About

Proof & Company brings a disruptive approach to spirits distribution, merging an extraordinary portfolio of independent spirits brands with a team of highly regarded bartenders, a customer focused mindset, and hospitality clients who lead. From offices in five countries, Proof & Company serves the broader Asia Pacific region with our portfolio of spirits, cocktail ingredients, bar tools, glassware, and our team of Spirits Evangelists, one of the most well-regarded creative teams in the cocktail and spirits community globally. Six of our client projects are ranked amongst the World’s 50 Best Bars or Asia’s 50 Best Bars, including 28 HongKong Street, the venue at the heart of Proof & Company’s origin story. JERRY, our sister company, brings SaaS-based beverage training to exceptional hospitality brands worldwide. True Believers, another sister company, makes craft-quality spirits accessible to clients wishing to upgrade their house pouring programs via a lineup of proprietary brands with cred.

Recent News

DIPLOMÁTICO RUM JOINS PROOF & COMPANY AUSTRALIA, EXPANDS NATIONAL RETAIL FOOTPRINT

MELBOURNE 30 September 2019 – Commencing 1 October 2019, Diplomático Rum has appointed Proof & Company as their distributor in the Australian market. The acquisition builds on a seven-year partnership between the two companies in key Asia domestic markets and travel retail across Asia Pacific Read more…


URBANBAR LAUNCHES ASIA BARWARE HUB AND ONLINE STORE IN COLLABORATION WITH PROOF & COMPANY

SINGAPORE, 19 August 2019 – UrbanBar, a leading United Kingdom designer of premium bar tools and glassware, has launched a Singapore-based stock hub and online store Read more…

OLD DUFF GENEVER LAUNCHES IN ASIA PACIFIC WITH PROOF & COMPANY, SUPPORTS EDUCATION & BARTENDER INITIATIVES

SINGAPORE, 19 June 2019 – Old Duff Genever, founded by renowned bartending, spirits and Read more…


DIPLOMÁTICO RUM AND PROOF & COMPANY EXPAND PARTNERSHIP, APPOINT PETER CHUA AS ASIA BRAND AMBASSADOR

SINGAPORE, 24 May 2019 – After the successful re-launch of Diplomático Rum in Mainland China Read more…


PROOF & COMPANY SPIRITS COMPLETES INTEGRATION OF NEAT SPIRITS NEW ZEALAND, BOLSTERS LOCAL TEAM AND OPERATIONS

SINGAPORE, 10 May 2019 – Building on its integration of Neat Spirits Australia in September 2018 Read more…

Our team of talented Spirits Evangelists, one of the world’s most awarded drinks consultancies, work closely with many of the leading bars, restaurants and hotels in the region. From owning and managing our own cocktail bar 28 Hong Kong Street in Singapore, to offering bar design, programming and training for our clients, Proof & Company’s track record stands apart. Select awards from these collaborations include:

The collective Proof & Company team is proud to include the following awards on its CV:

  • World’s 50 Best Bars 2012, 2013, 2014×2, 2015×3, 2016X2, 2017×3, 2018×3
  • Asia’s 50 Best Bars 2016×5, 2017×5, 2018×5, 2019×6
  • Sustainable Bar Award, Asia Winner, 2019
  • World’s Best Bar Finalist, 2014, 2015
  • World’s Best Secret Bar Winner, 2016
  • World’s Best Cocktail Bar Finalist, 2011, 2012, 2013
  • World’s Best Hotel Bar Finalist, 2013, Winner, 2013
  • World’s Best Cocktail Menu Finalist, 2013, 2016, 2018
  • World’s Best Spirits Selection  Finalist, 2017, 2018
  • World’s 10 Best Cocktail Bars 2012
  • World’s Best High Volume Cocktail Bar Winner, 2011
  • World Gourmet Summit Bar of the Year Winner, 2014, 2017
  • Best Bar in Asia Winner 2015, 2016×2, 2017 x 2, 2018×2
  • Best International Hotel Bar Finalist, 2014, 2015×2, 2016, 2017, 2018×2
  • Best International Cocktail Bar Winner, 2014, Finalist, 2016, 2018
  • Best New International Cocktail Bar Finalist, 2017
  • Best International Bar Team Finalist, 2014, Winner, 2015
  • Best International Restaurant Bar Finalist, 2015
  • International Bartender of the Year Finalist, 2012, 2013, 2014×2, 2015, 2016
  • InternationalBrand Ambassador of the Year Finalist, 2014
  • America’s Most Outstanding Bar Program Winner, 2014
  • America’s Best Restaurant Bar Winner, 2014
  • Southeast Asia Bartender of the Year Winner, 2014
  • Singapore Bartender of the Year Winner, 2013, 2014, 2015×2, 2016
  • Singapore’s Best Cocktail Bar Winner, 2012, 2014, 2015×3, 2016, 2017
  • Biggest Contribution to the Industry Singapore Winner, 2014, 2015
News Archive

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