PROOF & COMPANY AND MARRIOTT INTERNATIONAL FORGE STRATEGIC SPIRITS PARTNERSHIP IN CHINA
CHINA, 17 JULY – Proof & Company, one of Asia Pacific’s leading independent spirits companies, announces a partnership with Marriott International, as their “Strategic Spirits Partner”. The partnership will place Proof & Company as a major player in the premium spirits offering at select hotels across the mainland and SARs. With a strong emphasis on ecoSPIRITS – the low carbon, low waste distribution technology for premium spirits pioneered by Proof & Company – the partnership will also raise sustainability efforts in the Marriott International hotels across the region.
Michael Malik, Chief Operations Officer, Greater China
“We are very pleased to start this meaningful partnership with Proof & Company. Based on Marriott Bonvoy’s extensive F&B portfolio, the partnership underscores our commitment to continuously refining each detail of our offerings. It also enables us to introduce more ways to reduce our carbon footprint, which is a testimony of our long-standing ambition to practice sustainability in every aspect.”
Kickstarting the partnership, Proof and Company CEO Paul Broadbent delivered a key speech at the 2023 Marriott International Greater China Food and Beverage Conference in Sanya on Hainan Island in mid-April. As well as supplying the range for the hotel group’s new spirits programme, Proof & Company will also provide consultancy on drinks concepts and experiences, spirits education and training via Proof Creative, their award-winning team of drinks evangelists.
“We’re thrilled to be partnering with this iconic hotel chain across different cities in China,” said Paul Broadbent, CEO of Proof & Company, “not only because it allows us to harness our extensive logistics and supply network to support their spirits offering, but also because it engages our award-winning ‘Proof Creative’ team with their hotels to elevate the beverage experience. We can’t wait to get started and are particularly excited to be embedding the ecoSPIRITS technology into such a large platform, helping to reduce waste and carbon emissions, something we are all striving to achieve in today’s world.”
The new partnership marks a major strategic expansion in Proof and Company’s hospitality spirits distribution in the Greater China market and officially began at the start of this month.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,500 properties under 31 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program.
For more information, please visit Marriott.
SPIRITED PICKS: MOST NOTABLE BARS IN HONG KONG
HONG KONG, 12 JULY – Get ready to immerse yourself in the electrifying atmosphere of Hong Kong’s bar and restaurant scene as it takes centre stage for the highly anticipated Asia 50 Best Bars 2023. This dynamic city is buzzing with innovative and sustainability-driven initiatives, shaping the future of fine drinking.
With new and exciting establishments emerging, challenging the status quo, Hong Kong’s bar landscape is constantly evolving. These venues share a common vision of sustainability, celebrating the art of craft spirits and embracing the second golden era of exquisite libations. From sustainable collaborations with ecoSPIRITS™ to the resurgence of fine drinking, Hong Kong has established itself as a global hub for cutting-edge concepts and unrivalled craft spirits.
Join us on a journey to explore these trailblazing bars that have shaped Hong Kong’s bar culture. From collaborations with ecoSPIRITS™, which champion sustainable cocktails, to uncovering hidden gems, we invite you to experience the forefront of the city’s dynamic bar scene.
ARGO
ARGO, Four Seasons Hotel Hong Kong
Prepare to embark on a groundbreaking drinking experience at Argo, a visionary project by Proof Creative. Drawing inspiration from the legendary Argo ship that carried Jason and the Argonauts on their quest for the Golden Fleece, Argo stands proudly as one of the Top 3 bars in Asia’s 50 Best Bars, offering a glimpse into the future of mixology.
At Argo, the focus lies in the evolution of cocktails, especially when key components become scarce or depleted, such as cacao or coffee. One sip of their signature Argo Martini will transport you into a world of extraordinary flavours. Crafted with Never Never Gin and seasonal hydrosols, which are artisanal flavoured distilled water-based solutions created in-house using a rotary evaporator, this Martini is a true masterpiece. What sets it apart is not just the unique blend of ingredients, but also the innovative technique used to prepare it. Instead of the traditional shaking or stirring, the Argo Martini is expertly layered, adding another layer of creativity and sophistication to your drinking experience.
Four Seasons Hong Kong
8 Finance St, Central, Hong Kong
Monday – Thursday, 5pm – 12am
Friday – Saturday, 5pm – 2am
DARKSIDE
DarkSide, Rosewood Hong Kong
Be captivated by the allure of DarkSide, a cocktail parlour that beckons with its rare and aged spirits, vintage cigars, and timeless cocktails, all accompanied by the sultry melodies of live jazz. Renowned as the “Best Bar of the Year” in 2021, DarkSide boasts an extensive library of exquisite rum, whisky, and calvados, transporting you to the golden age of spirits. Delve into their remarkable selection of dark spirits, which harks back to the early 19th century and includes an exclusive blend of cognac meticulously crafted by the award-winning bar team.
Continuing its commitment to sustainability and innovation, DarkSide has renewed its partnership with ecoSPIRITS™ for the second consecutive year. The remarkable menu, ecoCOCKTAILS II, showcasing a range of extraordinary spirits such as Plantation Rum, paired with locally sourced ingredients and recycled materials. Sip on the bar’s signature creation, the ecoFFEE, a tantalizing twist on the classic espresso martini. This delightful concoction features Widges Gin, infused with reused coffee grounds, accompanied by the essence of leftover oranges and banana skins, for that harmonious blend of flavours that will awaken all senses.
Rosewood Hong Kong Victoria Dockside
18 Salisbury Road, Tsim Sha Tsui, Hong Kong
Sunday – Thursday, 5pm-12pm
Friday – Saturday, 5pm-1am
PENICILLIN
Penicillin
Inspired by the farm-to-bar movement taking the culinary world by storm, Penicillin pioneered the sustainability movement in the bar industry in Hong Kong. Right from the get-go, the interior boasts sustainable décor, such as table tops made from felled trees and repurposed lighting.
Not only do they focus on locally sourced or upcycled ingredients, Penicillin takes it a step further in experimentation, fermentation, and innovation to cultivate a no-waste menu that brings creativity to their cocktails. Through their collaboration with ecoSPIRITS™, Penicillin has eliminated single-use glass bottles and significantly reduced their carbon footprint. And their efforts don’t stop there. They’ve also launched the “One Penicillin, One Tree” initiative in partnership with the Green Steps Group. For every 4.5L ecoTOTE purchased, a tree is planted in the Kalimantan rainforest of Borneo, contributing to reforestation efforts and the preservation of this endangered ecosystem.
Take a look at their latest menu, “Black Summer”, which comprises of cleverly-named cocktails, each made from vastly different, carbon-positive ingredients, with a story to tell.
L/G Amber Lodge
23 Hollywood Road, Central, Hong Kong
Monday to Saturday, 5pm – 2am
Sunday, 5pm – 12am
THE DAILY TOT
The Daily TOT
The Daily TOT is a rum lover’s paradise, a true haven for enthusiasts seeking an unparalleled experience. This exceptional bar pays homage to centuries-old naval traditions, offering a meticulously curated collection of rums sourced from every corner of the globe. Prepare to embark on a journey through the diverse regions of the Caribbean, Central America, South America, and Asia, where you’ll discover a remarkable array of rare blended rums and aged treasures that have been thoughtfully selected to ignite your senses.
One libation that simply cannot be missed is the PB&G, a delightful creation that combines the sous-vide infusion of Plantation Rum Pineapple Stiggins’ with the aromatic essence of basil, the silky texture of velvety egg whites, a hint of Petite Verveine, the invigorating zest of yuzu cordial, and the vibrant burst of fresh guava juice. Additionally, The Daily TOT proudly presents a distinguished selection of rare Plantation Rum blends, including our personal favourite, the esteemed Plantation Rum Single Cask Barbados 2011, for those seeking the pinnacle of sophistication.
58 Hollywood Road, Central, Hong Kong
G/F, Shop E Felicity Building
Monday – Wednesday, 4 pm to 12 am
Thursday – Saturday, 5 pm to 1 am
Sunday, 4 pm to 11 pm
THE PONTIAC
The Pontiac
Get ready to rock and roll at The Pontiac, a dive bar with a rebellious spirit and an all-female-led team. This one-of-a-kind establishment welcomes everyone with open arms, creating a community where judgments are left at the door. Step into The Pontiac and experience a chaotic vibe reminiscent of the legendary Coyote Ugly, setting it apart from the rest of Hong Kong’s bar scene.
While The Pontiac boasts a laidback ambiance, their dedication to a greener future is truly commendable. As proud partners of ecoSPIRITS™, this emerging bar takes a sustainable twist to classic cocktails. The talented team concocts drinks with quirky and daring names, all within an edgy and unapologetic setting. Picture them jamming to the energetic tunes of Bon Jovi, perched on the bar counter. And what better way to elevate your dance moves and indulge in the night than with a sip of their sensational Shells and Cigarettes cocktail? This ingenious creation puts a unique ecoSPIRITS™ spin on the beloved Long Island Iced Tea.
Don’t miss the opportunity to embrace the rebellious spirit of The Pontiac—an exhilarating sanctuary where the love for rock music, exceptional spirits, and unforgettable nights intertwine.
13 Old Bailey Street, Hong Kong
Wednesday – Saturday, 4pm – 12am
Sunday – Tuesday, 4pm– 11pm
COA HONG KONG
COA Hong Kong
Indulge in the vibrant atmosphere of COA (co-ah), a Mexican-inspired bar that pays homage to the traditional tool used for harvesting agave. As you step into this inviting and friendly establishment, prepare to be greeted with exceptional hospitality and a warm ambience.
Elevating the bar scene in Hong Kong, COA holds the esteemed title of being ranked #1 in Asia’s 50 Best Bars for two consecutive years. This prestigious recognition is a testament to their dedication and passion for crafting extraordinary experiences. What sets COA apart is their commitment to innovation and seasonality. Every week, their talented team hand-picks seasonal ingredients to create a new and exciting cocktail, ensuring a dynamic and ever-evolving menu. Collaborating with renowned spirits like La Travesia, COA presents an extensive array of cocktails that will tantalize your taste buds.
Explore their carefully curated cocktail list, featuring 100% agave tequila and traditional mezcals, inspired by the rich and vibrant flavours of Mexico.
Shop A, LG/F Wah Shin House
6-10 Shin Hing Street, Central, Hong Kong
Tuesday – Sunday, 6pm – 12am
THE WISE KING
The Wise King
The Wise King has secured its place as a beloved establishment in Hong Kong, renowned for its unique and distinctive character. Embracing a distinct Iberian influence, the bar pays homage to Alfonso X of Castile, a revered 13th-century Spanish monarch who played a significant role in shaping the country’s culinary tradition of tapas. Legend has it that King Alfonso X declared that no alcoholic beverage should be served without food, a decree that continues to influence Spanish gastronomy.
Drawing inspiration from the king himself, Founder and N.I.P Gin Brand Ambassador Sandeep Kumar has crafted an extraordinary experience. Here, the focus is on indulging the senses of sight, taste, and sound, creating a captivating journey through flavours and ambience.
25 Staunton Street, Basement,
Tsung Wing Lane, Soho Central
Monday – Thursday, 6pm-12am
Friday -Saturday, 6pm-2am
TERRIBLE BABY
Terrible Baby
Nestled on the 4th floor of Eaton Hong Kong in Jordan, Terrible Baby invites you to embark on an extraordinary drinking experience. With a name inspired by the French phrase ‘L’Enfant Terrible,’ this exceptional cocktail bar is a rare gem outside Hong Kong’s main vibrant drinking scene.
Drawing inspiration from the Dadaist art movement, this distinctive establishment is a hub for young, passionate, and fearless creatives. Step inside to discover a retro-chic and vintage interior lounge, while the outdoor terrace treats you to a lush and stylish setting, complete with breathtaking views of Jordan’s iconic buildings. Notably, Terrible Baby has received esteemed recognition, earning the title of Hong Kong’s Best Rooftop Bar by the Financial Times and the prestigious Gold award for Best Terrace Bar at the Hong Kong Best Spirits Awards 2022.
At the core of Terrible Baby’s allure is its dedication to music, offering an eclectic lineup of live sets featuring both local and international artists. As you indulge in their meticulously crafted cocktails, let the enchanting melodies surround you, creating an extraordinary atmosphere that exemplifies Terrible Baby’s essence.
4/F, Eaton HK, 380 Nathan Road
Kowloon, Hong Kong
Sunday – Thursday, 2pm-12am
Friday & Saturday, 2pm-2am
FROM BEHIND THE BAR: HANDLING THE HEAT WITH SPICY COCKTAILS
ASIA PACIFIC, 3 JULY – Spicy cocktails have gained popularity over the years, thanks to their delightful combination of warming spice and complex flavours. Among the pioneers, the Spicy Margarita sparked this trend, but classics like the Bloody Mary and Red Snapper set the foundation for these fiery concoctions.
Understanding the ascent of spicy cocktails begins with the creation of the Bloody Mary in 1934. A renowned bartender named Fernand Petiot perfected the recipe for a vodka and tomato juice cocktail, initially named Bloody Mary at The St. Regis New York’s King Cole Bar. Later, it was renamed the Red Snapper to cater to the refined clientele. Despite the change, the Bloody Mary remains a timeless favourite for over 80 years.
Today, each St. Regis hotel and resort offers its own unique twist on the drink. At The St. Regis Bangkok, The Siam Mary boasts signature Thai flavours—spicy, zesty, sweet, and salty. Meanwhile, The Island Mary at The St. Regis Maldives Vommuli Resort elevates the experience with kala namak salt, a seasoning popular in South Asian cuisine, served in a nautilus seashell for a touch of beachy ambience.
The Siam Mary
The Island Mary
However, it’s the Spicy Margarita has emerged as the driving force behind this trend, propelling the category to new heights in recent years. Its immense popularity stems from the perfect fusion of classic margarita flavours with the fiery kick of jalapeños. This refreshing and spicy cocktail has captivated the taste buds of enthusiasts far and wide. The versatility of the spicy margarita further contributes to its widespread acclaim. With a plethora of spicy ingredients to choose from, bartenders can explore endless possibilities of flavour combinations. At 28 HongKong Street, the team embraces creative freedom and experimentation. Their Guava Spicy Margarita, featuring the bold fusion of Reaper Pepper and agave, exemplifies the exciting possibilities that arise from flavour exploration.
As people’s palates become more adventurous, there is a growing demand for spicier options in both food and drinks. This cultural shift towards appreciating spice has led to an expansion in the realm of spicy spirits, with brands exploring diverse ingredients and spices to enhance their offerings. Peddlers Rare Eastern Gin, Terai Gin, and St. George Green Chile Vodka are notable examples of this trend. These spirits can be incorporated into classic cocktails like margaritas and martinis, offering a contemporary twist on traditional favourites.
To elevate the heat and complexity of cocktails, there are various techniques beyond using spicy spirits alone. Infusing spirits with hot peppers such as jalapeños, habaneros, or even ghost peppers, or creating spicy syrups by combining hot peppers with water, sugar, or vinegar, provide simple yet effective methods to enhance a cocktail’s flavour profile. Bartenders can easily experiment and craft unique, innovative drinks that cater to customers’ evolving tastes.
Additionally, incorporating bitters like Scrappy’s Firewater Tincture adds a spicy kick without overpowering other flavours, making them a versatile addition to a wide range of spirits and mixers. Super Loco in Singapore showcases this with their Fiery Paloma, a captivating cocktail featuring grapefruit, lime, tequila, and the fiery touch of firewater bitters, offering an enticing option for those seeking a spicy cocktail experience.
Spicy Paloma with La Travesia
Guava Spicy Margarita
Spicy cocktails have evolved from a mere trend into a permanent fixture in the world of mixology. From the timeless Bloody Mary to the inventive Spicy Margarita and beyond, the possibilities are limitless. So why not add some spice to your drinking repertoire and embark on a flavorful journey of spicy cocktail exploration?
PROOF & COMPANY WARMLY WELCOMES THE EVERLEIGH BOTTLING CO.
AUSTRALIA, 1 JUNE– As Proof & Company continues to expand our portfolio of extraordinary spirit brands to service the Australian market, we proudly announce our partnership with The Everleigh Bottling Co. This new collaboration brings together two independent, passionate, and creative businesses in a perfect pairing.
Everleigh Bottling Co. Martini Bottled Cocktail
The Everleigh Bottling Co. is part of the Made in the Shade group that unites a number of Melbourne-based venues and brands, owned and operated by Michael and Zara Madrusan. The duo are long-standing members of the hospitality industry who have significantly elevated the service and drinking experience in Australia, with establishments like The Everleigh, Bar Margaux, Heartbreaker, Connie’s Pizza, Everleigh Bottling Co., and Navy Strength Ice Co.
“We are excited about our new partnership with Proof & Company. It was very important for us to work with a partner who has a deep connection with the drinks and hospitality industry. We have long admired the work they have done with luxury brands and look forward to this new partnership coming to life,” says Michael and Zara Madrusan.
Michael and Zara Madrusan, Founders of Made In Shade
Damian Kaehler, General Manager of Proof & Company Australia, warmly welcomes The Everleigh Bottling Co. into our portfolio of premium products, including Plantation Rum, Never Never Distilling Co., Sullivans Cove Whisky, Mancino Vermouth, Arquitecto Tequila, and Widges Gin.
“We are honoured to partner with The Everleigh Bottling Co. and warmly welcome them into our portfolio for distribution. Michael and Zara are passionate individuals who have significantly impacted our industry. They have successfully curated an extraordinary suite of brands that brings the bar to your home. Their story has deep synergies with Proof and Company; we’re of the same DNA and look forward to what’s to come from this partnership.”
Classic Cocktails Range
Sparkling Cocktails Range
Drawing inspiration from their renowned cocktail bar, The Everleigh, each cocktail crafted by The Everleigh Bottling Co. undergoes meticulous hand-crafting and bottling with the same spirits and attention to detail that has earned the venue its global reputation. The premium products embody the old-world elegance of classic cocktail culture, seamlessly transitioning from bar to bottle. Ideal for bars, hospitality venues, and bottle shops, these offerings enhance any setting. Proof & Company and The Everleigh Bottling Co. strive to provide well-constructed cocktails for all occasions, including at-home enjoyment in both on-premise and off-premise settings.
From June 1st, 2023, Proof & Company offers an exquisite selection of Classic Cocktails, including Martini, Manhattan, Negroni, and Old Fashioned, along with the light and lively Sparkling Cocktails featuring Americano, Fruit Cup, French 75, Palomita, Guava Margarita, and Bellini. Additionally, a Non-alcoholic range comprising Bellini, Guava Margarita, and the soon-to-be-released Non-alcoholic Venetian Spritz will be available. For more information and to order, please reach out to your local Proof & Company representative.
ABOUT THE EVERLEIGH BOTTLING CO.
Founded by hospitality stalwarts Michael and Zara Madrusan, The Everleigh Bottling Co. is part of Melbourne’s Made in the Shade group which includes The Everleigh, Heartbreaker, Bar Margaux, Connie’s Italian Diner and Navy Strength Ice Co.
Setting the bar for fine drinking in Australia since 2011 and pioneering bottled cocktails since 2015, The Everleigh Bottling Co. can be found in major and independent retailers, boutique and five-star hotels, arts venues, airport lounges, on tap at large-scale arenas and in the home bars of the most discerning drinkers across the country. Inheriting their name, recipes and ethos from the internationally-renowned cocktail bar, The Everleigh in Melbourne, every cocktail is hand-made and bottled with the same spirits and distinctive attention to detail which settled her a reputation as one of the best bars in the world.
For more information, please visit The Everleigh Bottling Co.
CANEROCK JAMAICAN SPICED RUM MADE WAVES IN AUSTRALIA
AUSTRALIA, 7 JUNE – Maison Ferrand, one of the world’s premier boutique producers of fine spirits, has come together with Proof & Company, an acclaimed distributor in Asia Pacific, to launch their latest creation in Australia: Canerock Jamaican Spiced Rum. The introduction to Canerock was a series of engaging activities, highlighting the brand’s heritage, unique spice profile, and commitment to environmental conservation.
Canerock Jamaican Spiced Rum
The festivities commenced with an exciting cocktail competition held on Friday, May 26th. Participating bars were challenged to craft original Canerock drinks, drawing inspiration from the brand’s rich history. A panel of esteemed judges from Proof & Company meticulously evaluated each creation, ensuring that the cocktails aligned with Canerock’s essence of savouring life and taking it slow. The judging panel, embodying the spirit of unity akin to the Caribbean islands, travelled through the city and connected the competing bars in a memorable journey.
After careful consideration, Callum McKay from Bar Brutus emerged as the winner of the Canerock Cocktail Competition with his sensational creation, “Turtle-y Tiki.” This winning drink combines the bold palate of Canerock Jamaican Spiced Rum with the refreshing notes of Aperol, puréed mango, puréed yuzu, lime, and a pinch of salt. The cocktail is garnished with a seriously busy mint sprig, adding a visually striking element to the presentation. In addition, Mitchell Blanch Cobbler West End secured the runner-up position with his delightful creation, “Coco Bongo.” This cocktail artfully blends Canerock Jamaican Spiced Rum, wattleseed-infused Mr Black, coconut Xucca, and charred orange oleo, delivering a harmonious fusion of flavours.
The week-long celebration culminated in the grand official launch event held at Jungle Bar in Brisbane. This exclusive gathering saw an impressive number of cocktails, served to delight the senses of over 60 esteemed guests. As a special tribute to World Turtle Day, Proof & Company pledged to donate one dollar to the Sea Turtle Foundation of Australia for every bottle of Canerock Jamaican Spiced Rum sold. The collective effort and support resulted in a meaningful donation of $6,000, a testament to the commitment of Proof & Company in contributing to the well-being of these flippered friends.
“I am delighted to announce the introduction of Canerock to the Australian Market,” states Pia Lehman, Senior Brand Manager (ANZ). “With its rich character, inspired by the lush landscapes of Jamaica, Canerock is a perfect match for Australia’s zest for life and love for diverse rum spirits. As a brand, we are excited to join Australia’s extraordinary rum culture and bring a slice of Jamaica’s sunshine to your glasses. Here’s to creating #slowandsteady moments that celebrate the vibrant spirit of Canerock.”
Canerock Launch Activity in Brisbane, Australia
Winning drink by Bar Brutus’ Callum McKay, Turtle-y Tiki
Canerock is, at its core, an ode to its birthplace: Jamaica. Crafted using traditional methods and harnessing the expertise of the two famous distilleries of the island – Long Pond and Clarendon, both well-known for their immense knowledge in Jamaican rums that have been passed on for generations, Canerock Jamaican Spiced Rum find the perfect equilibrium between subtlety and potency. It is a blend of rums distilled in both pot and column stills, incorporating high-ester rums that have been aged between five to ten years.
Canerock’s distinct character is derived from three essential elements: its legacy of savoir-faire, superior ingredients, and patience. These values have inspired its turtle icon: a symbol of resilience and unhurried progress. In accordance, Canerock aims to encourage the art of slowing down and savouring every moment. Each element of the experience has been carefully constructed, from the beech wood bottle adorned with a turtle carving, to the natural cork stopper, to the sublime liquid.
After three long years of experiments and more than 90 tests, the optimal ingredients for emphasizing the unique personality of the rum were identified: vanilla beans from Madagascar, fresh coconuts from the Caribbean, and a pinch of Jamaican ginger. Every aromatic is steeped separately to make sure it produces its finest aromas, before being combined with the rum. As opposed to other synthetically flavoured rums, Canerock uses only carefully selected natural spices, individually infused to make sure that the full spectrum of its scent is extracted before blending.
“We are ecstatic to launch Canerock with Proof & Company in the Asia-Pacific region! After spending three years researching the ideal combination of ingredients, this spiced rum was created to honour the terroir of Jamaica. It contains a blend of aged rums from Long Pond and Clarendon, finished in ex-Pedro Ximénez sherry casks.
We were committed to utilizing only natural spices instead of synthetic flavours (which are frequently used in most spiced rums nowadays). We chose ingredients like the rare and highly valued vanilla, Caribbean-grown coconut for a hint of richness and texture, and Jamaican wild ginger from Wait-a-Bit village. The result is Canerock – a balanced, flavourful spirit, perfect for spicing up your rum game this year,” Maylis Berger, Asia-Pacific Senior Brand Manager, Maison Ferrand shares.
Now available in Australia and New Zealand and coming soon to Singapore this year. For more information on Canerock and the ordering process, please contact your respective sales representative to get that taste of adventure.
ABOUT MAISON FERRAND
Maison Ferrand is the result of the encounter in 1989 between Alexandre Gabriel and one of the oldest winegrowing families in the Cognac region. Alexandre Gabriel’s intention was to breathe new life into Maison Ferrand and make it the world’s best cognac. He wanted to maintain age-old, craft-based production methods which were worlds apart from mass production techniques and sought to bring back to market the true expression of Grande Champagne’s – known as Cognac’s finest region – great terroir.
Alexandre Gabriel then continued with a mission to preserve age-old, craft production methods that capture the true expression of the spirit, and a commitment to revisit the classics while advancing innovation. Today, consumers around the globe appreciate the company’s fine spirits brands, which are distributed in more than 89 countries in some of the world’s most prestigious outlets.
For more information, please visit Maison Ferrand and Canerock Jamaican Spiced Rum.
PROUD TO WELCOME NEW INVESTOR, BLUEBELL GROUP
ASIA PACIFIC, 3 MAY – Proof & Company is excited to announce its partnership with Bluebell Group, Asia’s premier omnichannel brand distributor and operator with over 150 luxury brands including Moschino, Manolo Blahnik, Bvlgari Fragrance and more.
The inherent synergies between Bluebell Group and Proof & Company create new opportunities for both companies to strengthen market positioning and further expansion across Asia. Bluebell Group’s stake will allow it to expand its offering in the spirits category with access to our diverse portfolio of products, educators and disruptive approach to beverage distribution. We will gain access to Bluebell’s broad customer base, wide distribution footprint and operational know-how across ten Asian markets.
Ashley Micklewright
“Sharing similar values as brand curators focused on delivering luxurious products and experiences to Asian consumers, we are thrilled to be an investor in Proof & Company. This partnership will allow us to offer our customers a wider range of premium spirits and hospitality, while also opening our extensive network of customers and retail expertise across Asia to Proof & Company.”
As a pioneer in the industry, our commitment to sustainability aligns perfectly with Bluebell Group’s vision for the future, showcasing their shared dedication to positive change and the highest standards of quality and service. With a combined focus on excellence, innovation, and customer satisfaction, both companies are well-positioned to make a lasting impact in the spirits industry. Through this collaboration, we look forward to continuing its legacy of working with extraordinary brands, delivering unparalleled experiences, and further expanding its presence throughout the Asia Pacific and beyond.
Paul Broadbent
“We couldn’t be more excited about the new partnership with Bluebell Group. They bring a wealth of experience and talent in the Asia market for luxury goods and their company culture and aspirations are aligned with ours. For a long time we have admired what they do in the region and now we get to strategically collaborate and grow together.”
ABOUT BLUEBELL GROUP
Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia. The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail. The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco. A family-owned group, Bluebell Group today has over 3,800 staff, 650 points-of-sale, and US$2b in turnover.
For more information, please visit Bluebell Group.
FROM BEHIND THE BAR: THE IMPORTANCE OF TERROIR IN RUM
ASIA PACIFIC, 12 APRIL – Rum is a versatile and flavorful spirit that has become a staple ingredient in cocktails across the globe. While it is beloved for its distinct taste, one often overlooked element that sets one rum apart from another is terroir. This concept, which is gaining traction in the world of spirits, emphasises the importance of environmental and cultural factors in shaping a rum’s flavour profile.
Explore the world of rum and terroir with us as we learn about the impact of climate, soil, and cultural practices on the unique taste and character of each rum. From the Caribbean to the Pacific and beyond, this concept of rum and terroir promises to reveal the fascinating complexities and nuances of this beloved spirit.
Plantation Rum Isle of Fiji
Terroir And Its Impact On Rum
Terroir refers to the environmental factors that impact the growth and development of plants that make spirits, resulting in a unique flavour and aroma profile. In the case of rum, terroir plays a significant role in shaping the final product. Whether it is wheat, sugarcane, agave, or grapes, at its core, all spirits are agricultural products that start with their plants.
Various environmental factors impact the growth and development of sugarcane used in rum production, such as soil type, microclimate, and native yeast strains. Sugarcane grown in tropical and subtropical areas with high humidity grows faster, undergoes photosynthesis, and produces more sugar. In contrast, drier climates can concentrate flavours into specific parts of the plant, resulting in less yield but more concentrated flavours. For example, sugarcane in Fiji is well known to be high quality and easy to grow thanks to the fertile volcanic soil, while Barbados is the only coral island still producing sugar cane thanks to a perfect combination of sunshine, gentle trade winds and cooling rains.
These diverse terroirs lead to distinct styles of rum. Martinique’s Agricole rum showcases the region’s unique terroir with its grassy and vegetal notes, while Jamaican rum’s robust character reflects the island’s culture and fermentation techniques. Each native yeast strain evolves, adding to the complexities and nuances of when, where, and how a spirit is produced.
The West Indies Rum Distillery Ltd, Barbados
Long Pond Distillery, Jamaica
Factors Coupled With Terroir
While Mother Nature plays a significant role in terroir, human activity such as farming, cultivating, and production methods (fermentation, distillation, ageing) also contribute to it. For instance, a farmer’s decision on what to plant near the crops can directly affect the soil microbiome and impact the overall character of the spirit. Furthermore, each process step, from harvesting to fermentation, can introduce variations and contribute to the unique qualities of the final product.
Expanding on Jamaican rums, we see how culture influences fermentation techniques, resulting in longer fermentation times and a heavier body to the final rum. The result is an emphasis on full-bodied, strong with funky notes of tropical fruits, wood, rubber, spices sweet caramel and molasses rum that reflect the relaxed lifestyle of the island. Unaged rums are a great way to experience the true essence of terroir, but even ageing can contribute to it. Careful consideration of the type and treatment of wood in the barrel by distillers can enhance or mask the flavour compounds in the final spirit.
Why Bartenders Should Care About Terroir In Rum
Whether served neat or in a cocktail, terroir adds depth and complexity to the drinking experience. Bartenders are cluing into this, drawing out certain characteristics in different rums to highlight and compliment other ingredients. For example, rums from Puerto Rico tend to be drier due to the island’s hot climate and a requirement of one year of ageing brings out vanilla and oak notes in the spirit, making it the perfect base for the rich and spice-heavy Coquito cocktail. Rum from the Philippines can lend itself well to fruit-forward cocktails, due to the hot and tropical climate, showcasing the rum’s fresh, bright flavours.
As consumers seek more elevated drinking experiences, educating them about the terroir of the rum being served can increase their appreciation for the nuances and complexities of the spirit. By learning about the rum’s terroir, customers can gain a better understanding of the origins of the flavours and aromas in their glass and develop a deeper appreciation for the craftsmanship and artistry involved in producing premium rums.
Plantation Rum, Barbados
The Terroirs Of Plantation Rum
Plantation Rum has made a name for itself in the world of rum by placing a strong emphasis on terroir and its impact on the taste and quality of its rums. The brand has produced a range of exceptional rums by prioritising terroir and experimentation. One of their standout offerings is the Vintage Collection, which includes the Plantation Venezuela 2010, a rum that showcases the distinctive flavours of Venezuelan rum-making. Distilled uniquely in 2010, it boasts a flavour profile that includes notes of hazelnut and oak-nut, highlighting the country’s terroir beautifully.
Furthermore, Plantation Rum has made significant progress in forging partnerships and sampling tastes from all over the world. Recently, they have worked alongside the West Indies Rum Distillery team in Barbados to reconstruct a long-unused 19th-century pot still and have even gone so far as to attempt to use sea water in a fermentation batch to test how the yeast will interact.
Maylis Berger, Senior Brand Manager (APAC) of Maison Ferrand
“Rum is the most diverse spirit in the world. Plantation Rum‘s mission is to showcase the great Terroirs of rum. We invite each one of you to discover the flavours of the different Terroirs of rum through fascinating expressions, each of them defines by unique savoir-faire and a double-ageing technique.
We continuously study the techniques of rum making, which we find fascinating. The beauty and uniqueness of rum remain in the diversity of cultures and production techniques. This is a precious heritage that should never be undermined by any self-interest. Some islands or rum producers won’t make rum the same way, the rum will be influenced by their heritage and practices. This must be respected and understood because it is the very essence of rum, and what makes it so special.”
As the rum industry embraces the significance of terroir, Plantation Rum has raised the bar by prioritising terroir in their production process. This has yielded an array of imaginative and high-grade rums with distinctive flavours native to their region. With the spotlight on terroir, consumers will certainly admire the finesse and proficiency used to produce such remarkable beverages. There is no better way to traverse the world in a glass and savour the genuine taste of place.
FROM BEHIND THE BAR: THE MARTINI RESURGENCE
ASIA PACIFIC, 21 MARCH – The martini is more than just a cocktail; it’s a symbol of an era of sophistication and elegance that still captivates us today. As the world of mixology continues to evolve, this classic cocktail is making a big comeback. With the rise of home bartending and a renewed appreciation for classic cocktails, the martini is experiencing a renaissance in popularity. Its enduring sophistication has captured the attention of a new generation of cocktail enthusiasts, sparking a renewed interest in this timeless libation.
What’s driving this resurgence of the martini? According to Bobby Carey, Proof Creative’s Senior Bar Consultant, the rediscovered appreciation of the martini is partly due to the practical economic motivations of customers. With the rising cost of goods and living expenses, people are looking for more value for their dollar, and spirit-forward cocktails like the martini provide just that.
“Quality over quantity is key as individuals will look to maximise their nights out and have the best and most impactful experience.”
However, it’s not just economic motivations that are fueling the martini’s revival. Lockdowns and social distancing measures have inspired people to get creative with their at-home entertainment, leading to a deeper appreciation for cocktail culture and a growing demand for craft and artisanal spirits. Consumers are taking the time to learn about the basics of cocktails, tasting flavours, and understanding the backgrounds of spirits. This has not only deepened their knowledge of cocktail culture, but has also further fuelled the increasing use of craft and artisanal gins, vermouths, and bitters in drinking establishments.
“This has created a whole new group of people who have a deep appreciation for classic drinks. These more informed consumers also place a high value on the quality of ingredients and the sourcing of spirits, leading them to seek better drinks at bars,” Maison Ferrand’s Senior Brand Manager, Maylis Berger says.
The Argo Martini
Dark Series Oyster Shell Gin Martini
Bartenders and bar owners are catering to this renewed interest by creating innovative variations of the classic drink. For instance, the ARGO Bar at Four Seasons Hong Kong collaborated with Never Never Distilling Co. to produce a unique and delicious gin that includes 3 types of Chinese tea, matured in ex-Chardonnay barrels, and seasoned with Mancino Secco Vermouth under vacuum, for the driest Argo Martini. Similarly, Teresa Bar offers a modern Kaweka Martini made with foraged ingredients in New Zealand, Tarata and Horopito mixed with Mancino Vermouth Secco, perfect for guests looking for something extra special.
And the innovation does not stop there. Brand owners are also exploring various gin varieties to create stunning Martini variations. Never Never Distilling Co., for instance, has created an Oyster Shell Gin that makes for an exquisite Martini with its wax flower and salinity flavour profile. Peddlers Gin, on the other hand, infuses its gin with ingredients commonly used in Chinese medicines and cuisines, such as Buddha’s hand, Sichuan pepper, Chinese cassia, lotus flower, and more, which gives the drink a unique character. Bartenders can then adjust the amount of dry or sweet vermouth to complement the gins when creating these cocktails.
Kaweka Martini with Mancino Secco Vermouth
Mancino Secco Vermouth Martini
The contemporary craft of the martini is not just about mixing finesse, but also the use of high-quality ingredients. One key ingredient making an impact on the martini scene is Mancino Vermouth, which is renowned for its balance of sweet and bitter flavours and traditional production methods. This extraordinary spirit has allowed bars and home bar owners alike to create a range of martinis that come close to the classic form, providing a welcome contrast to the overly sweet concoctions of the ’90s.
The martini’s resurgence shows no signs of slowing down, and with the growing interest in craft and artisanal spirits, it’s no surprise that Mancino Vermouth Secco has become an essential ingredient in bars around the world. Founder Giancarlo Mancino believes that consumers will continue to appreciate this classic cocktail while seeking innovative ways to enjoy it throughout the year. Like an espresso, the martini is best enjoyed at the bar counter with your favourite bartender, and Mancino Vermouth is poised to play a vital role in elevating the modern martini experience.
PROOF & COMPANY WELCOMES AWARD-WINNING N.I.P GIN BRAND
HONG KONG, 14 MARCH – Proof & Company is excited to announce its new partnership with Hong Kong’s multiple gold-award-winning gin, N.I.P Gin. N.I.P Rare Dry Gin is a premium craft gin made from 21 carefully selected botanicals that showcase the city’s rich heritage and diverse flavours. The brand was created to embody the “Hong Kong Spirit,” showcasing the founders’ belief that anything is possible through resilience, faith, and daring to take that giant step, even without tradition or exclusive privilege. Co-founders Nic Law and Jeremy Li have created a line of award-winning gin varieties that have received numerous prestigious accolades, including the crowning achievement of a Gold medal at the Global Gin Masters of the Drinks Business.
Our General Manager of Proof & Company Hong Kong, Adrian Chung, and Nic Law, co-founder of N.I.P Gin, discussed how the partnership came about and their vision for N.I.P.
N.I.P Rare Dry Gin
How did the partnership between N.I.P Gin and Proof & Company come about?
Nic Law: It’s the first time that N.I.P has partnered up with a distributor since its launch, despite numerous approaches and queries over the past three years. We believe that it is important, as a new brand, for us to present the brand and tell the story by ourselves from the ground up, as we know first-hand how difficult it was to start a distillery in Hong Kong. The challenges we faced during the COVID-19 pandemic only reinforced this belief, as resources were scarce and survival was difficult.
However, as we enter a new year, we’re excited to work with Proof & Company and see what opportunities they can bring to the table. Collaborating with industry experts is a significant milestone for our brand, and we’re optimistic about the potential for a breakthrough year in 2023 and beyond.
Adrian Chung: We have always been drawn to provenance, craft, and community. We love the idea of having a local Hong Kong Gin that has all of these qualities. More than that, I really believe that we can add a lot of value to the brand. N.I.P all about getting down and dirty, involved and showing people that everyone can do great things. We are big advocates of that and we want to keep that identity. Just like us, they’re engaged in hands-on production and that’s an ideal starting point for taking them to the next level and becoming a leading brand in the region. Sometimes, it’s easy to spot a perfect fit and this is certainly one of those cases.
N.I.P Distilling
What is the overall vision for N.I.P Gin and how do you envision Proof & Company supporting this?
Nic Law: N.I.P, or “Not Important Persons”, is a brand that strives to inspire people to strive for the extraordinary and defy the odds, no matter their background or status. The vision of N.I.P is to show the various facets of Hong Kong, such as its culture, spirit, and ingredients, to the people of Hong Kong and, eventually, the rest of the world.
N.I.P Gin has always been in search of a distributor that can embody our brand identity, both in its local and global markets. Considering Proof & Company’s substantial exposure to both the Hong Kong and international market, especially in the Asia Pacific area, we believe they can help to take the brand to a whole new level through long-term collaboration and present the flavours of Hong Kong globally.
Adrian Chung: By joining forces with N.I.P Gin, Proof & Company Hong Kong can proudly offer our clients the first-ever local Hong Kong Gin in our collection, which is a momentous accomplishment. We have always been devoted to recognising local craftsmanship and granting our customers access to extraordinary spirits.
Fortunately, we also have established an excellent network within our community, which enables us to extend support to those in need. We are thrilled to invite NIP to join our family and be a part of this thriving network. The partnership aims to create renewed energy and excitement within the industry and to make a positive impact on the community by fostering strong relationships with like-minded partners.
Moreover, we are proud of our tight-knit network which allows us to help those in need. We are thrilled to welcome N.I.P Gin to our family and be part of this thriving community. We truly believe our partnership will spark new enthusiasm within the industry and have a positive effect on the community by fostering positive relationships with our shared vision.
Nic Law & Jeremy Li
Sandeep Kumar & Nic Law
Where can we expect N.I.P Gin to be distributed in the Asia Pacific?
Adrian Chung: We plan to build N.I.P Gin into a force to be reckoned with in Hong Kong. Our primary focus right now is to establish N.I.P Gin as a dominant brand in Hong Kong and to integrate it with the local drinking culture. We want to create a connection between the brand and its customers that goes beyond just drinking. Once we achieve this, we plan to expand our presence in other markets, starting with Mainland China due to its proximity and connection to Hong Kong. Drinking is always a great way to bring people together, I think that’s a good place to start.
At Proof & Company, we are committed to supporting local craft and quality products, and N.I.P Gin is no exception. Our partnership with ecoSPIRITS allows us to offer our customers a more sustainable and affordable way to enjoy N.I.P Gin. If our friends and partners want to use N.I.P Gin on ecoSPIRITS, then it’s twice the love! We believe that high quality doesn’t always come with a high price tag, and ecoSPIRITS offers a unique combination of sustainability, affordability, and excellent spirits. By providing our customers with this sustainable format, we hope to make N.I.P Gin more accessible to everyone who wants to experience its exceptional quality.
Driven by quality and dedicated to celebrating the true Hong Kong spirit, N.I.P Gin is determined to become one of the most recognised and sought-after brands in the region. You can already find N.I.P Gin in Hong Kong – and soon in other places too. Contact our Proof team to discover something truly unique and extraordinary.
ABOUT N.I.P. Distilling
Created by two “not-important-persons”, N.I.P. represents a value that the brand firmly believes in – through grit, belief and persistence, anyone can achieve their dreams and passion as long as one is willing to take that leap of faith, even in a place like Hong Kong where a conforming mindset dominates. This also lays the background for the story of their founders, who came from humble backgrounds and set out to pursue their passion in creating the first true Hong Kong spirit – their own interpretation of a gin that was truly made in Hong Kong which integrates the flavours and tradition of the city with the traditional techniques of gin distillation.
For more information, please visit N.I.P Distilling
PROOF ADVOCATES PAY TRIBUTE TO EXTRAORDINARY WOMEN THIS INTERNATIONAL WOMEN'S DAY
ASIA PACIFIC, 8 MARCH – International Women’s Day is a time to celebrate the resilience, strength, and determination of women worldwide. To honour the inspiring women in our lives, what better way to do so than with a signature cocktail that captures their essence? This time, we highlight some exceptional cocktails crafted by our Proof Advocates, who were each inspired by the remarkable women in their lives.
Kino Soh
Kino Soh, the Brand Ambassador of Brass Lion Distillery, created the Dragon Lady cocktail as a tribute to her mother’s persona – sophisticated and bold. Her mother’s unwavering dedication to providing for her family and her outstanding cooking prowess gave her the impetus to become the best version of herself. This bright and complex beverage was put together with Brass Lion Navy Strength Gin, Brass Lion Butterfly Pea Gin, Mathilde Poire Liqueur, Calamansi Cordial, Lemon and Foamee, using Singapore’s botanical blends to give it a distinctive flavour profile. Mathilde Poire Liqueur adds a subtle sweetness to the cocktail, while the Calamansi Cordial gives it a bright, citrusy kick. The creamy texture of the foamee brings everything together, making the Dragon Lady a well-balanced and flavourful tribute to Soh’s mother.
Shay Chamberlain
Shay Chamberlain, the Brand Ambassador of Never Never Distilling Co., found inspiration in Australian tennis legend Ashleigh Barty when crafting her cocktail. Barty is a former professional tennis player and cricketer who has made a name for herself as one of the best athletes in the world. Chamberlain was inspired by the athlete’s commitment to excellence and wanted to honour Barty’s spirit of strength and determination. Her “Barty” Martini is strong and flavourful, made with the award-winning Never Never Triple Juniper Gin. This delicious craft gin is made with native Australian ingredients and delights drinkers with the bright and earthy qualities of juniper. With its bold and spicy flavour profile, this cocktail also celebrates all powerful women who inspire us to be our best selves.
Maylis Berger
Maylis Berger, Senior Brand Manager for Maison Ferrand, created the Citadelle Jardin Gin & Tonic to celebrate her mother’s strength and positivity. This beautifully crafted cocktail uses Citadelle Jardin D’Été Gin, balls of fresh melon (which happens to be her mother’s favourite fruit) and a lemon twist. Citadelle Jardin D’Été Gin is a premium craft gin made in France and offers a delightful combination of sweet and zesty flavours. The fresh melon adds a nice sweetness and the lemon twist adds a wonderful zing to the cocktail, resulting in a sweet and refreshing drink that honours her mother.
Karina Aggarwal
Karina Aggarwal, Vice President of India Craft Spirit Co., celebrates her mother with an exquisite TERAI Gin Fizz cocktail that captures her mother’s radiant spirit. Aggarwal’s mother, who she describes as the smartest woman in her life, embodies kindness and a constant thirst for learning. The cocktail’s recipe features TERAI India Dry Gin, lime juice, honey syrup, egg white, and a splash of soda, resulting in a sweet and refreshing blend that stands the test of time. TERAI India Dry Gin is one of the most exceptional craft gins hailing from India, meticulously handcrafted in small batches. Its unique botanical blend is inspired by the Terai region, a lush green oasis nestled at the foothills of the majestic Himalayas. A beautiful gin to befitting for a luminous lady.
These beautiful cocktails embody the intricate flavours that are a homage to the amazing women in our lives, who hold an inspirational spirit that connects us all. On International Women’s Day, let us join in a toast and salute all the incredible women in our lives and their extraordinary spirits.