ASIA PACIFIC, 10 DECEMBER – In the world of rum, a master blender is the invisible artist behind every bottle, crafting magic that reflects both tradition and innovation. Today, on the inaugural episode of Spirited Stories, brought to you by Proof & Company, we delve into this fascinating world with someone who knows it inside out.
Joining us is Cynthia Vargas, the brilliant mind behind Ron Matusalem’s extraordinary rums. Born in Guadalajara, Mexico, Vargas’s journey from a childhood curiosity about aromas to becoming the official Master Blender for Ron Matusalem is nothing short of inspiring. Over the last two decades, she has shaped the flavours of a brand that pioneered the solera ageing technique in Cuba back in 1872. But what exactly does a master blender do, and how does one create a rum that’s as exceptional in cocktails as it is on its own?
Cynthia Vargas
“As a Master Blender, I’m responsible for ensuring that every liquid we create is not only perfect for today but also for the future. I prepare the liquids needed for the next generation, because at Ron Matusalem, time is our most valuable resource. The work I do today is not just for us—it’s for the legacy of the next generation. Barrels and master blenders alike have a lifespan, but the soul of our rum continues to live on.“
In this episode, Vargas opens up about her role, her inspirations, and the meticulous craft behind the brand’s signature solera-aged rums, a technique originally brought from Spain. We dive into these fascinating details and more. What makes Matusalem rums so versatile? How did Vargas land herself in this role? And what are the surprising elements of her daily routine as a Master Blender?
Whether you’re a rum aficionado, a bartender seeking inspiration, or simply someone curious about the artistry behind your favourite spirits, this episode offers a behind-the-scenes look into one of the industry’s most iconic brands. So grab your favourite cocktail—or perhaps a neat pour of Ron Matusalem—and tune in to Spirited Stories for a deep dive into the world of rum blending with Cynthia Vargas.