SINGAPORE, 12 DECEMBER – In the ever-evolving tapestry of Singapore’s vibrant cocktail scene, 28 HongKong Street stands as a hallowed institution, a crucible that shapes the industry’s trailblazers. The latest torchbearer to step into the limelight is none other than the dynamic Lukas Kaufmann, assuming the mantle of General Manager. A move that promises not only to uphold the cherished tradition of ‘late nights and nice ice’ but to chart a thrilling course for this iconic watering hole.
Paul Broadbent, CEO of Proof & Company, echoes the sentiments of anticipation, “We have long celebrated that 28 HongKong Street is a breeding ground for talent – you don’t have to look hard to see 28 HongKong Street alumni doing great things in the industry both near and afar. Today we are proud to continue this legacy and announce that the stewardship of 28 HongKong Street will be under the leadership of Lukas Kaufmann – we’re excited to see how he continues to evolve this beloved late-night haunt.”
We sat down with the man himself and delved into Kaufmann’s world to unravel the excitement and strategies that accompany his role as the new maestro of 28 HongKong Street.
Congratulations on your role! What excites you about taking on the GM role?
Undoubtedly, leading the iconic 28 HongKong Street as the General Manager is an opportunity that fills me with excitement. It’s a chance to not only take on a new role but to shape the future of this institution, cementing its legacy as a leader in the industry. I’m thrilled at the prospect of leading a team that embodies the values of the establishment, which has become synonymous with the unparalleled experience that we offer.
With several years under your belt at 28 HongKong Street, what standout memory defines your journey?
Having spent several years at 28 HongKong Street, I can confidently say that my journey has been nothing short of spectacular. As a senior bartender and later, a bar captain, I have had the privilege of crafting cocktails and orchestrating operations, all of which have been integral in weaving a tapestry of memories. My experience at this illustrious institution has been multifaceted, encompassing both the artistry of mixology and the intricacies of management.
However, what truly makes my journey unforgettable are the amazing people I’ve met along the way. Collaborating with exceptionally talented individuals who have gone on to achieve remarkable success has been an incredible source of inspiration, and I am grateful to count them as friends.
How do you envision propelling the iconic 28 HongKong Street’s concept of “late nights and nice ice”, teasing us with some strategies or initiatives you have in store?
As someone who has worked across various roles at 28 HongKong Street, I’ve learned that innovation, adaptability, and a deep understanding of our patrons are crucial for success. Now, with the dynamic and talented team at 28, I am enthusiastic about sharing these insights.
My commitment remains unwavering—to meticulously preserve and advance this legacy, positioning 28 HongKong Street as one of Singapore’s well-loved cocktail bars on the global stage. As an institution that has made an indelible mark on the cocktail landscape for over a decade, we must continue to evolve to meet the ever-changing preferences of our patrons. Our global recognition and numerous accolades attest to our prominence in the industry, and we are committed to elevating standards, delivering unforgettable experiences, and crafting impeccable drinks. We will also focus on nurturing our distinctive culture and fostering emerging talents for ongoing success.
In the spirit of getting to know you better, if you had to encapsulate yourself in just three words, what would they be?
While it’s undoubtedly a challenge to encapsulate who I am in just three words, I’d like to think that those who know me would describe me as energetic, loyal, and compassionate. I guess I’m just someone who values genuine connections, thrives on creativity, and embraces the joy of creating memorable experiences.
Whether it’s shaking up a new cocktail concoction, fostering a warm and inviting atmosphere at 28 HongKong Street, or simply engaging in heartfelt conversations with patrons and team members alike, I aim to bring a touch of authenticity and positivity to every aspect of what we do. After all, the magic of a great cocktail is not just in the mix but in the shared moments and stories it inspires.
As we approach the end of 2023, can you give us a glimpse into the exciting events and plans you have in store to wrap up the year at our beloved late-night haunt?
As we bid farewell to 2023, we’re gearing up for a grand finale. Expect a series of standout events, including Thanksgiving, Naughty Orphan Christmas, and the 28 New Year’s Eve Party, among others. It’s our way of closing the year with a bang and setting the stage for an even more spectacular 2024.
Stay updated with our social media and newsletter for all the cool happenings. Looking forward to welcoming everyone to 28HKS for some late nights, nice ice, and perhaps a few surprises along the way! Cheers!