ASIA PACIFIC, 24 JULY –This Tequila Day, we are celebrating by delving into the expansive world of agave spirits! This vibrant category, which quickly gained global popularity, is a treasure trove of rich history and distinctive flavours. From tequila’s traditional allure to mezcal’s smoky charm, agave-based spirits offer a remarkable journey through both time-honoured traditions and innovative new trends. Join us as we explore the diverse and enchanting range of agave spirits that continue to captivate connoisseurs and adventurers alike.
This category has long been a focus for our business, and for years our expert teams have scoured Mexican terroirs, seeking the most authentic, respected makers and best liquids we could find. Building partnerships to result in a portfolio of incredible brands with the bartender in mind, a concept we call ‘Casa De Agave’.
“This curated collection features rising stars of lesser-known varieties, agave-based spirits, tequilas and mezcals, reflecting the heart of Mexico’s heritage. Sustainable farming and production processes are a key priority to advocate responsible practice for the industry. We hope to inspire enthusiasts globally, one slow sip at a time” says Vienna Thompson, Chief Marketing Officer at Proof & Company.
The ‘House of Agave’ portfolio at a glance:
Alipus Mezcal (Left), Los Danzantes Mezcal (Right)
Tequila ArteNOM Selección
ALIPÚS. A single village concept, the “terroir” French concept, Alipús is a social impact project, working with 8 different producers, structured and protected by Los Danzantes who promote and give value to traditional producers.
ArteNOM. Takes a non-traditional approach, working with idyllic Tequileros to create a line-up of expressions as unique as the distillers themselves. Through ArteNOM, these distillers are truly able to showcase the ART of their NOM.
ARQUITECTO. Crafted from the finest high-altitude agave, nurtured on the lands of the esteemed Master Tequilero, Arq. Enrique Fonseca, nestled near Atotonilco in the captivating highlands. A true testament to tradition and quality.
Cimarron Tequila (Left), Fuenteseca Tequila (Right)
Don Amado Mezcal
CIMARRÓN. Hailing from Atotonilco, Jalisco, this is a true gem crafted from agave grown on the sun-kissed hillside at an impressive elevation of 4,620 feet. Nestled in this idyllic location, the agave plants soak in the sunlight, nurturing their sugars to perfection, reaching an average of 24-26° Brix.
DON AMADO. The captivating story of Bonifacio Arellanes Robles, the eleventh generation of distillers in his family, takes us back to this very mountainside, soaring over 4,000 feet above sea level. Generations ago, Boni’s ancestors embarked on their mezcal journey, distilling in clay pots and roasting agave in outdoor ovens right next to this very area where the agave was harvested.
FEUNTESECA. A remarkable collection of tequilas by master distiller Enrique Fonseca. Each bottle pays homage to the Fonseca family’s generations of dedication and expertise in the art of tequila production.
La Travesia Destilado de Agave, Arquitecto Tequila, Los Arcos El Valle Destilado de Agave (Left to Right)
LA TRAVESIÁ JOVEN DESTILADO DE AGAVE. Crafted with wisdom, patience and your needs in mind, the agave has been cooked for 30+ hours in an oven made from quarried limestone. With honey extracted and yeasts labouring for seven or more days this mezcal is destined to accompany you on your own crossing.
LOS ARCOS DISTILLADO DE AGAVE. Paying homage to time-honoured methods, this incredible brand prides itself on an uncompromising approach – no diffusors, no additives, delivering utmost quality.
LOS SIETE MISTERIOS. A tribute to Mezcal and Mexican Culture, begins with the highest quality agave plants. Embracing ancestral methods, the Maestros Mezcaleros and Oaxacan communities take pride in every step of the process; from the cooking in underground ovens to the traditional milling with wooden mallets, and often distilling with hand-made clay pots, each stage is a testament to the time-honoured craftsmanship that goes into creating these extraordinary spirits.
MINA REAL MEZCAL. Discover the extraordinary Mina Real Mezcal de Oaxaca – a true testament to ecological sustainability, exquisite craftsmanship, and a deep commitment to uplifting Mexico’s community, proudly carrying a heritage spanning eleven generations. Recognised with the esteemed title of ADI’s top artisanal mezcal for 2022.