ASIA PACIFIC, 15 JANUARY – Morris Whisky, crafted in regional Victoria, Australia, is debuting in Singapore and New Zealand through an exclusive partnership with Proof & Company. This collaboration brings together the rich heritage of Morris Whisky, renowned for its use of 100% locally sourced ingredients and unique finishing in barrels that have once held Morris fortified wine, with Proof & Company’s reach and expertise in the Asia Pacific Region.

Since 1859, the Morris family has been producing award-winning fortified wines from their home in Rutherglen Victoria, earning their reputation as one of the world’s most respected fortified wine producers. Spanning six generations, their craftsmanship is deeply rooted in tradition. Now, they bring this expertise to the world of whisky, crafting Australian Single Malts using 100% locally sourced ingredients and maturing in family-owned ex-red wine barrels and finishing in barrels that once held Morris award-winning fortified wines. This unique process imparts depth, richness, and complexity typically associated with longer-aged whiskies.

The creation of Morris Whisky is the result of a collaboration between the Morris family and a team of esteemed whisky experts. Head Distiller Darren Peck, with over 25 years of experience in the drinks industry, has played a key role in shaping this distinct whisky style. Working closely with a team of experts; John McDougall and Dr Jim Swan, Peck has crafted a whisky that honours the rich winemaking heritage of the Rutherglen region while embracing its unique climate.

Darren Peck, Head Distiller of Morris Whisky

“We are creating a unique Morris Whisky style that speaks to our home in Rutherglen. Made with Australian barley malted at the family brewery and pure, filtered water from the Snowy Mountains, Morris Whisky reflects not only the world-class fortified barrels but also its regional Victorian provenance,” explains Peck.

The current Morris Whisky range includes the Australian Single Malt Signature Whisky and Australian Single Malt Muscat Barrel Whisky. The Signature expression is finished in a blend of barrels that have held Morris fortifieds, while the Muscat variant is finished in barrels that have previously held some of the world’s most acclaimed Muscat fortified wines. These barrels are all prepared by hand at their private cooperage to a specific method, which imparts the unique Morris of Rutherglen flavour profile. Coupled with the local climate of hot summer days and cool nights, these conditions are perfect for aging and creating the distinctive Morris Whisky taste.

In addition, at the heart of Morris Whisky’s distillation process is a meticulously restored hybrid copper pot and column still, originally installed in the early 1930s. This still, which once produced base spirits for Morris’ fortified wines, has been brought back to life and aptly named Aurora—an homage to Sleeping Beauty’s awakening after decades of slumber.

Paul Broadbent, CEO of Proof & Company

“We are excited to be partnering with Morris Whisky,” says Paul Broadbent, CEO of Proof & Company. “Their dedication to quality and tradition, paired with their innovative approach to whisky making, makes them a perfect fit for the markets, trade partners and customers we serve.”

Morris Whisky’s launch in Singapore and New Zealand is a natural step for the brand, aligning with the growing interest in craft spirits in both markets. The whisky market in both regions has seen steady growth in recent years. Morris Whisky aims to tap into this demand by offering a product that combines quality, heritage, and a uniquely Australian story.

The Australian Single Malt Signature and Muscat Barrel Whisky will be available in Singapore and New Zealand from this month. Contact your respective CRM to pre-order / order today.


ABOUT MORRIS AUSTRALIAN SINGLE MALT WHISKY

Established in 1859, the Morris family winery is one of the most acclaimed fortified producers in the world. Craftsmanship in blending, aging and creating world-class fortified wine has been passed down over six generations of the family, making the distillery perfectly positioned to create extraordinarily flavoured Australian single malt whisky. Located in the Rutherglen region of Northeast Victoria, Australia, the distillery boasts the Snowy Mountains to its east. This natural source provides the purest water all year-round and allows the truest flavours and characters of the whisky to shine.

The Morris Whisky range currently consists of Australian Single Malt Signature Whisky and Australian Single Malt Muscat Barrel Whisky with future releases planned. The extraordinary flavour comes from access to American and French oak wine barrels which are carefully selected from family-owned wineries in the Barossa and Coonawarra regions of Australia. These barrels are all prepared by hand at their private cooperage to a customised shaving and toasting method for optimal maturation. Coupled with the local climate of hot summer days and cool nights, these conditions are perfect for aging single malt. The whisky is then finished in a combination of Morris of Rutherglen barrels, some of which have held the world’s most highly awarded fortified wine to create the unique and distinctive Morris Whisky flavour profile.

For more information visit: www.morrisofrutherglen.com