DR-INK TO 28 HONGKONG STREET'S NEW TATTOO-INSPIRED COCKTAIL MENU
SINGAPORE, 28 JUNE – Step into 28 HongKong Street, where our favourite team is stirring up more than just world-class cocktails. This season, they unveil their latest masterpiece: the DR-INK! cocktail menu, an homage to the art form that adorns the skin of 99% of their beloved team members – tattoos.
The essence of DR-INK! lies in its clever wordplay that intertwines DRINK, their renowned cocktail craftsmanship, with INK, a symbol of the team’s canvases of self-expression. Local tattoo artists have left their mark on the menu, creating a spectacular fusion of art and mixology. We sat down with Lukas Kaufmann, General Manager of 28 HongKong Street, and Tamaryn Cooper, Head Bartender, to delve into this groundbreaking collaboration.
Lukas Kaufmann, General Manager
Tamaryn Cooper, Head Bartender
We’re excited! Will you spill the beans on what got the party started for this menu shake-up?
Kaufmann: It all started with wanting our menu to reflect the evolution of 28 HongKong Street. We’ve got this young, energetic crew, all about pushing boundaries and exploring what’s next. We were brainstorming new concepts, throwing around wild ideas, when Tamaryn hit us with ‘tattoos’. With almost the whole team inked up, it felt right; it’s a big part of who we are.
Cooper: We also wanted to bring a piece of Singapore’s vibrant art scene to our customers’ glasses. So, we reached out to talented tattoo artists and said, “Let’s make art you can drink.” And, wow, did they deliver! Their artwork didn’t just inspire our cocktail creations; it became an intrinsic part of our menu’s DNA, a celebration of our community, and our love for spirited craftsmanship.
How did the collaboration with local artists influence the final lineup of drinks? Can you give us a taste of how it all came together?
Cooper: Our goal was clear. We wanted to infuse the menu with a taste of Singapore, echoing its architectural marvels, rich cuisine, and dynamic streets, all while tipping our hats to our American roots. The intention was for the drink designs to capture the spirit of tattoo artistry, characterised by its bold strokes, detailed motifs, and the kind of appeal that draws you in.
Take our “Sip & Slide” cocktail, for example. Honest Bob Tattoo spotlighted the iconic Toa Payoh Dragon Playground. This drink, made with Mancino Bianco Vermouth and Scrappy’s Orange bitters, offers a taste of the community spirit of Singapore’s transformation during the 70s and 80s.
Kaufmann: Oh, and the “River City Paloma” by Ocean Tattoo – it’s a real gem. Their design celebrates our local icons, the otters, by embracing their lively escapades into urban spaces. To complement this, we selected Los Siete Misterios Doba-Yej Mezcal for the cocktail, reflecting a spirited, refreshing, and whimsical approach that mirrors Singapore’s dynamic city life blended seamlessly with its serene waterways.
Midnight Mirage, created with Mitcher's US*1 Single Barrel Straight Rye and Mitchter’s Small Batch Bourbon
Burung Bathikan, made with Mancino Vermouth Sakura
There’s a buzz that the menu captures the essence of 28 while adding a twist of modernity and sophistication. How did you strike that balance?
Kaufmann: That was the challenge! 28 has always had a unique vibe – casual yet refined, playful yet polished. In changing the menu, we were committed to preserving that distinctive ’28 essence’ that our guests have come to love, all the while venturing a bit further to add another layer of creativity and enjoyment. When we decided to update the menu, our goal was to keep that ’28 essence’ our guests love while adding fresh layers of creativity and enjoyment.
And guess what? We’ve even added a salad to the mix! Now you can enjoy Large Sashimi-Grade Oysters with our 28 HKS Cocktail Sauce or a Burrata and Avocado Salad with a killer Matcha Miso Dressing. We’re catering to what our customers want – health-conscious light bites. Don’t worry, favourites like Mac & Cheese Balls and Brussels & Bacon are here to stay. And for those with a sweet tooth, our Doughnut accompanied by Toffee Cream, Brownie Crumbs, and Handcrafted Old Fashioned Vanilla Ice Cream will be your new obsession.
Cooper: Exactly. People are always looking for something new and something interesting but at the end of the day, we always go back to what we know and what we are comfortable with. We’ve preserved a selection of the ’28 Classics’ – those timeless favourites that have cemented their place in the hearts of our regulars. This strategic mix caters to both the thrill of discovery and the warmth of nostalgia, embodying what 28 truly represents – unparalleled experiences complemented by extraordinary cocktails, a cool team and great vibes & bites.
Before we wrap up, what’s your personal favourite cocktail on the menu, and why? And any funny tattoo tales?
Cooper: We all have this ongoing love affair with Monster Energy drink—it’s pretty much our team’s fuel. So, we thought, why not bring that vibe into our cocktail menu? We mix it up with Tried & True Vodka and Monster Energy Ultra Paradise Air. It’s vibrant, it’s punchy, and honestly, it’s like an insider joke turned into a menu favourite.
Now when it comes to tattoos, our team is pretty inked up. It’s almost like a badge of honour around here. Except for Sarang—she’s still on the fence about getting her first one. But give it time, I’m sure she’ll join the club.
Kaufmann: Tamaryn is our tattoo queen, with Yvonne and I not far behind. A few of us, including Dan, Tamaryn, Lukas, and Chef Mel, even sport those bold ‘job stoppers’, basically any visible tattoo that can’t be hidden with a formal suit. And Shaina is quickly catching up with her first two pieces in just a few months.
But here’s a fun one: Tamaryn has this tattoo that reads “no more shots”, which, ironically, only fuels our insistence on offering her just one more shot. Then there’s Lin, who took her love for the team to the next level with a tiny ‘28’ logo tattoo on her ankle. You can definitely spot a 28 alumni from their 28 tattoos. It’s little moments and stories like these that really make our team feel more like a family.
28 HongKong Street's New Food Items
Featuring an impressive lineup of 32 cocktails, each meticulously crafted and adorned with captivating tattoo designs, this menu promises an exhilarating exploration of taste and art. Mark your calendars for DR-INK! and be part of the exclusive launch of this vibrant cocktail experience at 28 HongKong Street.
Welcome to DR-INK!, where each sip tells a story.
PROOF & COMPANY PRESENTS 28 HONGKONG STREET’S NEW GENERAL MANAGER
SINGAPORE, 12 DECEMBER – In the ever-evolving tapestry of Singapore’s vibrant cocktail scene, 28 HongKong Street stands as a hallowed institution, a crucible that shapes the industry’s trailblazers. The latest torchbearer to step into the limelight is none other than the dynamic Lukas Kaufmann, assuming the mantle of General Manager. A move that promises not only to uphold the cherished tradition of ‘late nights and nice ice’ but to chart a thrilling course for this iconic watering hole.
Paul Broadbent, CEO of Proof & Company, echoes the sentiments of anticipation, “We have long celebrated that 28 HongKong Street is a breeding ground for talent – you don’t have to look hard to see 28 HongKong Street alumni doing great things in the industry both near and afar. Today we are proud to continue this legacy and announce that the stewardship of 28 HongKong Street will be under the leadership of Lukas Kaufmann – we’re excited to see how he continues to evolve this beloved late-night haunt.”
We sat down with the man himself and delved into Kaufmann’s world to unravel the excitement and strategies that accompany his role as the new maestro of 28 HongKong Street.
Congratulations on your role! What excites you about taking on the GM role?
Undoubtedly, leading the iconic 28 HongKong Street as the General Manager is an opportunity that fills me with excitement. It’s a chance to not only take on a new role but to shape the future of this institution, cementing its legacy as a leader in the industry. I’m thrilled at the prospect of leading a team that embodies the values of the establishment, which has become synonymous with the unparalleled experience that we offer.
With several years under your belt at 28 HongKong Street, what standout memory defines your journey?
Having spent several years at 28 HongKong Street, I can confidently say that my journey has been nothing short of spectacular. As a senior bartender and later, a bar captain, I have had the privilege of crafting cocktails and orchestrating operations, all of which have been integral in weaving a tapestry of memories. My experience at this illustrious institution has been multifaceted, encompassing both the artistry of mixology and the intricacies of management.
However, what truly makes my journey unforgettable are the amazing people I’ve met along the way. Collaborating with exceptionally talented individuals who have gone on to achieve remarkable success has been an incredible source of inspiration, and I am grateful to count them as friends.
How do you envision propelling the iconic 28 HongKong Street’s concept of “late nights and nice ice”, teasing us with some strategies or initiatives you have in store?
As someone who has worked across various roles at 28 HongKong Street, I’ve learned that innovation, adaptability, and a deep understanding of our patrons are crucial for success. Now, with the dynamic and talented team at 28, I am enthusiastic about sharing these insights.
My commitment remains unwavering—to meticulously preserve and advance this legacy, positioning 28 HongKong Street as one of Singapore’s well-loved cocktail bars on the global stage. As an institution that has made an indelible mark on the cocktail landscape for over a decade, we must continue to evolve to meet the ever-changing preferences of our patrons. Our global recognition and numerous accolades attest to our prominence in the industry, and we are committed to elevating standards, delivering unforgettable experiences, and crafting impeccable drinks. We will also focus on nurturing our distinctive culture and fostering emerging talents for ongoing success.
In the spirit of getting to know you better, if you had to encapsulate yourself in just three words, what would they be?
While it’s undoubtedly a challenge to encapsulate who I am in just three words, I’d like to think that those who know me would describe me as energetic, loyal, and compassionate. I guess I’m just someone who values genuine connections, thrives on creativity, and embraces the joy of creating memorable experiences.
Whether it’s shaking up a new cocktail concoction, fostering a warm and inviting atmosphere at 28 HongKong Street, or simply engaging in heartfelt conversations with patrons and team members alike, I aim to bring a touch of authenticity and positivity to every aspect of what we do. After all, the magic of a great cocktail is not just in the mix but in the shared moments and stories it inspires.
As we approach the end of 2023, can you give us a glimpse into the exciting events and plans you have in store to wrap up the year at our beloved late-night haunt?
As we bid farewell to 2023, we’re gearing up for a grand finale. Expect a series of standout events, including Thanksgiving, Naughty Orphan Christmas, and the 28 New Year’s Eve Party, among others. It’s our way of closing the year with a bang and setting the stage for an even more spectacular 2024.
Stay updated with our social media and newsletter for all the cool happenings. Looking forward to welcoming everyone to 28HKS for some late nights, nice ice, and perhaps a few surprises along the way! Cheers!
PROOF & COMPANY PRESENTS 28 HONGKONG STREET’S NEW HEAD BARTENDER
SINGAPORE, 11 SEPTEMBER – 28 HongKong Street has been on an incredible journey, climbing from #49 to an impressive #24 in the latest Asia’s 50 Best Bars Awards. Adding a dash of excitement to this beloved local hotspot, Proof & Company is thrilled to introduce its newest head bartender, Tamaryn Cooper. As the newest member of the family, Tamaryn brings her unique flair and infectious enthusiasm to this renowned establishment.
Amidst the clinking glasses and the buzz of patrons, we sat down with Tamaryn to talk about her journey, next steps, and the recent recognition that has sent waves of excitement through the bar.
Let’s start by getting to know you a little better. Could you tell us more about yourself and your journey in the world of mixology?
I’m a unique blend myself – half Thai and half British, and I spent my formative years in Indonesia. My journey in the industry began eight years ago, and it’s taken me from the United Kingdom to Thailand and now Singapore.
Over the last four years, I’ve been sharpening my bartending skills and creativity. I’ve been fortunate to work in diverse settings, soaking up different cultures and environments, including over 20 guest shifts that added spice to my experiences. My most recent gig was as Head Bartender & Manager at Asia Today in bustling Bangkok, Thailand.
Now, I’m pumped to be part of 28 HongKong Street, adding my passion and expertise to this respected spot. Oh, and my friends always tease me for my go-to catchphrase, ‘let’s get this bread.'”
Can you share with us what it’s been like for you since starting at 28 HongKong Street?
Life at 28 HongKong Street has been nothing short of rewarding. The dynamic bar environment, mingling with a diverse crowd of industry pros and guests, and soaking in Singapore’s rich cultural tapestry have been a wellspring of inspiration for crafting drinks.
A typical day often starts early, managing orders and coordinating with suppliers to ensure we have all we need. As evening approaches, it’s full steam ahead, preparing for the exciting moments of service. After the hustle and bustle, our team gathers for some post-service camaraderie during clean-up. Whether we’re still at work or enjoying some drinks together outside, these moments are invaluable.
I was fortunate enough to join the team during the Asia’s 50 Best Bars Award ceremony, which was a particularly exciting time. Our remarkable climb in the rankings from the previous year is truly significant. Receiving praise and recognition from friends and industry pros is humbling and incredibly motivating. This isn’t merely a moment of pride; it’s a motivator that inspires all of us to set our sights higher.
It’s clear that the team plays a pivotal role in growth. Can you tell us more about how the team contributes to the overall atmosphere at the bar?
Absolutely, the team is at the heart of it all, setting the tone for our service. Guests don’t just come for drinks; they come for hospitality and an experience. It starts with us, the folks behind the bar.
We’re dedicated to ensuring that every guest leaves not just with a great drink but also with wonderful memories of their time at 28 Hong Kong Street. Our shared commitment to excellence and passion for hospitality defines our venue and keeps guests coming back for more. We’re the ones who create that welcoming, comfortable, and fun atmosphere.
What excites you the most about your role as the new Head Bartender?
Through my journey, I’ve met incredible people from all corners of the world. Their guidance and support have shaped my path. As the Head Bartender, I’m committed to creating a work environment where everyone feels supported and inspired to do their best. I want to be a mentor and a positive influence on our tight-knit team.
Beyond just a job, I see 28 HongKong Street as a place for learning and skill development, a platform to build a fulfilling career. Personally, I’m eager to see the growth of our young and energetic team. We’ve got exciting events and guest shifts lined up in the coming months. And the new menu? Well, that’s a collective effort we’re all enthusiastic about. Stay tuned to our socials for more updates!
28 HONGKONG STREET REUNITES FRIENDS TO CELEBRATE SINGAPORE'S ACHIEVEMENT IN ASIA'S 50 BEST BARS AWARDS
SINGAPORE, 29 APRIL – Singapore’s ever-changing cocktail scene has never been better thanks to its diversity, excellence and innovation, a fact reinforced by the 7th edition of Asia’s 50 Best Bars, held in Bangkok, Thailand on Thursday evening. Since its very first edition in 2016, an average of 10 Singapore bars appear on Asia’s 50 Best Bars list each year – which is no easy feat.
That’s in no small part thanks to the strength of the Singapore bar community. Despite the many difficulties the food and beverage industry has confronted during the pandemic, the Singapore bar community has been resilient, innovating, embracing new technologies, and facing these challenges together. Now, the easing of Covid-19 measures has sparked optimism and a sense of revival across the city.
To celebrate, 28 HongKong Street invited industry friends to watch the live stream reveal of Asia’s 50 Best Bars 2022 on 28 April, Thursday. The crowd cheered as Head Bartender, Elliot Pascoe, and Floor Manager, Nalini (Lin) Balasundaram called in live from the award ceremony at Bangkok’s Mandarin Oriental Hotel, alongside some of the brightest stars of the region.
“After two years of virtual screening, it feels just like old times when we were all together – determined to prove what we could do. It is moving how resilient our industry has been, in order to make this happen, but we never gave up hope that we would make it back stronger than ever, ” says Lin.
It was an emotional reunion which saw bartenders, bar owners and close friends reconnecting in anticipation and elation at what unfolded onscreen, with Singapore bars claiming 11 spots on Asia’s 50 Best Bars list. With special awards such as The Roku Industry Icon awarded to Nutmeg & Clove’s Colin Chia and MO Bar achieving the Nikka Highest Climber award after jumping 28 places over last year, Singapore’s bar scene has never been better.
28 HongKong Street landed at #49 on this year’s list, making it the sixth consecutive year that the bar has made a showing on the list, a reflection of how despite celebrating its 10th birthday last year, the bar continues to shape Singapore’s drinks culture and further grow its reputation as a global institution of fine drinking.
“The 28 team set out with the goal to bring something that was missing in Singapore – an institute dedicated entirely to fine drinking and education. And now, here we are today – still maintaining a position among many other fine contenders,” says Peart, “Everyone who comes through our doors is important to us, and we would like to thank you for all the support and love given to us.”
The night was about acknowledging the hard work our bar community has done to help make this industry what it is today and celebrating its achievements this year. A special mention goes out to Jigger & Pony, Singapore and COA, Hong Kong who were judged Asia’s Best Bar 2022 #2 and #1 respectively for the second consecutive year – breaking records with their outstanding performance and hospitality. From the 28 HongKong Street team, congratulations once again to all the winners who made it onto Asia’s 50 Best Bars 2022.
About Asia’s 50 Best Bars
Asia’s 50 Best Bars is the first regional event of The World’s 50 Best Bars brand, created in 2016 with the purpose of showcasing the best and most innovative talent in the drinks industry in this region. The annual ranking is based on the votes of the Asia’s 50 Best Bars Academy, comprising the most knowledgeable and travelled members of the bar industry, drinks media and mixology experts from across Asia. Asia’s 50 Best Bar is owned and organised by William Reed, the group behind The World’s 50 Best Restaurants and its regional offshots.
Learn more by visiting their website at https://www.worlds50bestbars.com/
About 28 HongKong Street
Hidden behind an unassuming 1960’s shophouse façade, 28HKS is a word-of-mouth venue for people who might appreciate the kind of venue that we enjoy ourselves: relaxing at the beginning, growing a tad louder as the night goes on. The drinks focus’ is on artisanal spirits and American-style craft cocktails. The food is gussied up American comfort food made from scratch for sharing.
You can visit the venue from 6:00 pm to 12:00 am, Monday to Thursday, and 6:00 pm to 2:00 am, Friday to Saturday. You can follow the journey on Instagram.