About

Proof & Company brings a disruptive approach to spirits distribution, merging an extraordinary portfolio of independent spirits brands with a team of highly regarded bartenders, a customer focused mindset, and hospitality clients who lead. From offices in five countries, Proof & Company serves the broader Asia Pacific region with our portfolio of spirits, cocktail ingredients, bar tools, glassware, and our team of Spirits Evangelists, one of the most well-regarded creative teams in the cocktail and spirits community globally. Six of our client projects are ranked amongst the World’s 50 Best Bars or Asia’s 50 Best Bars, including 28 HongKong Street, the venue at the heart of Proof & Company’s origin story. JERRY, our sister company, brings SaaS-based beverage training to exceptional hospitality brands worldwide. True Believers, another sister company, makes craft-quality spirits accessible to clients wishing to upgrade their house pouring programs via a lineup of proprietary brands with cred.

Recent News

DIPLOMÁTICO RUM AND PROOF & COMPANY EXPAND PARTNERSHIP, APPOINT PETER CHUA AS ASIA BRAND AMBASSADOR

SINGAPORE, 24 May 2019 – After the successful re-launch of Diplomático Rum in Mainland China together in 2018, Diplomático and Proof & Company are expanding their partnership in Asia Pacific to cover travel retail across the region and are jointly appointing Peter Chua as a Singapore-based brand ambassador to support Diplomático’s Asia markets. Read More…


PROOF & COMPANY SPIRITS COMPLETES INTEGRATION OF NEAT SPIRITS NEW ZEALAND, BOLSTERS LOCAL TEAM AND OPERATIONS

SINGAPORE, 10 May 2019 – Building on its integration of Neat Spirits Australia in September 2018, Proof & Company, one of Asia Pacific’s Read more…

PROOF & COMPANY SPIRITS APPOINTS NEW GM, AUSTRALIA AND COO, APAC TO CAPITALISE ON UNPRECEDENTED GROWTH

SINGAPORE, 10 April 2019 – Six months after re-branding Neat Spirits Australia as Proof & Company, the independent spirits company has  Read more…


PROOF & COMPANY SPIRITS EXPANDS IN SOUTH CHINA WITH NEW SHENZHEN OFFICE  

SINGAPORE, 1 April 2019 – Following two successful years of distribution collaboration with Sarment Wine for the China market, Read More…


PROOF & COMPANY SPIRITS TO COMPLETE INTEGRATION OF NEAT SPIRITS AUSTRALIA AND EXPANDS TEAM

SINGAPORE, 30 JULY 2018 – Building on its strategic investment in Neat Spirits Australia in 2017, Proof & Company, Asia Pacific’s Read more…

Our team of talented Spirits Evangelists, one of the world’s most awarded drinks consultancies, work closely with many of the leading bars, restaurants and hotels in the region. From owning and managing our own cocktail bar 28 Hong Kong Street in Singapore, to offering bar design, programming and training for our clients, Proof & Company’s track record stands apart. Select awards from these collaborations include:

The collective Proof & Company team is proud to include the following awards on its CV:

  • World’s 50 Best Bars 2012, 2013, 2014×2, 2015×3, 2016X2, 2017×3, 2018×3
  • Asia’s 50 Best Bars 2016×5, 2017×5, 2018×5, 2019×6
  • Sustainable Bar Award, Asia Winner, 2019
  • World’s Best Bar Finalist, 2014, 2015
  • World’s Best Secret Bar Winner, 2016
  • World’s Best Cocktail Bar Finalist, 2011, 2012, 2013
  • World’s Best Hotel Bar Finalist, 2013, Winner, 2013
  • World’s Best Cocktail Menu Finalist, 2013, 2016, 2018
  • World’s Best Spirits Selection  Finalist, 2017, 2018
  • World’s 10 Best Cocktail Bars 2012
  • World’s Best High Volume Cocktail Bar Winner, 2011
  • World Gourmet Summit Bar of the Year Winner, 2014, 2017
  • Best Bar in Asia Winner 2015, 2016×2, 2017 x 2, 2018×2
  • Best International Hotel Bar Finalist, 2014, 2015×2, 2016, 2017, 2018×2
  • Best International Cocktail Bar Winner, 2014, Finalist, 2016, 2018
  • Best New International Cocktail Bar Finalist, 2017
  • Best International Bar Team Finalist, 2014, Winner, 2015
  • Best International Restaurant Bar Finalist, 2015
  • International Bartender of the Year Finalist, 2012, 2013, 2014×2, 2015, 2016
  • InternationalBrand Ambassador of the Year Finalist, 2014
  • America’s Most Outstanding Bar Program Winner, 2014
  • America’s Best Restaurant Bar Winner, 2014
  • Southeast Asia Bartender of the Year Winner, 2014
  • Singapore Bartender of the Year Winner, 2013, 2014, 2015×2, 2016
  • Singapore’s Best Cocktail Bar Winner, 2012, 2014, 2015×3, 2016, 2017
  • Biggest Contribution to the Industry Singapore Winner, 2014, 2015
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