PROOF CREATIVE PRESENTS A NOSTALGIC BOARD GAME CONCEPT WITH VÉR, KUALA LUMPUR

MALAYSIA, 12 OCTOBER – Vér, the spirited and pulsating cocktail bar nestled within Restaurant Nadodi in the Four Seasons Hotel, Kuala Lumpur, aims to revolutionize the Kuala Lumpur bar scene with its unique concept that celebrates South Indian and Sri Lankan history, culture, and flavours. Spearheading this creative endeavour is the talented Proof Creative team, who has skilfully brought the concept to life, capturing the essence of the region’s heritage in an innovative and playful manner.

At Vér, every element is meticulously crafted to provide an ultra-fine, progressive, and playful drinking experience that resonates with its South Indian and Sri Lankan roots. The menu itself is a work of art, inspired by the ancient game of Seven Stones. Proof Creative and Mash have ingeniously translated this traditional game into a captivating cocktail menu concept.

Vér, a term meaning “roots” in Tamil, perfectly embodies the essence of the venue. It reveres the nomadic connection of Nadodi, which celebrates the rich culinary heritage and migration stories of South India and Sri Lanka. Through the Seven Stones cocktail menu, Vér delves deep into its origins, bringing to light the traditions, flavors, and narratives that make this region profoundly special.

The menu at Vér is a delightful journey reminiscent of a board game, encouraging guests to explore a world of discovery and nostalgia. Encased in a box that mirrors the charm of classic board games, the menu unfolds like a deck of cards, each one representing an original cocktail crafted exclusively for Vér. Each card introduces a captivating cocktail inspired by a plethora of elements from the 80s, 90s, and 2000s, including childhood memories, games, sweets, music, fashion, celebrities, products, and historical moments.

Named the Seven Stones cocktail menu, it stands as a tribute to the rich history, culture, and flavors of South India and Sri Lanka. Embracing the spirit of the game, guests can choose their role: Stone, Hitter, or Seeker. Stones embody cocktails inspired by historical games rooted in the region’s heritage. Throwers indulge in drinks infused with childhood treats, spices, and bites, evoking playful joy. Seekers savor funky concoctions blending cherished memories with a modern twist. The menu also boasts Nomadic Classics, reimagining traditional cocktails as if they originated from the land. Each section is meticulously crafted, reflecting different facets of the game and South Indian and Sri Lankan culture. It’s a journey, inviting guests to explore the region’s flavors and cultural richness.

At Vér, Proof Creative’s expertise and passion shine through in every menu detail. Their fusion of South Indian and Sri Lankan history and culture creates an immersive drinking experience, capturing the hearts and palates of every guest. The bar’s dedication to quality and craftsmanship is evident across the menu. They use only the finest, freshest ingredients and incorporate house-made components, ensuring a truly exceptional and distinctive drinking experience.

The cocktails are not just elegantly presented; they feature small colorful flourishes that make them both visually appealing and approachable, inviting patrons to reorder. The Seven Stones cocktail menu serves as a tribute to the past while embracing the present and future of hospitality. It not only delights the senses but also sparks conversations and fosters connections among guests.

Proof Creative and the entire bar team at Vér have gone beyond merely concocting exceptional cocktails. They have meticulously designed an experience that embraces the universal human emotions of joy, nostalgia, and discovery. Using imaginative storytelling and inventive mixology, Vér crafts a compelling narrative that vividly embodies the essence of these distinctive landscapes. As guests dive into the menu, they find themselves transported to a realm where cherished childhood memories seamlessly merge with inventive drinks, evoking laughter, sparking conversations, and nurturing a deep sense of connection.