About

Proof & Company brings a disruptive approach to spirits distribution, merging an extraordinary portfolio of independent spirits brands with a team of highly regarded bartenders, a customer focused mindset, and hospitality clients who lead. From offices in five countries, Proof & Company serves the broader Asia Pacific region with our portfolio of spirits, cocktail ingredients, bar tools, glassware, and our team of Spirits Evangelists, one of the most well-regarded creative teams in the cocktail and spirits community globally. Six of our client projects are ranked amongst the World’s 50 Best Bars or Asia’s 50 Best Bars, including 28 HongKong Street, the venue at the heart of Proof & Company’s origin story. JERRY, our sister company, brings SaaS-based beverage training to exceptional hospitality brands worldwide. True Believers, another sister company, makes craft-quality spirits accessible to clients wishing to upgrade their house pouring programs via a lineup of proprietary brands with cred.