ASIA PACIFIC, 12 SEPTEMBER – With a steadfast commitment to expanding the horizon of exceptional whiskies across the Asia Pacific, Proof & Company proudly introduces Lost Irish, a modern Irish whiskey inspired by a wanderlust for world travel, adventure and the many stories of the Irish community touring across the globe.
Founded by childhood friends Neil Sands and Tim Herlihy from Termonfeckin, Ireland, Lost Irish is a fusion of Sands’ creative entrepreneurial spirit and Herlihy’s extensive decade-long experience in Irish whiskey as an ambassador and author. Their passion for travel and love for Ireland culminate in this distinctive expression.
Tim Herlihy (Left) & Neils Sands (Right), Founders of Lost Irish
Herlihy proudly says, “The idea for Lost Irish stems from all my adventures around the world. While the category continues to grow, it is now primed to evolve into something that is a true reflection of modern Ireland.”
“After many years exploring how the world sees Ireland and how the Irish influence the world, we realised we were ready to bring something unique to life. We’re eager to share a more accurate view and reflection of Ireland with bartenders and drinkers around the world”.
This exciting partnership brings together a like-minded vision: a fusion of expert craftsmanship, innovation, and a shared commitment to redefining the narrative of Irish whiskey on a global scale. Proof & Company’s dedication to curating extraordinary spirits aligns seamlessly with Lost Irish’s mission to offer a distinctive and modern expression of Irish whiskey.
With Proof & Company’s extensive reach and influence, Lost Irish is poised to make waves in new territories, capturing the attention of discerning drinkers and enthusiasts.
Paul Broadbent, CEO of Proof & Company
“It took an afternoon with Tim at Dead Rabbit in NYC, where we first met, to appreciate their mission to offer a distinctive and modern expression of Irish whiskey. This aligns perfectly with our dedication to curating an extraordinary spirit portfolio, with particular passion for the evolving world whiskey category. We’re thrilled to bring this delicious whiskey to our markets and take customers on the wanderlust journey,” says Paul Broadbent, CEO of Proof & Company (with a Lost Irish wee one in hand).
Lost Irish stands out through its global influence, drawing casks from six continents—Asia, Africa, Europe, North America, Oceania, and South America. This inclusive approach enriches the whiskey with diverse flavours, blending grain, malt, and pot still styles to create an extraordinary profile. The grain imparts a light, sweet, and floral essence, the malt adds depth with richness and fruitiness, while the pot still style contributes a creamy mouthfeel with a subtle hint of peppery spice. Amid its adventurous spirit and worldwide inspiration, Lost Irish remains firmly anchored in Ireland’s triple distillation tradition, ensuring a universally acclaimed smoothness that distinguishes it from other whiskies.
As Lost Irish embarks on this exciting journey with Proof & Company, the stage is set for a new chapter in the world of premium spirits. Together, they will explore uncharted territories, introduce Lost Irish to diverse markets, and share the spirit of adventure and creativity that defines this exceptional whiskey.
Lost Irish will launch in Singapore this month, and roll into other key markets in the coming weeks – reach out to your friendly Proof & Company representatives to order or pre-order stock today.
ABOUT LOST IRISH WHISKEY
Lost Irish, conceived by childhood friends Neil Sands and Tim Herlihy from Termonfeckin, Ireland, melds Sands’ entrepreneurial acumen with Herlihy’s extensive whiskey expertise. Their joint venture epitomizes their love for travel and their homeland.
Crafted from six casks sourced across six continents, Lost Irish embodies Ireland’s global influence, resulting in a whiskey with unparalleled richness and complexity. Remaining true to tradition, Lost Irish adheres to Ireland’s triple distillation process, ensuring its signature smoothness. Crafted in collaboration with a global whiskey expert, Lost Irish is a testament to creativity, originality, and reverence for Irish whiskey heritage.
For more information, please visit Lost Irish.