SINGAPORE, 19 August 2019 – UrbanBar, a leading United Kingdom designer of premium bar tools and glassware, has launched a Singapore-based stock hub and online store (www.urbanbar.sg) to serve the rapidly growing Asia cocktail and bar scene. This premium barware hub, which will be operated in collaboration with Proof & Company, is the first of its kind in the region.
“We have witnessed the increase in premium cocktail bars, spirits distribution and premium drinks culture across Asia.” notes Nick Andrews, “After a number of years building our position in the region, we are now extremely pleased to be working with the team at Proof & Company to offer our full range online and direct to a number of Asian countries. We are stocking and supplying Asia from Asia.”
By holding UrbanBar stocks in Singapore, and allowing consumers and trade clients to purchase online for the first time, UrbanBar and Proof & Company will be able to reduce prices, shorten lead time for orders, and offer improved customer service and support. With the launch of the new store, online ordering and shipping service will be open to customers in Singapore, China, Hong Kong SAR, Macau SAR, Malaysia, Thailand, Vietnam and South Korea. Trade clients of Proof & Company in Singapore will also be able to order UrbanBar items through the new Proof & Company online trade portal.
“The dramatic rise of Asia’s cocktail scene means the demand for proper tools, glassware and other accessories of the Second Golden Age – oak barrels for cocktail ageing, for instance – has never been greater,” notes Bobby Carey, Spirits Evangelist at Proof & Company “We find that trade clients, in particular, have suffered due to the lack of premium options available locally and the long lead times for overseas orders. We are excited to be able to finally address these two challenges through this expanded collaboration with UrbanBar.”
To celebrate the launch of the new online store, customers who register and place their first order by 30 September 2019 can use code SAVE5 for a special 5% launch discount.
About UrbanBar
Urban Bar is a leading United Kingdom-based designer and producer of luxury barware and glassware. They have been developing products for almost forty years and continue to develop and learn new techniques that enables them to produce cutting edge items and keep pace with the evolution of mixology and drinking culture. They do not release an item unless they are entirely confident in its design, functionality, quality and proud enough to allow it to carry their name. For more information, please visit www.urbanbar.com.