JONATHAN PRICE JOINS PROOF & COMPANY AS EXECUTIVE CHAIRMAN OF BOARD
ASIA PACIFIC, 29 OCTOBER – We are thrilled to announce that Jonathan Price has joined Proof & Company as its new Executive Chairman of the Board. With over 40 years of experience as a seasoned consumer and brand expert, Price brings a wealth of knowledge across international retail businesses, franchising, wholesale and distribution, as well as private equity and venture capital.
Throughout his career, Price has led various business units globally and served on numerous corporate boards. With over 25 years in Asia, Jonathon’s key roles include Consumer Senior Advisor to TPG Capital, overseeing portfolio companies in Japan, Thailand, Myanmar, India, Australia, China, and Indonesia. He also led franchise operations for Marks & Spencer, was Managing Director for Asia Pacific at The Body Shop, and served as Senior Advisor to Lyra Ventures, a venture capital firm focused on early-stage consumer startups. His strategic leadership and expertise in navigating multinational operations make him a valuable addition to our Board.
“I am thrilled to join such an extraordinary business, renowned for its brand reputation and commitment to excellence. There is immense potential ahead, and I am excited to be part of the journey as we enter the next phase of development and growth. I am confident that together we will unlock new opportunities and further solidify our leadership in the industry.“
Price will collaborate closely with Chief Executive Officer Paul Broadbent to drive both short- and long-term strategies for business growth, market expansion, and portfolio development. His extensive expertise and proven success in cultivating global partnerships will be essential as we continue to strengthen our presence and deliver exceptional value to our clients and stakeholders.
“We are delighted to welcome Jonathan to the team and look forward to working with him as we move into the new year. His extensive experience in FMCG and retail across Asia brings valuable insights that will further enhance the strength and capabilities of our team. Jonathan’s proven track record in driving growth and his strategic approach to business development will be instrumental as we continue to expand and innovate. We are confident that his expertise will help us achieve our goals and deliver even greater value to all of our stakeholders.”
FROM BEHIND THE BAR: PRESERVING AGAVE TRADITIONS IN THE MODERN AGE
ASIA PACIFIC, 21 OCTOBER – The future of agave-based spirits lies at the intersection of tradition and innovation. As the industry grows, it’s essential to protect the artisanal practices and heritage that define mezcal and tequila while adapting to the changing world.
Our celebrated brand partners are at the heart of this progression, each dedicated to upholding traditional craftsmanship while embracing innovative approaches. Together, they ensure that the legacy of agave not only endures but also inspires future generations.
A Tradition Rooted in Craft & Heritage
Agave distillation is a centuries-old craft, passed down through generations. Mezcaleros and tequileros have long adhered to time-honoured methods that emphasise the importance of tradition.
Terranova’s portfolio, which includes brands like Tequila ArteNOM, Cimarrón Tequila, and Don Amado, exemplifies this dedication to preserving heritage. Their spirits pay homage to the small, family-run distilleries that have honed their craft over centuries. Tequila ArteNOM celebrates the diversity of terroir and agave’s unique ability to reflect the characteristics of the land. By showcasing different distillers from across Mexico and selecting only one exceptional tequila chosen from each esteemed tequila-producing town, the brand weaves together a story of regional variation, highlighting the distinctiveness each agave spirit carries.
“We understand the importance of storytelling within the bartending community. Bartenders enjoy being privy to the inside story and relaying it to their customers. Offering rich narratives about our tequila’s origins—from diverse towns with unique histories and elevations through our ArteNom line—adds significant value and intrigue. This enables bartenders to engage more deeply with their customers, creating a more memorable drinking experience,” explains Jacob Lustig, Owner of Terranova Spirits LLC.
Similarly, Don Amado, produced by the same family for over five generations, is rooted in deep tradition. The mezcal undergoes a meticulous distillation process in Oaxacan ceramic-and-bamboo pot stills, which imparts a distinctive smoky flavour and herbal bouquet. This process is a tribute to a 16th-century method native to Oaxaca, allowing the spirit to retain its authentic character.
Preserving the Community & Sustaining Environmental Consciousness
Brands that blend traditional craftsmanship with a commitment to future-proofing contribute immensely to the preservation of agave spirits’ cultural significance. Their emphasis on community and environmental stewardship highlights the critical role mezcaleros and the ecosystems they rely on play in keeping these valuable traditions alive.
Working hand in hand with eleven different producers, Alipús goes beyond fair compensation for their mezcal. They provide invaluable guidance for certification and navigate the intricacies of bureaucracy, ensuring that these talented artisans receive the recognition they deserve. Each Alipús represents tradition, family and the artisanal mezcalero knowledge that we see reflect in the processes of production. Driven by a social project, Alipús aims to generate rural economy in Oaxaca by crafting and commercialising artisanal Mezcal.
Arquitecto, Cimarrón, and Fuenteseca are extraordinary agave spirits that reflect the rich legacy of the Fonseca family, which spans five generations of agave farmers and master distillers. The family’s journey began over 140 years ago when their great-grandfathers started cultivating agave, laying the groundwork for this remarkable heritage. Today, Enrique Fonseca serves as the guardian of this legacy, driven by a commitment to uphold his family’s values of quality and sustainability. His mission is to create spirits that not only honour their history but also care for the land and the people who cultivate it. This dedication is evident in the meticulous production practices he employs, prioritising sustainable methods at every step.
Balancing Tradition and Innovation
While preserving tradition is critical, modern production demands call for innovation in the current landscape. The True Believers range, featuring brands like La Travesia, and Los Arcos, embodies this balance. These agave spirits respect traditional methods while embracing modern techniques that enhance quality, consistency, and environmental responsibility.
La Travesia serves as an example of how modern sustainability efforts can seamlessly blend with artisanal techniques. Their 30-hour cooking process, conducted in a specially designed oven made from quarried limestone, exemplifies the intersection of tradition and innovation. The proprietary machine used for honey extraction adds a level of precision that elevates their craftsmanship.
Luke Sanderson, Brand Director of True Believers highlights, “Los Arcos and La Travesía reflect our dedication to agave craftsmanship, combining traditional techniques with modern creativity to create spirits that are perfect to sip, savour, and enjoy in the world’s finest cocktails.”
In a similar vein, Los Siete Misterios is committed to preserving ancestral mezcal production methods by working closely with Maestro Mezcaleros to develop a contemporary approach. Beginning with the highest quality Agave plants, Los Siete Misterios employs artisanal and limited production techniques. Each step of the process, from cooking in underground ovens to traditional milling with wooden mallets or Tahona horses, is a testament to the skill and pride of Oaxacan communities.
“The legends and mysteries of Mexico inspire us to produce the highest quality, traditional mezcal that respects and honors our Mexican heritage,” Founder Julio and Eduardo Mestre shared.
Crafting the Future by Honouring the Past
For agave-based spirits, tradition isn’t just a nod to the past—it’s the very essence of what makes mezcal and tequila stand apart. At Proof & Company, we proudly champion brands that masterfully balance heritage with modernity, ensuring the legacy of agave not only survives but thrives. Each bottle in our portfolio tells a compelling story of craftsmanship, culture, and sustainability, demonstrating our commitment to preserving traditional methods while embracing modern advancements to meet today’s market demands.
PROOF & COMPANY EMBRACES THE TRAVELLING SPIRIT OF THE IRISH BY WELCOMING LOST IRISH WHISKEY
ASIA PACIFIC, 12 SEPTEMBER – With a steadfast commitment to expanding the horizon of exceptional whiskies across the Asia Pacific, Proof & Company proudly introduces Lost Irish, a modern Irish whiskey inspired by a wanderlust for world travel, adventure and the many stories of the Irish community touring across the globe.
Founded by childhood friends Neil Sands and Tim Herlihy from Termonfeckin, Ireland, Lost Irish is a fusion of Sands’ creative entrepreneurial spirit and Herlihy’s extensive decade-long experience in Irish whiskey as an ambassador and author. Their passion for travel and love for Ireland culminate in this distinctive expression.
Herlihy proudly says, “The idea for Lost Irish stems from all my adventures around the world. While the category continues to grow, it is now primed to evolve into something that is a true reflection of modern Ireland.”
“After many years exploring how the world sees Ireland and how the Irish influence the world, we realised we were ready to bring something unique to life. We’re eager to share a more accurate view and reflection of Ireland with bartenders and drinkers around the world”.
This exciting partnership brings together a like-minded vision: a fusion of expert craftsmanship, innovation, and a shared commitment to redefining the narrative of Irish whiskey on a global scale. Proof & Company’s dedication to curating extraordinary spirits aligns seamlessly with Lost Irish’s mission to offer a distinctive and modern expression of Irish whiskey.
With Proof & Company’s extensive reach and influence, Lost Irish is poised to make waves in new territories, capturing the attention of discerning drinkers and enthusiasts.
“It took an afternoon with Tim at Dead Rabbit in NYC, where we first met, to appreciate their mission to offer a distinctive and modern expression of Irish whiskey. This aligns perfectly with our dedication to curating an extraordinary spirit portfolio, with particular passion for the evolving world whiskey category. We’re thrilled to bring this delicious whiskey to our markets and take customers on the wanderlust journey,” says Paul Broadbent, CEO of Proof & Company (with a Lost Irish wee one in hand).
Lost Irish stands out through its global influence, drawing casks from six continents—Asia, Africa, Europe, North America, Oceania, and South America. This inclusive approach enriches the whiskey with diverse flavours, blending grain, malt, and pot still styles to create an extraordinary profile. The grain imparts a light, sweet, and floral essence, the malt adds depth with richness and fruitiness, while the pot still style contributes a creamy mouthfeel with a subtle hint of peppery spice. Amid its adventurous spirit and worldwide inspiration, Lost Irish remains firmly anchored in Ireland’s triple distillation tradition, ensuring a universally acclaimed smoothness that distinguishes it from other whiskies.
As Lost Irish embarks on this exciting journey with Proof & Company, the stage is set for a new chapter in the world of premium spirits. Together, they will explore uncharted territories, introduce Lost Irish to diverse markets, and share the spirit of adventure and creativity that defines this exceptional whiskey.
Lost Irish will launch in Singapore this month, and roll into other key markets in the coming weeks – reach out to your friendly Proof & Company representatives to order or pre-order stock today.
ABOUT LOST IRISH WHISKEY
Lost Irish, conceived by childhood friends Neil Sands and Tim Herlihy from Termonfeckin, Ireland, melds Sands’ entrepreneurial acumen with Herlihy’s extensive whiskey expertise. Their joint venture epitomizes their love for travel and their homeland.
Crafted from six casks sourced across six continents, Lost Irish embodies Ireland’s global influence, resulting in a whiskey with unparalleled richness and complexity. Remaining true to tradition, Lost Irish adheres to Ireland’s triple distillation process, ensuring its signature smoothness. Crafted in collaboration with a global whiskey expert, Lost Irish is a testament to creativity, originality, and reverence for Irish whiskey heritage.
For more information, please visit Lost Irish.
SPIRITED PICKS: SINGAPORE'S FINEST HOTEL BARS
SINGAPORE, 27 AUGUST – Get ready to experience the vibrant and electrifying atmosphere of Singapore as it becomes the focal point for the latter half of the year, hosting a plethora of exciting events and activations. From the exhilarating F1 Singapore Grand Prix and Whiskey Live, Singapore is set to be the ultimate destination for fine drinking and innovation.
Amidst the city’s buzz, we invite you on a journey to explore the hotel bars that have significantly shaped Singapore’s dynamic cocktail and drinking culture. These iconic venues showcase extraordinary mixology and lead the way in sustainability-driven initiatives, paving the path toward a future of responsible and exquisite libations.
REPUBLIC BAR
Republic Bar is a beautiful tribute to the past and present, gracefully honouring the historic ‘House on the Hill’ overlooking Singapura. Taking inspiration from the influential 1960s, a transformative decade for the world and Singapore’s journey to independence, this bar artfully intertwines the essence of that era into its very fabric.
With support from the Proof Creative team, Republic Bar’s talented mixologists have painstakingly crafted a collection of signature drinks that transport you back to the 1960s with their distinct style and flavours. These drinks celebrate the vibrant cultures of four key capitals that thrived in the 1960s: Singapore, the United Kingdom, America, and Italy. Every aspect of the bar reflects the team’s passion and creativity, evident in each cocktail’s thoughtful menu development and impeccable presentation.
LONG BAR, RAFFLES HOTEL
Step into Long Bar, where you’ll be transported to the vibrant Malayan life of the 1920s. The earthy decor, lush greenery, and deep, rich colours create a tropical plantation setting that captivates patrons.
Once located at Cad’s Alley in the early 1900s, this iconic bar holds the title as the birthplace of the Singapore Sling. The Singapore Sling, often hailed as the national drink of Singapore, traces its origins back to 1915 when Raffles bartender Ngiam Tong Boon first concocted the masterpiece. Today, the Singapore Sling at Long Bar is crafted with the exquisite flavours of Widges Gin in ecoTOTE format, Luxardo Cherry Sangue Morlacco, and Ferrand Dry Curaçao, elevating the experience to new heights.
Embrace the relaxed atmosphere and unique tradition of Long Bar by brushing peanut shells off your table, adding charm to your visit. With a rich colonial history, Raffles served as the community’s social hub, and Long Bar was the beloved watering hole where locals and visitors mingled, exchanging stories and laughter.
MANHATTAN BAR
Immerse yourself in the allure of the Golden Age of fine drinking in Manhattan, where modern sophistication blends with old New York glamour. Consistently ranked in the World’s 50 Best Bars, Manhattan takes the art of mixology to unparalleled heights, presenting a captivating array of artisanal spirits and classic cocktails meticulously crafted from house-made ingredients in their in-hotel rickhouse.
Explore the city’s history as you savour meticulously crafted cocktails, each one inspired by iconic personalities who left an indelible mark on New York’s music, film, and political scenes. Beyond elevated cocktails, Proof Creative and Manhattan Bar also celebrate the renaissance of artisan distilling, offering a myriad of beautiful, hand-crafted spirits that intrigue the most curious imbibers.
At Manhattan, every tipple promises an extraordinary drinking experience that pays homage to the past while embracing the innovation of the present.
LAS PALMAS, COURTYARD BY MARRIOTT SINGAPORE NOVENA
As the sun dips below the horizon, Las Palmas transforms into a haven for idyllic sundowner sessions, a slice of California dreamin’ in the heart of Singapore. Inspired by the chic 1960s Palm Springs, Proof Creative has crafted a rooftop bar that oozes retro elegance. Vibrant sorbet colour palettes, a rose quartz bar counter, pastel terrazzo finishings, and iconic pieces from Slim Aarons’ photography create an atmosphere of pure luxury and escapism.
Head Bartender Ron Aransay leads the charge with his inventive cocktail creations, drawing inspiration from the imaginative stories, films, and iconic locations of Palm Springs. The wine list complements the cocktails perfectly, with a cosmopolitan and approachable selection that caters to all tastes.
Unwind and refresh with delightful highball concoctions like Big Sur, a harmonious fusion of Planteray Stiggins’ Fancy Pineapple Rum, Orange, Vanilla, and Yuzu Lemonade. It’s a picture-perfect experience that captures the essence of Palm Springs and leaves you wanting more with every cocktail.
WRITERS BAR, RAFFLES SINGAPORE
Welcome to Writers Bar, an enchanting space where the art of mixology intertwines with the illustrious legacy of literary greatness. As guests enter this elegant lobby bar, they are immediately transported to a bygone era, where renowned authors sought inspiration within the historic walls of Raffles Singapore.
The ambience exudes sophistication, with a solid brass bar counter, textured walls, and an alluring chandelier adorned with pearls of light. It’s a setting where memorable moments are destined to unfold. The dedicated purveyors at Writers Bar are true artisans, skilfully blending bespoke cocktails and creative variations of classic favourites. Each concoction is a masterpiece, artfully crafted to captivate even the most discerning palate.
With a nod to the distinguished authors who once called Raffles Singapore their temporary home, the cocktail selection is a celebration of art; offering delightful creations like the Blithe Spirit, a delicate blend of gin with Mancino Amberato, and the Fore and Aft, an exquisite fusion of Michter’s US*1 Small Batch Bourbon and Michter’s US*1 Sour Mash Whiskey.
MR. STORK, ANDAZ SINGAPORE
Nestled at the crossroads of Kampong Glam, Little India, and Bras Basah Bugis, Andaz Singapore captures the essence of these historic districts, offering guests a journey through the city’s rich heritage. Drawing inspiration from traditional shophouses, their bar ambience invites you to explore Singapore’s diverse cultural tapestry with a modern twist.
As you step into this destination rooftop bar, Mr. Stork promises a refreshing and intriguing experience with stunning views of the city. Sip on the Anda-zling, a vibrant concoction crafted with Brass Lion Pahit Pink Gin, triple tangerine, kombucha, pineapple, and sage cordial, with a dash of cardamom bitters—a perfect refreshment to enliven your senses. Or indulge in their romantic take on Singapore’s iconic cocktail, the Singapore Sling, reimagined with Brass Lion Pearl Jasmine Gin for a delicate yet bold twist.
WOOBAR, W SINGAPORE
Embark on a journey through the diverse and majestic ecosystems of Sentosa Island with WOOBAR’s cocktail experience. This gustatory voyage takes you from the rocky seashores, through the lush mangroves, and deep into the heart of the rainforests, all within the luxurious embrace of W Singapore – Sentosa Cove. WOOBAR’s immaculate space blends botanical design with vibrant modernity, creating a sanctuary where you can escape and indulge in a sensory adventure crafted by our talented mixologists.
Each drink is a celebration of the island’s natural beauty, capturing its essence in every sip. Don’t miss the Island Martini, a taste of the tropics crafted with Brass Lion Butterfly Pea Gin, Foraged Botanical Vermouth, and Sake—a perfect blend that encapsulates the spirit of Sentosa in a glass.
JUNGLE BALLROOM, MONDRIAN HOTEL DUXTON
Enter the Jungle Ballroom, where the vibrant flavours and untamed spirit of Southeast Asia await. A neon-lit tunnel framed by lush greenery ushers you into a tropical disco that celebrates the region’s rich bounty.
In this sultry, decadent setting, an award-winning team goes above and beyond to craft imaginative cocktails that leave a lasting impression. The latest offering, Jungle Journeys Vol. 2, features 16 unique cocktails, each inspired by an expedition through Asia, paying tribute to the rich culture and communities of these vibrant cities. Among the highlights is Views From The Treetops, where Brass Lion Singapore Dry Gin is artfully blended with black sesame, persimmon, and more, delivering a refreshing and aromatic start to your drink journey.
PUNCH ROOM, EDITION HOTEL
Discover EDITION’s signature bar, where punch is both a cocktail and a lifestyle essential. Enveloped in a rich Yves Klein blue, this Punch Room provides an indulgent retreat reminiscent of a classic London gentleman’s club, but with a contemporary and unconventional twist.
The cosmopolitan ambience is highlighted by a striking bronze bar, where the mixologist crafts a distinctive punch cocktail menu inspired by Southeast Asian spices and inventive bar snacks. Don’t miss the Bukit Merah Punch, a captivating blend of Brass Lion Gin, mezcal, banana, tamarind, and coconut. Named after the famed Redhill area of Singapore, this cocktail delivers a bold taste of local heritage.
CAFE QUENINO, ARTYZEN SINGAPORE
Launched by Proof Creative this year with the grand unveiling of Artyzen Singapore, this striking flagship captures the vibrant essence of Orchard Road. Open from day to night, Café Quenino boasts floor-to-ceiling windows that offer stunning views of a beautifully landscaped garden.
Start your day with an eclectic breakfast menu that seamlessly blends the rich heritage of tea and coffee with the best of modern café culture. Café Quenino evolves as the day progresses, transforming into a lively cocktail bar and social hub in the evenings. The concept honours the history and locality of Orchard Road, creating a unique gathering space where guests can enjoy expertly crafted cocktails in a setting that celebrates the area’s heritage.
BOB’S BAR, CAPELLA SINGAPORE
Escape to Bob’s Bar, an idyllic retreat nestled in the lush surroundings of Sentosa. Embracing the spirit of laid-back authenticity, Bob’s Bar offers a perfect blend of tropical charm and culinary excellence. Guests can indulge in cocktails inspired by the vibrant sights, sounds, and colours of the island, while savouring a taste of Singapore’s rich culinary heritage through a carefully curated selection of local delights.
The alfresco area of Bob’s Bar invites you to relax and unwind as you enjoy specially curated cocktails and zero-proof beverages, all inspired by tropical ingredients. Don’t miss the Island Manor, a refreshing twist on a classic fizz, made with Brass Lion Singapore Dry Gin, Yellow Chartreuse, lemon, raspberry, and ginger ale.
CHANDU, ROBERTSON HOUSE
Step into Chandu, a newly unveiled speakeasy that invites you on a journey to colonial-era Singapore. A hidden bar where Dr Robertson of The Robertson House hosts his inner circle. Chandu, named after the Malay word for opium and the Hindi word for moon, draws inspiration from the opium dens and clan associations of a bygone era, offering a glimpse into Singapore’s past as a thriving entrepôt.
Inside, the atmosphere is as intriguing as the bar’s concept, with a design that echoes the clandestine allure of its historical influences. The beverage programme at Chandu is equally captivating, focusing on cocktails that tell a story, alongside market-to-glass specialities that highlight fresh, local ingredients.
FROM BEHIND THE BAR: ALL THINGS AGAVE WITH JACOB LUSTIG
ASIA PACIFIC, 7 AUGUST – Jacob Lustig, a name synonymous with agave spirits, has dedicated over 30 years to the craft. His journey, filled with passion and perseverance, began in 1994 when his mother moved to Mexico. Immersed in the vibrant culture and the warmth of its people, Jacob found himself captivated by Tequila and Mezcal. He worked his way up from various roles, learning the intricacies of the industry and falling in love with the traditions and craftsmanship that define Mexican spirits.
This passion aligns seamlessly with our Casa de Agave concept, which celebrates the rich heritage and diverse flavours of agave spirits. Casa de Agave’s portfolio is a testament to the commitment to authenticity, quality, and tradition that both Jacob and Proof & Company uphold. We had the honour to sit down with Jacob and discuss his remarkable journey and all things agave.
What excites you about this collaboration with Proof & Company’s Casa de Agave concept, which focuses on exploring flavour, tradition, and craftsmanship?
I recognise the founders’ conviction in selling authentic craft products rather than big brands, which aligns perfectly with my ethos. Casa de Agave presented an opportunity to work with people who are not afraid to do heavy work, sharing the same blood, sweat, and tears approach. It’s a partnership built on mutual respect for hard work and authenticity. I appreciate that Proof & Company focuses on quality and craftsmanship, just like we do. This collaboration excites me because it allows us to bring our authentic, handcrafted spirits to a broader audience who values tradition and quality.
You’ve done many things in your career and renovating a centuries-old Mezcal distillery was no small feat. What were some of the biggest challenges you faced during this project in Santa Catarina Minas?
Renovating the distillery was an incredible challenge, primarily because we had to keep everyone aligned with a common vision. Over 30 years, a lot can happen—births, deaths, marriages, divorces, difficult times, and prosperity. My partners in Mezcal and Tequila and I worked closely with local families, steering a vision towards growth while staying committed to our values and authenticity. It was crucial to keep a cohesive vision with all stakeholders.
In Spanish, there’s a saying “cada cabeza es un mundo”, every head is a whole world, meaning everyone has their own perspective. Aligning so many perspectives into a unified vision was both a challenge and an opportunity. It was fun but a complicated process with many opportunities for growth.
Having a plethora of agave spirits, how do you incorporate insights from the bartending world into the development process of your products?
Incorporating the insights of the bartending world into our tequila production process has proven to be incredibly valuable. Understanding the challenges that bartenders face, such as the need for high-quality yet affordable tequila that isn’t overly sweet, informs our approach. The craft cocktail bartenders who inspire me are those who make the key ingredients shine, using complementary elements to highlight, rather than mask, the spirits.
In my role as a tequila producer, I strive to create a product that truly enhances cocktails, especially margaritas. Using fresh limes is essential for an authentic margarita, and we design our tequila specifically to complement such fresh ingredients. We deliberately avoid overly sweet profiles, opting for a drier, more stringent tequila that balances well with the sweetness of simple syrup and lime juice.
Moreover, we meet bartenders halfway by committing to heritage and authenticity. We understand the importance of storytelling within the bartending community. Bartenders enjoy being privy to the inside story and relaying it to their customers. Offering rich narratives about our tequila’s origins—from diverse towns with unique histories and elevations through our ArteNom line—adds significant value and intrigue. This enables bartenders to engage more deeply with their customers, creating a more memorable drinking experience.
What advice would you give to someone looking to break into the craft spirits industry, particularly in the realm of Tequila and Mezcal?
My advice is straightforward: never do things halfway. Start with a deep passion and personal interest—profit should never be your primary motivation. Good process yields good results, so devote yourself to it. Be sincere in your interest in the subject and work hard.
When I was starting out, I lacked experience in sales and connecting with people. A pivotal figure in my early career challenged me by saying, Jake, you need to get 600 customers and then come back to see me. Embracing this challenge, I worked tirelessly and returned with 680 new customers.
That experience was invaluable, teaching me crucial lessons in sales and perseverance. There’s nothing romantic or beautiful about selling at 5 a.m. at gas stations and continuing until late nights at bars, just to get 22 customers in one day. It took a lot of blood, sweat, and tears to achieve this sense of “I can and I will”. Just remember that nothing in life that is worth it or of value will come easy.
After all these years in the industry, what’s your go-to Tequila or Mezcal, and how do you prefer to enjoy it?
I have a deep appreciation for both Tequila and Mezcal, each offering unique and complex flavors. Mezcal is a celebration of tradition and craftsmanship. It boasts a vast array of flavors derived from different agave species and varying levels of maturity. I take great pleasure in enjoying Mezcal neat, as it allows the rich, diverse flavors to shine through—something that can often be diluted in cocktails. Mezcal’s unique expression is truly worth appreciating on its own.
Similarly, when it comes to Tequila, I prefer to drink it straight, allowing me to fully savor its nuanced taste. It’s crucial to be familiar with your producers and ensure a transparent and ethical supply chain that respects both the craft and the consumer.
ABOUT TERRANOVA
Terranova Spirits is a distilled spirits purveyor, offering a portfolio of highly-regarded world-class spirits to importers and distributors around the world. Founded by businesspeople, the brand recognizes the importance of price points and availability. That said, they have devoted much of their lives to creating and championing the best of agave spirits, so they have been truly pleased to have had opportunities to talk shop with so many interested professionals in a series of traveling “Agave Town Halls.”
The brands comprising the Terranova Spirits portfolio are owned by the partners themselves, ensuring quality, authenticity, and reliability. All tequilas sold by Terranova Spirits are produced by grower-distillers who use traditional methods. Some, such as highly popular Tequila Cimarrón, excel as mixers; others, such as Tequila ArteNOM and Tequila Fuenteseca Cosecha, deserve to be savored by the sip; but all are truly, unmistakably premium agave spirits.
For more information, please visit Terranova Spirits.
HUSK DISTILLERS JOINS FORCES WITH ECOSPIRITS FOR SUSTAINABLE NATIONWIDE DISTRIBUTION
AUSTRALIA, 26 JULY – We are thrilled to announce our partnership with ecoSPIRITS to introduce Husk Distillers’ portfolio in the ecoTOTE™ format across Australia. Recently integrated into the Proof & Company family, Husk Distillers is renowned for its farm-to-bottle ethos and unwavering commitment to sustainability, producing iconic Australian brands such as Ink Gin and Husk Rum.
In collaboration with The Melbourne Distilling Co., located in Melbourne’s western suburbs, we are highlighting our shared commitment to sustainability and the use of Australian-made ingredients. This partnership is a significant milestone in our strategy to expand the ecoSPIRITS program both nationally and internationally. As a 100% Australian-owned company, The Melbourne Distilling Co. will serve as our co-packing partner, helping to package spirits in ecoTOTE™, including the inaugural batch from Husk Distillers. Starting in early July, these ecoTOTE™ will be distributed to a wide range of on-trade venues nationwide.
Nestled in Northern New South Wales near the Gold Coast, Husk Distillers has garnered acclaim for producing Australia’s first cane juice rum. By cultivating the necessary crops locally and adhering to sustainable production methods, the distillery demonstrates a steadfast commitment to the land. Husk Distillers embodies a philosophy of full-circle distilling, integrating several eco-friendly initiatives into their operations. These initiatives include capturing and reusing rainwater, utilising solar power, and implementing robust waste reduction measures.
Furthering this commitment, Husk Distillers proudly introduces their portfolio in the ecoTOTE™ 3.0, a revolutionary packaging solution designed to enhance sustainability while ensuring product integrity. Initially available for their first product, Ink Dry Gin, the packaging will also be used for their range of small-batch rums, including Husk Rare Blend, Husk Pure Cane, Husk Coconut Rum, and Husk Bam Bam Spiced Rum.
The ecoTOTE™ 3.0 is a shock-resistant, ergonomic container tailored for security and ease of handling, especially in back-of-house environments. It is safer and more convenient than traditional cardboard cases of glass bottles, minimising the risk of breakage and associated hazards. A key feature is its tamper-resistant, serialised sealing system, which eliminates the risk of contamination and ensures product integrity. Additionally, a cloud-based location tracking system supports supply chain transparency and accountability.
Most importantly, it stands out as a fully reusable packaging solution that dramatically minimises waste. Once emptied at the venue, the ecoTOTE™ will be sent back to Husk Distillers for refilling. Over its lifespan, which exceeds 100 use cycles, each ecoTOTE™ can replace up to 1,000 single-use glass bottles. This innovative approach marks a significant advancement in the quest to lessen the environmental footprint of spirits production and distribution.
“ecoSPIRITS fits beautifully with our business. We already bulk supply to bars, but the ecoSPIRITS system is a much better, neater and more sustainable system because the packaging is designed to be reusable. We look at all areas of our business and try to minimise the output of waste, and ecoSPIRITS fits in perfectly with this. I think it will really resonate with our customers as well, because it is so well aligned with our existing production processes and our brand values.”
“We now have a team of seven on the road in Australia and it’s our number one focus across all our brands, with ecoSPIRITS playing a big part in this. There is a huge amount of pressure on the industry to try to find cheaper, more efficient and more sustainable ways of doing business. By delivering Husk brands in ecoTOTE™, we’re not only making a positive impact on the environment but also offering a more economical way to serve drinks. It’s a perfect alignment with our goals, and we’re excited about the potential this holds for the future.”
“I am really excited to see these sustainable and much-loved brands go into ecoTOTE™ format so that people across Australia can enjoy low waste drinks made with Husk Distillers’ spirits. This producer is a great fit with Proof & Company’s ethos and its brands sit well within Proof’s portfolio, while also aligning well with the ecoSPIRITS closed loop system. We are confident this will be a successful partnership all round.”
About Husk Distillers
Husk Distillers makes hand-crafted rum in small batches from the finest quality, freshly crushed cane juice sustainably grown, harvested, aged and bottled at Husk Farm Distillery. As Australia’s first agricultural rum distillery, we are developing this style of rum with a “farm to bottle” philosophy, using sugar cane grown 100% on our farm. Our volcanic soil, sub-tropical climate and local cane varieties combine each harvest to create something unique. The terroir of the Caldera Coast is reflected in every dram of Husk Rum.
For more information, please visit www.huskdistillers.com
About ecoSPIRITS
ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. Their patent-pending closed-loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in 27 countries across Asia Pacific, Europe, and the Americas. Nearly 3,000 leading bars, restaurants, hotels, and retailers have adopted the technology. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow worldwide in 2024. Together with brand partners, importers, distributors, wholesalers, venues, and retailers, they are already making a difference. Each year, ecoSPIRITS and partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.
For more information, please visit https://ecospirits.global/
INTRODUCING 'CASA DE AGAVE' (THE HOUSE OF AGAVE)
ASIA PACIFIC, 24 JULY –This Tequila Day, we are celebrating by delving into the expansive world of agave spirits! This vibrant category, which quickly gained global popularity, is a treasure trove of rich history and distinctive flavours. From tequila’s traditional allure to mezcal’s smoky charm, agave-based spirits offer a remarkable journey through both time-honoured traditions and innovative new trends. Join us as we explore the diverse and enchanting range of agave spirits that continue to captivate connoisseurs and adventurers alike.
This category has long been a focus for our business, and for years our expert teams have scoured Mexican terroirs, seeking the most authentic, respected makers and best liquids we could find. Building partnerships to result in a portfolio of incredible brands with the bartender in mind, a concept we call ‘Casa De Agave’.
“This curated collection features rising stars of lesser-known varieties, agave-based spirits, tequilas and mezcals, reflecting the heart of Mexico’s heritage. Sustainable farming and production processes are a key priority to advocate responsible practice for the industry. We hope to inspire enthusiasts globally, one slow sip at a time” says Vienna Thompson, Chief Marketing Officer at Proof & Company.
The ‘House of Agave’ portfolio at a glance:
ALIPÚS. A single village concept, the “terroir” French concept, Alipús is a social impact project, working with 8 different producers, structured and protected by Los Danzantes who promote and give value to traditional producers.
ArteNOM. Takes a non-traditional approach, working with idyllic Tequileros to create a line-up of expressions as unique as the distillers themselves. Through ArteNOM, these distillers are truly able to showcase the ART of their NOM.
ARQUITECTO. Crafted from the finest high-altitude agave, nurtured on the lands of the esteemed Master Tequilero, Arq. Enrique Fonseca, nestled near Atotonilco in the captivating highlands. A true testament to tradition and quality.
CIMARRÓN. Hailing from Atotonilco, Jalisco, this is a true gem crafted from agave grown on the sun-kissed hillside at an impressive elevation of 4,620 feet. Nestled in this idyllic location, the agave plants soak in the sunlight, nurturing their sugars to perfection, reaching an average of 24-26° Brix.
DON AMADO. The captivating story of Bonifacio Arellanes Robles, the eleventh generation of distillers in his family, takes us back to this very mountainside, soaring over 4,000 feet above sea level. Generations ago, Boni’s ancestors embarked on their mezcal journey, distilling in clay pots and roasting agave in outdoor ovens right next to this very area where the agave was harvested.
FEUNTESECA. A remarkable collection of tequilas by master distiller Enrique Fonseca. Each bottle pays homage to the Fonseca family’s generations of dedication and expertise in the art of tequila production.
LA TRAVESIÁ JOVEN DESTILADO DE AGAVE. Crafted with wisdom, patience and your needs in mind, the agave has been cooked for 30+ hours in an oven made from quarried limestone. With honey extracted and yeasts labouring for seven or more days this mezcal is destined to accompany you on your own crossing.
LOS ARCOS DISTILLADO DE AGAVE. Paying homage to time-honoured methods, this incredible brand prides itself on an uncompromising approach – no diffusors, no additives, delivering utmost quality.
LOS SIETE MISTERIOS. A tribute to Mezcal and Mexican Culture, begins with the highest quality agave plants. Embracing ancestral methods, the Maestros Mezcaleros and Oaxacan communities take pride in every step of the process; from the cooking in underground ovens to the traditional milling with wooden mallets, and often distilling with hand-made clay pots, each stage is a testament to the time-honoured craftsmanship that goes into creating these extraordinary spirits.
MINA REAL MEZCAL. Discover the extraordinary Mina Real Mezcal de Oaxaca – a true testament to ecological sustainability, exquisite craftsmanship, and a deep commitment to uplifting Mexico’s community, proudly carrying a heritage spanning eleven generations. Recognised with the esteemed title of ADI’s top artisanal mezcal for 2022.
FROM BEHIND THE BAR: A RUM STATE OF MIND
ASIA PACIFIC, 13 JULY – In the world of rum, each bottle’s story is as rich and complex as the spirit itself. Beyond flavours and aromas, a deeper narrative emerges from local ingredients, traditions, histories, and environments. This World Rum Day, we explore how these elements shape the identities of distinctive rum brands. By examining terroir and origin, we uncover how Husk Rum, Ron Matusalem, Canerock, and Planteray Rum harness their cultural and geographical heritage to create extraordinary spirits.
The Essence of Barbados
Planteray Rum captures the complexity of Barbados, the birthplace of rum, and stands as a tribute to the island’s rich history and vibrant culture. It offers profound insights into Barbados’ multifaceted traditions. Known for its sophisticated blend of pot and column stills, Barbados showcases a meticulous production process that begins with the fermentation of molasses and culminates in the final distillation.. The diversity of Planteray’s offerings, ranging from the Grand Reserve Rum to the XO 20th Anniversary Rum, highlights the collaborative artistry between the Master Distiller and Master Blender. Each bottle narrates a unique story, revealing subtle nuances that underscore their expertise and passion.
“We’re always drawing inspiration from our surroundings”, explains the brand. “The idea for Planteray Cut & Dry emerged from seeing the piles of coconuts sold by hawkers along the roadside. We knew that the creamy texture of coconuts would pair perfectly with our rich and indulgent rum.”
A Jamaican Heritage
As part of the esteemed Maison Ferrand family, Canerock Rum exemplifies Jamaica’s rich distilling heritage. Crafted through the expertise of two historic distilleries—Clarendon and Long Pond—Canerock Rum stands out for its exceptional pot still rums and vibrant fermentations. These distilleries lay the groundwork for Canerock Rum’s foundational excellence. The craft of Canerock Rum doesn’t stop there. The dedicated team expertly ages and blends the rum with natural ingredients like vanilla, coconut, and ginger, elevating its distinct flavour profile.
“Inspired by the abundant fruits around us and the deep distilling expertise of Jamaica, we were driven to create this truly unique Jamaican product. Canerock Rum embodies the passion and expertise of our team, both in Jamaica and beyond. The turtle symbol, inspired by the native Hawksbill Sea Turtle, signifies our commitment to authenticity and excellence”, the team at Maison Ferrand shares.
The Cuban Tradition
On the same side of the globe, Ron Matusalem, established in 1872 in Santiago de Cuba and now crafted in the Dominican Republic, retains its Cuban essence thanks to similar weather conditions and terroir. Utilising the original secret formula and adhering to the rigorous standards set by its founders 150 years ago, Ron Matusalem’s widespread presence in over 70 countries highlights its exceptional quality.
Different regions contribute a diverse array of traditional and artisanal techniques to rum production, each reflecting the unique craftsmanship of its origin. In 1872, the brand introduced the Solera aging system—a method initially employed in Sherry and brandy production—revolutionising the rum industry. Through a careful selection of premium woods and blends, Ron Matusalem believes that elegance is timeless, a legacy passed down from generation to generation.
“We have been masterfully developing this aging technique for over a century. Our mission is to pioneer the art of timeless good taste, offering our consumers a super-premium experience with a trustworthy brand that has 150 years of savoir-faire”, elaborates Lara Pac, Global Marketing and Communications Director.
An Australian Innovation
At Husk Rum, provenance is all about the people and the place. Inspired by renowned rum-producing regions like Martinique, they are innovating a style previously unseen in Australia—cane juice rum. What sets Husk Rum apart is its use of local cane varieties—specifically, four to five types chosen for their exceptional drinking qualities rather than their sugar output. These are grown on the Husk Farm, which benefits from a unique subtropical climate and environmentally conscious farming practices. Instead of relying on imported US ex-bourbon barrels, Husk Rum employs ex-Australian wine barrels for aging. Coupled with Australia’s variable weather conditions, the result is a dynamic aging process.
“Unlike the open fermentation common in the Caribbean, we use jacketed beer fermenters for a longer, slower fermentation process. We stay true to traditional principles by finishing our rum with no added sugars or colours and using non-chill filtration to maximise flavour retention”, illustrates Harriet Messenger, Marketing Manager. This meticulous process yields a distinctive and rich flavour profile throughout the Husk Rum range.
The Future of Rum
Rum brands are continually innovating around the concept of terroir, and their forward-looking strategies promise to enhance the rum experience while shaping its future trajectory. They foresee sustained growth towards premiumisation, driven by a discerning clientele eager to explore the diverse range of rum offerings.
For instance, Ron Matusalem envisions a future that places the consumer at the centre. They aim to cater to an informed, demanding audience that values authenticity and substantive brand narratives. Their Positive Luxury Certification underscores their commitment to sustainability and high standards, aligning with the evolving expectations of their customers. Similarly, Husk Rum is committed to enhancing the reputation of Australian rum through their Australian Cultivated Rum (ACR) trademark. This initiative ensures quality and transparency, setting a benchmark for other Australian distillers and elevating the global perception of Australian rum.
From the vibrant landscapes of Barbados to the iconic distilleries of Jamaica, the storied craftsmanship of Cuban tradition, and the innovative approach of Australian cane juice rum, our extraordinary rum partners explore terroir and adapt to evolving consumer preferences. Their innovative strides are poised to lead us into an inspiring future. With a steadfast dedication to quality and authenticity, these distilleries are not only crafting spirits but also defining the essence of rum itself. Here’s to embracing a rum state of mind in the years ahead—cheers!
FROM BEHIND THE BAR: THE WORLD OF FLAVOURED GINS
ASIA PACIFIC, 8 JUNE – Gin, traditionally celebrated for its juniper-forward taste, has taken an exciting turn with the introduction of bold, vibrant flavours, capturing the attention of gin enthusiasts worldwide. By infusing an array of botanicals, fruits, herbs, spices, and even wines or vermouth, this expanded range of flavoured gins offers unique and diverse taste profiles. From fruity and floral to spicy and herbal, the flavoured gin category showcases the global distilling community’s commitment to creativity and innovation.
Distilleries around the globe are contributing their distinctive touches to the diverse landscape of flavoured gin. For instance, Brass Lion Distillery, under the expert guidance of Managing Director Jamie Koh, infuses Southeast Asian flavours into their creations, offering gins like Butterfly Pea and Pearl Jasmine. These gins are not mere beverages, but rich cultural narratives captured in a bottle. Similarly, Ben Leggett of Elemental Distillers harnesses local New Zealand ingredients, including organic pinot noir wine, to craft Roots Rosso Pinot Noir Gin, perfect for enhancing cocktails like the fortified Negroni. And, over in the lush landscapes of Yunnan, Fraser Kennedy from Shangri-La Youyun Distilling Company utilises extraordinary local strawberries to create The Rambler Gin’s Sunkissed Strawberry Gin.
The rising popularity of flavoured gins may also indicate a broader shift in consumer tastes, emphasising the demand for innovation and variety in the world of spirits. “Not only do they (flavoured gins) create more opportunities for innovative new cocktails, but they also cater to a variety of palates,” observes Koh. Harriet Messenger from Husk Distillery agrees on how flavoured gin provides an extra dimension to play with, which extends the creativity of the distiller and the bartender even further. “Like with all things there are good and bad examples of flavoured gin, but when it’s done well, it’s really exciting and a true expression of craftsmanship”, states the Marketing Manager.
Creating a well-balanced, flavoured gin requires a delicate blend of skill, creativity, and science. Distillers encounter various hurdles in their quest to craft the perfect gin, with challenges ranging from perfecting the botanical mix to maintaining the natural essence of fruits for lasting freshness and vitality. “Our challenge when creating our gins, is fine-tuning the amount of each botanical and mindfully incorporating the Southeast Asian flavours we love – many of which have rich and intense flavours which could easily throw off the balance of the gin – to achieve the precise flavour profile we desire,” explains Koh.
The journey of Ink Gin‘s Bitter Orange, a creation by Husk Distillery conceived with the Negroni cocktail in mind, showcases similar hurdles. Messenger reflects, “Incorporating bitter orange was a significant challenge due to its complex, multifaceted flavour that makes it a perfect match for cocktails like Negronis and Spritzes. Our struggle was to capture the essence and bitterness of the fruit while still ensuring it tastes beautiful.”
Preserving the fruit’s freshness and vibrancy is another complex aspect for The Rambler Gin. “This led us to our small batch production method, where we rest strawberries in the new-make spirit and gently press them to extract their juice. Similar to winemaking, we then undergo a series of settling and maturation processes to ensure the fruit’s character is preserved and the gin remains balanced,” Kennedy explains.
Beginning with a clear vision of the desired flavour and aroma is foundational. Achieving the perfect texture, balance, and lasting impression on the palate is crucial, Leggett adds, highlighting the importance of setting benchmarks for success.
In crafting flavoured gins, authenticity and the integrity of flavour are of utmost importance. A shining example of this commitment is Maison Ferrand’s Citadelle Rouge, which is made using 100% natural botanicals, while embodying the exquisite French distillation methods without relying on artificial sweeteners or additives. “Every ingredient, including the juniper berries grown beside our distillery in the Cognac region, attests to our dedication to authenticity and French heritage”, Maylis Berger, Senior Brand Manager of Maison Ferrand, proudly states.
Echoing the importance of natural ingredients, Kennedy champions the use of real fruits and traditional distilling techniques. He encourages enthusiasts to explore high-quality spirits that embody true craftsmanship and authenticity, “Don’t let a bad experience with these candy sweet, artificially flavoured, and coloured drinks ruin it for you! Look out for a locally produced flavoured gin, made with real fruits and just a touch of love.”
As we witness the flourishing diversity within the flavoured gin category, it’s clear that this segment of the spirit world offers something unique for every palate, celebrating the artistry and craftsmanship that define this exciting chapter in gin’s storied history. And Proof & Company continues to proudly collaborate with these distilleries, which consistently innovate, enchant, and signify a thrilling new chapter in the long and fascinating history of gin.
PROOF & COMPANY JOINS THE FARM TO BOTTLE MOVEMENT IN NEW PARTNERSHIP WITH HUSK DISTILLERS
AUSTRALIA, 28 MARCH – As advocates of extraordinary spirits, Proof & Company proudly expands its Australian portfolio through a strategic partnership with Husk Distillers, Australia’s very first cane juice rum distillery. Nestled in the lush Northern Rivers of New South Wales near the town of Tumbulgum, Husk epitomises the “farm to bottle” ethos, making Husk an ideal fit for Proof & Company’s mission to elevate local spirits.
As of 1st May, Proof & Company proudly assumes exclusive distributorship for Husk’s esteemed range of spirits, including their diverse and unique Australian rums and the iconic Ink Gin. Leveraging Proof & Company’s expansive network and brand-building capabilities, this partnership will capitalise on Husk’s unwavering commitment to excellence and innovation in craft spirit distillation.
“We’re thrilled to be partnering with Husk Distillers and cannot wait to bring their exciting portfolio to our markets across APAC. As someone who grew up in the Tweed Valley, mere steps away from the distillery, this place holds profound significance for me with fond memories of the region’s vibrant sugar cane production, it’s such a special place,” says Damian Kaehler, General Manager of Proof & Company Australasia.
“Paul and Mandy have built two amazing brands in Ink Gin and Husk Rum, both representing the very best of the local area and we can’t wait to cultivate their story in our markets. Their ethos tightly aligns with ours, with independent craft distilling and sustainability, from farm to bottle, the introduction of their portfolio into the ecoSPIRITS programme will further support this mission.”
“Starting life in a small shed at Husk Farm in 2012 it took more than 3 years before we were ready to offer our first bottles of Ink Gin for sale in June 2015. Later that year we released our first barrel of Husk rum. Since then, we’ve sold over a million bottles and now, after almost 9 years distributing our brands, we are thrilled to be partnering with Proof & Company to share our story and our liquid, enriching consumer experiences and elevating social occasions across the country. We are very impressed with the Proof & Company team and business model, and we share a passion and belief that together we can make great things happen.”
At the core of Husk Distillers’ narrative lies the pursuit for authenticity and distinction, driven by founder Paul Messenger’s transformative Caribbean expedition in 2009. Amidst the lush landscapes, the bars and distilleries of Martinique, Messenger encountered rhum agricole – a revelation that would inspire a new style of Australian rum. The raw, terroir-driven ethos of fresh cane juice rum has driven Husk on a pioneering journey in Australian rum production that continues to this day. Embracing the essence of their Northern Rivers volcanic terroir, Husk introduced a groundbreaking approach, crafting rum from freshly pressed cane juice grown on their own farm. This commitment to place, quality and authenticity is ultimately reflected in the Australian Cultivated Rum (ACR) mark, a geographic rules-based accreditation pioneered by Husk to protect and promote pure, single-estate Australian cane juice rums in a manner similar to the European system of Geographic Indicators.
In a parallel pursuit of innovation and a spirit of rebellion, Messenger’s exploration of exotic botanicals led to a serendipitous encounter with a curious flower. What followed was three years of experiments in a farm shed that culminated in the launch of the world’s first butterfly pea infused gin winning the 2016 Australian Drinks Industry Award for Best Innovation in Spirits and inspiring a colour revolution in the gin category.
Now, as Husk Distillers joins forces with Proof & Company, a new chapter unfolds in both brands’ narrative. Together, they aspire to elevate the Australian spirits landscape, sharing Husk’s exceptional portfolio of farm-to-bottle spirits with enthusiasts across the Asia Pacific region. With Husk, Proof & Company is poised to enrich consumer experiences and cultivate a deeper appreciation for Australia’s extraordinary spirits.
ABOUT HUSK DISTILLERS
Husk Distillers is renowned as Australia’s first and foremost farm-to-bottle rum distillery and has become the country’s largest rum exporter. For over 12 years, Husk has led the charge in pioneering a distinctive style of Australian rum. Situated amidst the stunning 150-acre Messenger-Perkins family farm in the historic Tweed Valley of Northern New South Wales, Husk Farm serves as the perfect backdrop for the creation of this new style of Australian rum.
Utilising freshly harvested sugar cane grown and milled on-site, Husk Rum embodies sustainability and strives to encapsulate the unique terroir of the region within each bottle. Every year, the elements of geology, soil, water and climate culminate in a seasonal harvest of single estate sugar cane to yield a diverse selection of Australian sipping and mixing rums that are guaranteed to challenge your perception of rum.
In addition to their acclaimed rum offerings, Husk Distillers also produce the multi-award-winning Ink Gin. Ink Gin seeks to capture the essence of nature in every bottle, reflecting Husk’s commitment to excellence and innovation.
For more information, please visit Husk Distillers.