About

Proof & Company brings a disruptive approach to spirits distribution, merging an extraordinary portfolio of independent spirits brands with a team of highly regarded bartenders, a customer focused mindset, and hospitality clients who lead. From offices in five countries, Proof & Company serves the broader Asia Pacific region with our portfolio of spirits, cocktail ingredients, bar tools, glassware, and our team of Spirits Evangelists, one of the most well-regarded creative teams in the cocktail and spirits community globally. Six of our client projects are ranked amongst the World’s 50 Best Bars or Asia’s 50 Best Bars, including 28 HongKong Street, the venue at the heart of Proof & Company’s origin story. JERRY, our sister company, brings SaaS-based beverage training to exceptional hospitality brands worldwide. True Believers, another sister company, makes craft-quality spirits accessible to clients wishing to upgrade their house pouring programs via a lineup of proprietary brands with cred.

Recent News

PROOF CREATIVE COLLABORATES WITH SIAM@SIAM DESIGN HOTEL TO OPEN PARADISE LOST IN BANKGOK

BANGKOK 11 September 2020 – In a city renowned for its rooftop bars, this week marked the opening of a new standard bearer for open air drinking: Paradise Lost at the Siam@Siam Design Hotel…


TERAI INDIA DRY GIN LAUNCHES IN COLLABORATION WITH THE PROOF CREATIVE TEAM

SINGAPORE 3 August 2020 – The modern era of craft distilling has well and truly arrived in India, home to one of the world’s largest spirits markets. This month marks the launch of an extraordinary new offering: TERAI India Dry Gin from…

BRASS LION DISTILLERY PARTNERS WITH PROOF & COMPANY TO EXPAND IN ITS SINGAPORE HOME MARKET

SINGAPORE 13 July 2020 – Brass Lion Distillery, Singapore’s leading craft spirits producer…


PROOF & COMPANY CHINA PARTNERS WITH LIBER WINES

SHANGHAI 20 May 2020 – Proof & Company China has formed a strategic partnership with LIBER, Ltd. that combines Proof & Company’s…


OPEN LETTER: LET’S COME BACK STRONGER, TOGETHER

SINGAPORE, 13 May 2020 – For the first time in nearly nine years, the Edison lightbulb above the entrance at 28 HongKong Street in…

Our team of talented Spirits Evangelists, one of the world’s most awarded drinks consultancies, work closely with many of the leading bars, restaurants and hotels in the region. From owning and managing our own cocktail bar 28 Hong Kong Street in Singapore, to offering bar design, programming and training for our clients, Proof & Company’s track record stands apart. Select awards from these collaborations include:

The collective Proof & Company team is proud to include the following awards on its CV:

  • World’s 50 Best Bars 2012, 2013, 2014×2, 2015×3, 2016X2, 2017×3, 2018×3
  • Asia’s 50 Best Bars 2016×5, 2017×5, 2018×5, 2019×6
  • Sustainable Bar Award, Asia Winner, 2019
  • World’s Best Bar Finalist, 2014, 2015
  • World’s Best Secret Bar Winner, 2016
  • World’s Best Cocktail Bar Finalist, 2011, 2012, 2013
  • World’s Best Hotel Bar Finalist, 2013, Winner, 2013
  • World’s Best Cocktail Menu Finalist, 2013, 2016, 2018
  • World’s Best Spirits Selection  Finalist, 2017, 2018
  • World’s 10 Best Cocktail Bars 2012
  • World’s Best High Volume Cocktail Bar Winner, 2011
  • World Gourmet Summit Bar of the Year Winner, 2014, 2017
  • Best Bar in Asia Winner 2015, 2016×2, 2017 x 2, 2018×2
  • Best International Hotel Bar Finalist, 2014, 2015×2, 2016, 2017, 2018×2
  • Best International Cocktail Bar Winner, 2014, Finalist, 2016, 2018
  • Best New International Cocktail Bar Finalist, 2017
  • Best International Bar Team Finalist, 2014, Winner, 2015
  • Best International Restaurant Bar Finalist, 2015
  • International Bartender of the Year Finalist, 2012, 2013, 2014×2, 2015, 2016
  • InternationalBrand Ambassador of the Year Finalist, 2014
  • America’s Most Outstanding Bar Program Winner, 2014
  • America’s Best Restaurant Bar Winner, 2014
  • Southeast Asia Bartender of the Year Winner, 2014
  • Singapore Bartender of the Year Winner, 2013, 2014, 2015×2, 2016
  • Singapore’s Best Cocktail Bar Winner, 2012, 2014, 2015×3, 2016, 2017
  • Biggest Contribution to the Industry Singapore Winner, 2014, 2015
News Archive

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