Proof Creative are leaders and ambassadors for the Second Golden Age of Fine Drinking.

We create and define enduring bar concepts, memorable drinks and extraordinary experiences. We provide expertise, education, community building and storytelling within our beloved bar industry. We do that through our globally renowned consultancy and our own award-winning bar, 28 HongKong Street.

20 PILLARS PLAN

Our team of talented Spirits Evangelists, one of the world’s most awarded drinks consultancies, work closely with many of the leading bars, restaurants and hotels in the region. From owning and managing our own cocktail bar 28 Hong Kong Street in Singapore, to offering bar design, programming and training for our clients, Proof & Company’s track record stand apart. Select awards from these collaborations include:

The collective Proof & Company team is proud to include the following awards on its CV:
  • World’s 50 Best Bars: 2012, 2013, 2014 ×2, 2015 ×3, 2016 x2, 2017 ×3, 2018 ×3, 2019 ×2, 2020 ×4, 2021 ×4
  • World’s Best Spirits Selection: Finalist - 2017, 2018 | Winner - 2019
  • World’s Best Secret Bar: Winner – 2016
  • World Gourmet Summit Bar of the Year: Winner - 2014, 2017
  • World’s Best Bar: Finalist - 2014, 2015
  • World’s Best International Hotel Bar: Finalist - 2013 | Winner - 2013, 2019
  • World’s Best Cocktail Menu: Finalist - 2013, 2016, 2018 | Winner - 2020
  • World’s 10 Best Cocktail Bars: 2012
  • World’s Best International Cocktail Bar: Finalist - 2011, 2012, 2013 | Winner - 2014, 2019
  • World’s Best High Volume Cocktail Bar: Winner - 2011
  • Asia’s 50 Best Bars: 2016 ×5, 2017 ×5, 2018 ×5, 2019 x6, 2020 ×7, 2021 x7, 2022 x10
  • Asia’s 50 Best Bars Bartenders’ Bartender Award: 2022
  • Asia’s 50 Best Bars Highest New Entry Award: 2022
  • Asia’s 50 Best Bars Highest Climber Award: 2022
  • Asia’s 50 Best Bars Best Cocktail Menu Award: 2022
  • Asia’s 50 Best Bars Art of Hospitality Award: 2020, 2021, 2022
  • Asia’s 50 Best Bars Sustainable Bar Award: 2019, 2020
  • Asia’s 50 Best Bars Legend of the List Award: 2019
  • Best Bar in Asia Winner: 2015, 2016 x2, 2017 x2, 2018 ×2
  • Best New International Cocktail Bar: Finalist - 2017
  • Best International Cocktail Bar: Finalist - 2016, 2018 | Winner - 2014
  • Best International Hotel Bar: Finalist - 2014, 2015 ×2, 2016, 2017, 2018 ×2
  • Best International Restaurant Bar: Finalist - 2015
  • Best International Bar Team: Finalist - 2014 | Winner - 2015
  • International Brand Ambassador of the Year: Finalist - 2014
  • International Bartender of the Year: Finalist - 2012, 2013, 2014 ×2, 2015, 2016
  • America’s Most Outstanding Bar Program: Winner - 2014
  • America’s Best Restaurant Bar: Winner - 2014
  • Southeast Asia Bartender of the Year - Winner: 2014
  • Singapore’s Rising Star: 2018
  • Singapore’s Bartender of the Year: 2013, 2014, 2015 ×2, 2016
  • Singapore’s Young Bartender of the Year: 2016
  • Singapore’s Best Hotel Bar: 2019
  • Singapore’s Best Hospitality Team: 2018, 2019
  • Singapore’s Best Specialist Concept: 2018
  • Singapore’s Best Bar Food: 2017
  • Singapore’s Best New Cocktail Bar: 2017
  • Singapore’s Best Cocktail Bar: 2012, 2014, 2015 ×3, 2016, 2017, 2018
  • Malaysia’s Creative Cocktail Bar of the Year: 2019
  • Malaysia’s Bar of the Year, Kuala Lumpur: 2019
  • Malaysia’s Best Hotel Bar: 2018, 2019
  • Malaysia’s Best New Bar: 2018
  • Biggest Contribution to the Industry: Singapore Winner - 2014, 2015