About

Proof & Company is one of Asia Pacific’s leading independent spirits companies, merging a disruptive approach to independent spirits distribution with a team of highly regarded bartenders and educators, a customer-focused mindset, and the region’s leading hospitality clients. From offices in Singapore, Hong Kong, Shanghai, Beijing, Shenzhen, Melbourne, Sydney and Auckland, Proof & Company manages the exclusive distribution of a portfolio of independent spirits, craft cocktails ingredients, and premium bar tools and glassware. Proof & Company’s award-winning team of Spirits Evangelists is one of the most well-regarded creative teams in the cocktail and spirits community globally. Together they guide the development of bars for clients across Asia. Five of these bars ranked in the World’s 100 Best Bars in 2016, 2017 and 2018, including Proof & Company’s own cocktail bar, 28 HongKong Street in Singapore. JERRY, its modern beverage learning platform, delivers online professional education to leading bars, restaurants and hotels worldwide. True Believers, Proof & Company’s proprietary brands division, makes quality craft spirits accessible to a broader market.

Recent News

DIPLOMÁTICO RUM AND PROOF & COMPANY EXPAND PARTNERSHIP, APPOINT PETER CHUA AS ASIA BRAND AMBASSADOR

SINGAPORE, 24 May 2019 – After the successful re-launch of Diplomático Rum in Mainland China together in 2018, Diplomático and Proof & Company are expanding their partnership in Asia Pacific to cover travel retail across the region and are jointly appointing Peter Chua as a Singapore-based brand ambassador to support Diplomático’s Asia markets. Read More…


PROOF & COMPANY SPIRITS COMPLETES INTEGRATION OF NEAT SPIRITS NEW ZEALAND, BOLSTERS LOCAL TEAM AND OPERATIONS

SINGAPORE, 10 May 2019 – Building on its integration of Neat Spirits Australia in September 2018, Proof & Company, one of Asia Pacific’s Read more…

PROOF & COMPANY SPIRITS APPOINTS NEW GM, AUSTRALIA AND COO, APAC TO CAPITALISE ON UNPRECEDENTED GROWTH

SINGAPORE, 10 April 2019 – Six months after re-branding Neat Spirits Australia as Proof & Company, the independent spirits company has  Read more…


PROOF & COMPANY SPIRITS EXPANDS IN SOUTH CHINA WITH NEW SHENZHEN OFFICE  

SINGAPORE, 1 April 2019 – Following two successful years of distribution collaboration with Sarment Wine for the China market, Read More…


PROOF & COMPANY SPIRITS TO COMPLETE INTEGRATION OF NEAT SPIRITS AUSTRALIA AND EXPANDS TEAM

SINGAPORE, 30 JULY 2018 – Building on its strategic investment in Neat Spirits Australia in 2017, Proof & Company, Asia Pacific’s Read more…

Our team of talented Spirits Evangelists, one of the world’s most awarded drinks consultancies, work closely with many of the leading bars, restaurants and hotels in the region. From owning and managing our own cocktail bar 28 Hong Kong Street in Singapore, to offering bar design, programming and training for our clients, Proof & Company’s track record stands apart. Select awards from these collaborations include:

News Archive
  • World’s 50 Best Bars 2012, 2013, 2014×2, 2015×3, 2016X2, 2017×3, 2018×3
  • Asia’s 50 Best Bars 2016×5, 2017×5, 2018×5, 2019×6
  • Sustainable Bar Award, Asia Winner, 2019
  • World’s Best Bar Finalist, 2014, 2015
  • World’s Best Secret Bar Winner, 2016
  • World’s Best Cocktail Bar Finalist, 2011, 2012, 2013
  • World’s Best Hotel Bar Finalist, 2013, Winner, 2013
  • World’s Best Cocktail Menu Finalist, 2013, 2016, 2018
  • World’s Best Spirits Selection  Finalist, 2017, 2018
  • World’s 10 Best Cocktail Bars 2012
  • World’s Best High Volume Cocktail Bar Winner, 2011
  • World Gourmet Summit Bar of the Year Winner, 2014, 2017
  • Best Bar in Asia Winner 2015, 2016×2, 2017 x 2, 2018×2
  • Best International Hotel Bar Finalist, 2014, 2015×2, 2016, 2017, 2018×2
  • Best International Cocktail Bar Winner, 2014, Finalist, 2016, 2018
  • Best New International Cocktail Bar Finalist, 2017
  • Best International Bar Team Finalist, 2014, Winner, 2015
  • Best International Restaurant Bar Finalist, 2015
  • International Bartender of the Year Finalist, 2012, 2013, 2014×2, 2015, 2016
  • InternationalBrand Ambassador of the Year Finalist, 2014
  • America’s Most Outstanding Bar Program Winner, 2014
  • America’s Best Restaurant Bar Winner, 2014
  • Southeast Asia Bartender of the Year Winner, 2014
  • Singapore Bartender of the Year Winner, 2013, 2014, 2015×2, 2016
  • Singapore’s Best Cocktail Bar Winner, 2012, 2014, 2015×3, 2016, 2017
  • Biggest Contribution to the Industry Singapore Winner, 2014, 2015