About
Proof & Company brings a disruptive approach to spirits distribution, merging an extraordinary portfolio of independent spirits brands with a team of highly regarded bartenders, a customer focused mindset, and hospitality clients who lead. From offices in five countries, Proof & Company serves the broader Asia Pacific region with our portfolio of spirits, cocktail ingredients, bar tools, glassware, and our team of Spirits Evangelists, one of the most well-regarded creative teams in the cocktail and spirits community globally. Six of our client projects are ranked amongst the World’s 50 Best Bars or Asia’s 50 Best Bars, including 28 HongKong Street, the venue at the heart of Proof & Company’s origin story. JERRY, our sister company, brings SaaS-based beverage training to exceptional hospitality brands worldwide. True Believers, another sister company, makes craft-quality spirits accessible to clients wishing to upgrade their house pouring programs via a lineup of proprietary brands with cred.
Our team of talented Spirits Evangelists, one of the world’s most awarded drinks consultancies, work closely with many of the leading bars, restaurants and hotels in the region. From owning and managing our own cocktail bar 28 Hong Kong Street in Singapore, to offering bar design, programming and training for our clients, Proof & Company’s track record stands apart. Select awards from these collaborations include:
The collective Proof & Company team is proud to include the following awards on its CV:
- World’s 50 Best Bars 2012, 2013, 2014×2, 2015×3, 2016X2, 2017×3, 2018×3
- Asia’s 50 Best Bars 2016×5, 2017×5, 2018×5, 2019×6
- Sustainable Bar Award, Asia Winner, 2019
- World’s Best Bar Finalist, 2014, 2015
- World’s Best Secret Bar Winner, 2016
- World’s Best Cocktail Bar Finalist, 2011, 2012, 2013
- World’s Best Hotel Bar Finalist, 2013, Winner, 2013
- World’s Best Cocktail Menu Finalist, 2013, 2016, 2018
- World’s Best Spirits Selection Finalist, 2017, 2018
- World’s 10 Best Cocktail Bars 2012
- World’s Best High Volume Cocktail Bar Winner, 2011
- World Gourmet Summit Bar of the Year Winner, 2014, 2017
- Best Bar in Asia Winner 2015, 2016×2, 2017 x 2, 2018×2
- Best International Hotel Bar Finalist, 2014, 2015×2, 2016, 2017, 2018×2
- Best International Cocktail Bar Winner, 2014, Finalist, 2016, 2018
- Best New International Cocktail Bar Finalist, 2017
- Best International Bar Team Finalist, 2014, Winner, 2015
- Best International Restaurant Bar Finalist, 2015
- International Bartender of the Year Finalist, 2012, 2013, 2014×2, 2015, 2016
- InternationalBrand Ambassador of the Year Finalist, 2014
- America’s Most Outstanding Bar Program Winner, 2014
- America’s Best Restaurant Bar Winner, 2014
- Southeast Asia Bartender of the Year Winner, 2014
- Singapore Bartender of the Year Winner, 2013, 2014, 2015×2, 2016
- Singapore’s Best Cocktail Bar Winner, 2012, 2014, 2015×3, 2016, 2017
- Biggest Contribution to the Industry Singapore Winner, 2014, 2015
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