Senior Brand Manager

  • Full Time
  • Anywhere

Senior Brand Manager

What this role is

As Senior Brand Manager you will be THE gatekeeper of extraordinary brands at a market level, sharing your passion for the spirits world through innovative brand and customer experiences, strategic campaign initiatives & cohesive commercial plans that deliver upon brand and Proof business objectives. You will report to the GM of the Market but will also have a dotted line into the APAC CMO and work collaboratively with the wider APAC team. This is an exciting time to join a growing team of different functions across the APAC Region – Brand Management, Corporate Communications & Marketing, and e-commerce.

What you’ll be doing

  • Strategic lead for the delivery of end-to-end brand plans for the ANZ market; translation of brand guidelines, qualifying campaign ideas, channel strategy, pricing, and identifying customer (trade) and consumer barriers and opportunities.
  • Drive team knowledge of market, categories, customers, and brands and layering into all marketing efforts.
  • Regular analysis of data platforms to ensure brand activity/business is ‘on track’ – stock inventory, depletions, logistics, A&P.
  • Measure and analyze the effectiveness of marketing activity to assess ROI and KPIs to stakeholders.
  • Oversee and manage the ANZ marketing budgets, both market and brand.
  • Oversee campaigns to ensure excellence in execution – set and achieve objectives; results focus, on-time, on budget, to a high standard – be ready to roll your sleeves up if necessary.
  • Devise innovative growth strategies and identify opportunities to optimize the brand’s volume and revenue growth
  • Contribute to Regional initiatives in improving current brand/business performance.
  • Nurture relationships with the brand principal and marketing team
  • Manage external partnerships – PR, events, media, and stakeholders.
  • Be a champion of Proof & Company in the market, a lead representative and voice for our company brand

To Appy, please send your resume and cover letter to Vienna.Thompson@proofandcompany.com

To apply for this job email your details to Vienna.thompson@proofandcompany.com