JULIA XIANG APPOINTED AS GENERAL MANAGER, PROOF & COMPANY GREATER CHINA
CHINA, 19 SEPTEMBER – Proof & Company proudly announces the appointment of Julia Xiang as the new General Manager of Greater China. Julia brings a wealth of experience, a proven ability to deliver outstanding business results, and a strategic vision that aligns seamlessly with our Proof & Company business objectives. Her dynamic leadership and deep industry knowledge are set to propel this market to new heights.
In her role, Julia will report to Paul Broadbent, Chief Executive Officer, managing a growing local team and responsible for executing an aggressive multi-year business plan to expand Proof & Company’s regional presence.
Paul Broadbent
“Since joining the business as the General Manager of our second largest market China, Julia Xiang has had an immediate impact on driving our continued growth ambitions in this important region. Her vast experience in liquor and distribution in Asia, coupled with her exceptional leadership qualities means our business there is in a great position to drive the craft spirits category growth in China in the coming years.”
In previous roles, most recently serving on the senior leadership team at Coravin Inc. and Campari Group, Julia was responsible for driving growth in volume and value across the key categories of her territory. During this tenure, Julia adeptly navigated significant challenges posed by the pandemic and successfully steered her teams towards accelerated online sales strategies. Her commitment to exceeding annual budgets and key metrics while nurturing new channel sales leads will undoubtedly catalyse sustainable growth for the region.
Julia Xiang
“I am excited to be joining such a passionate, innovative family that enables our clients and spirits lovers to extend the ways they serve, enjoy and explore craft spirits. In the past few weeks, I have been developing a team where every individual could reach their full potential through innovative and inclusive leadership, meanwhile exploring new brands and portfolio to our customers with more robust category strategies in line with local market trends.
I look forward to guiding Proof & Company China through this next phase of aggressive growth in APAC. By strengthening our partnerships with National Key Accounts, including international hotel groups, on-trade chains, catering groups, and more, we aim to drive positive change and foster growth. Our commitment to excellence and a customer-centric approach will be at the forefront of our strategy.”
PROOF & COMPANY PRESENTS 28 HONGKONG STREET’S NEW HEAD BARTENDER
SINGAPORE, 11 SEPTEMBER – 28 HongKong Street has been on an incredible journey, climbing from #49 to an impressive #24 in the latest Asia’s 50 Best Bars Awards. Adding a dash of excitement to this beloved local hotspot, Proof & Company is thrilled to introduce its newest head bartender, Tamaryn Cooper. As the newest member of the family, Tamaryn brings her unique flair and infectious enthusiasm to this renowned establishment.
Amidst the clinking glasses and the buzz of patrons, we sat down with Tamaryn to talk about her journey, next steps, and the recent recognition that has sent waves of excitement through the bar.
Let’s start by getting to know you a little better. Could you tell us more about yourself and your journey in the world of mixology?
I’m a unique blend myself – half Thai and half British, and I spent my formative years in Indonesia. My journey in the industry began eight years ago, and it’s taken me from the United Kingdom to Thailand and now Singapore.
Over the last four years, I’ve been sharpening my bartending skills and creativity. I’ve been fortunate to work in diverse settings, soaking up different cultures and environments, including over 20 guest shifts that added spice to my experiences. My most recent gig was as Head Bartender & Manager at Asia Today in bustling Bangkok, Thailand.
Now, I’m pumped to be part of 28 HongKong Street, adding my passion and expertise to this respected spot. Oh, and my friends always tease me for my go-to catchphrase, ‘let’s get this bread.'”
Can you share with us what it’s been like for you since starting at 28 HongKong Street?
Life at 28 HongKong Street has been nothing short of rewarding. The dynamic bar environment, mingling with a diverse crowd of industry pros and guests, and soaking in Singapore’s rich cultural tapestry have been a wellspring of inspiration for crafting drinks.
A typical day often starts early, managing orders and coordinating with suppliers to ensure we have all we need. As evening approaches, it’s full steam ahead, preparing for the exciting moments of service. After the hustle and bustle, our team gathers for some post-service camaraderie during clean-up. Whether we’re still at work or enjoying some drinks together outside, these moments are invaluable.
I was fortunate enough to join the team during the Asia’s 50 Best Bars Award ceremony, which was a particularly exciting time. Our remarkable climb in the rankings from the previous year is truly significant. Receiving praise and recognition from friends and industry pros is humbling and incredibly motivating. This isn’t merely a moment of pride; it’s a motivator that inspires all of us to set our sights higher.
It’s clear that the team plays a pivotal role in growth. Can you tell us more about how the team contributes to the overall atmosphere at the bar?
Absolutely, the team is at the heart of it all, setting the tone for our service. Guests don’t just come for drinks; they come for hospitality and an experience. It starts with us, the folks behind the bar.
We’re dedicated to ensuring that every guest leaves not just with a great drink but also with wonderful memories of their time at 28 Hong Kong Street. Our shared commitment to excellence and passion for hospitality defines our venue and keeps guests coming back for more. We’re the ones who create that welcoming, comfortable, and fun atmosphere.
What excites you the most about your role as the new Head Bartender?
Through my journey, I’ve met incredible people from all corners of the world. Their guidance and support have shaped my path. As the Head Bartender, I’m committed to creating a work environment where everyone feels supported and inspired to do their best. I want to be a mentor and a positive influence on our tight-knit team.
Beyond just a job, I see 28 HongKong Street as a place for learning and skill development, a platform to build a fulfilling career. Personally, I’m eager to see the growth of our young and energetic team. We’ve got exciting events and guest shifts lined up in the coming months. And the new menu? Well, that’s a collective effort we’re all enthusiastic about. Stay tuned to our socials for more updates!
SPIRITED PICKS: FAVOURITE SYDNEY BARS TO SIP
AUSTRALIA, 5 SEPTEMBER – Sydney’s bar scene is just as captivating as its stunning landscapes. With a plethora of stylish and innovative bars, there’s no shortage of places to unwind and enjoy a drink. As Sydney Bar Week (9-13th September) approaches, the city’s vibrant bar culture is about to take center stage.
Whether you’re a local looking to experience the best Sydney offers or visiting town to join in the festivities, Proof & Company has curated a selection of Sydney’s favorite bars that promise to enhance your bar week journey. From classic cocktail havens that exude timeless charm to avant-garde watering holes pushing the boundaries of mixology, our spirited picks serve as your gateway to a comprehensive and unforgettable week in Sydney.
GRAIN BAR
Nestled within the Four Seasons Hotel, Grain Bar beckons with sophistication and a breathtaking panorama of the city. At Grain Bar, a genuine commitment to the craft of fine drinking reigns supreme. Indulge in the art of finely crafted drinks within this refined setting, as skilled bartenders become your guides on an enticing journey through flavours.
Try the “COA”, a captivating blend of Los Arcos Destilado de Agave, Suze Gentian, Toasted Rye, Clarified Citrus, and a refreshing touch of Soda Water—a drink that dances between zest and zing. For a taste of the tropics, the “ALOHA” beckons, blending the bold flavors of Plantation Xaymaca Jamaican Rum and Plantation Stiggins Fancy Pineapple Rum with the subtle allure of Tio Pepe Fino Sherry, Mancino Bianco Ambrato Vermouth, and the intriguing essence of Pierre Ferrand Dry Curaçao—a cocktail that transports you to sun-kissed shores with every sip.
Discover the wide range of cocktails and ask the team for a taste of a classic cocktail that has been aged, literally against the grain.
Four Seasons Sydney
199 George St, The Rocks
Mon & Tue 12-11pm
Wed & Thu 4-11pm
Fri & Sat 4pm-12am
Sun Closed
MAYBE SAMMY
Maybe Sammy takes inspiration from the roaring ’50s, the rebirth of cool, the era where fashion and fun prevailed. A time when The Rat Pack and Hollywood glamour were revered and admired. Each and every delectable drink on their menu will take you through an eye-opening and distinct experience. Their passion is for drinks, music, and people like you, who like to take it easy from time to time.
Ranked 27th on the World’s 50 Best Bars list in 2022, Maybe Sammy is a jewel of timeless sophistication. Step into a bygone era of elegance, where classic cocktails are elevated to an art form. With a 1950s-inspired ambiance and skilled bartenders who craft liquid masterpieces, it’s a true cocktail enthusiast’s paradise.
Experience the allure of a world-class bar that pays homage to the golden age of mixology and discover why it’s a cherished destination for those who appreciate the finer things in life.
115 Harrington St, The Rocks
Tue-Thu 4.30pm-12am
Fri-Sat 4.30pm-1am
Mon & Sun Closed
APOLLONIA
Located in the vibrant ecosystem of Hinchcliff House, a hub of leading Sydney venues curated by House Made Hospitality, Apollonia stands as a captivating cocktail bar paying homage to The Godfather’s indelible character. Its name is a fitting tribute, inviting patrons into an immersive experience that infuses the heart of the city with the allure of Sicilian charm.
Beyond its thematic allure, Apollonia places sustainable cocktail drinking at the forefront of its mission. The core of their ethos revolves around creative simplicity, storytelling, and, most crucially, mindful consideration of their environmental impact. The innovative use of Widges Gin and ecoSPIRITS speaks volumes about their commitment to sustainable practices, ensuring that each sip resonates with a sense of responsibility to the planet.
As an embodiment of mindful mixology, Apollonia is led by the talented duo of Jake Down and Jason ‘Widge’ Williams. This bar transcends mere mixology; it is a testament to the artistry of conscious creation, where every cocktail is a harmony of flavors, an ode to sustainability, and an invitation to experience the beauty of mindful indulgence.
5-7 Young St Basement Level
Mon-Wed 3pm-12am
Thu 3pm-1am
Fri 3pm-2am
Sat 4pm-2am
Sun Closed
CANTINA OK!
Prepare to be enchanted at Cantina OK!, the place where exceptional spirits and unforgettable moments converge. This Micro Mezcal Mecca takes pride in curating an experience like no other, offering one-of-a-kind, once-in-a-lifetime spirits that will undoubtedly leave you mesmerised.
At the heart of Cantina OK! lies its commitment to crafting the finest margaritas and cocktails in all of Sydney. The shelves are adorned with hand-sourced, hand-imported, and handmade agave spirits, an ode to the craft that transcends borders. Every cocktail is a masterpiece, served with hand-shaven ice and hand-pressed limes, a testament to the dedication that sets this place apart. Whether you’re an agave aficionado or a curious cocktail enthusiast eager to explore new horizons, Margarita OK! is a true gem crafted with Arquitecto Tequila, mezcal, lime, and a tantalizing hint of orange oil—an experience that will surely linger in your memory.
As you step into Cantina OK!, you’re not just entering a bar; you’re entering a world where the art of spirits and the passion for hospitality come together.
Council Pl, Sydney
Everyday 4pm-2am
SHADY PINES SALOON
For over a decade, Shady Pines Saloon has been Sydney’s unrivaled Nashville-style honky-tonk, where patrons seek refuge in the embrace of a laid-back pace and a truly friendly atmosphere. The wood-paneled interiors, the vintage vibes, and the sounds of good times echoing through the air create a timeless ambiance, transporting patrons to a place where camaraderie is celebrated and worries are left at the door.
With its unorthodox charm and genuine local appreciation, this establishment doesn’t just serve drinks; it crafts experiences. In a world of ever-changing trends, Shady Pines Saloon remains an ode to the classics, where conversations flow as freely as the drinks and where the spirit of the Old West thrives. As a testament to its impact, it’s a place that has solidified its place in the hearts of those who yearn for authenticity, camaraderie, and a touch of unconventional charm.
4/256 Crown St, Darlinghurst
Sun-Thu 4pm-12am
Fri&Sat 4pm-1:30am
THE BAXTER INN
Prepare to embark on a whisky journey like no other as you step into the underground whisky cellar of The Baxter Inn. Found within the city’s old loading dock, this extraordinary sanctuary of spirits beckons with an amazing array that is sure to captivate even the most discerning connoisseur.
The Baxter Inn has been a fixture in the same location for over a decade, a testament to its enduring appeal and the exceptional experiences it consistently provides to its patrons. As an extra treat, they offer pretzels at no charge, adding a delightful touch of warmth and generosity to your visit.
As a true whisky aficionado’s paradise, The Baxter Inn has proudly secured a remarkable 12th ranking on the esteemed 2022 World’s 50 Best Bars list. This accolade speaks to the bar’s unwavering commitment to excellence, a dedication showcased through its extensive whisky collection and the enchanting speakeasy charm that permeates every corner of this hidden gem.
152/156 Clarence St, Sydney
Everyday 4pm-3am
BURROW BAR
Discover a captivating haven nestled in the heart of the city, where the art of cocktails and spirits comes alive. Burrow Bar, a charming and intimate boutique establishment, embodies the essence of excellence. Its remarkable achievements include nominations for Australian Bartender Magazine’s prestigious titles, such as Bar of the Year, NSW Bar of the Year, and Small Bar of the Year in 2019.
Be sure to indulge in the intriguing “Swampwater” cocktail, a libation with a name that sparks curiosity. While its name may evoke echoes of 80’s jock flicks, this drink proves to be a delightful surprise when it was created in the 1970s as a promotional venture for Chartreuse.
A rising star in Sydney’s vibrant bar culture, Burrow Bar sets itself apart with its inviting ambiance and dedication to crafted cocktails. It’s a hidden treasure waiting to be explored, providing a unique glimpse into the burgeoning bar scene that defines Sydney.
Basement/96 Clarence St, Sydney
Mon Closed
Tue-Sun 4pm-12am
Join Proof & Company at Casa de Agave: A Highlight of Sydney Bar Week 2023
Embark on a journey of unparalleled flavours, knowledge, and community in an immersive experience like no other. In this exclusive gathering, guests will indulge in brand showcases, offering insights into the world of tequila and mezcal. Engage in a captivating panel discussion with international industry leaders, gaining invaluable perspectives that shape the future of the craft of agave spirits.
The setting? The iconic Golden Age Cinema is a timeless venue that echoes the elegance of the beverages guest will be savouring. Mark your calendars for September 12th, 2023, from 3 PM to 5 PM, at 80 Commonwealth St, Surry Hills. As space is limited, don’t miss out on this extraordinary opportunity by reaching out to holly.edwards@proofandcompany.com.
PROOF & COMPANY WELCOMES WAUBS HARBOUR DISTILLERY TO OUR PORTFOLIO
AUSTRALIA, 23 AUGUST – With Proof & Company’s ongoing commitment to broadening the spectrum of extraordinary spirit brands within the Australian market, we are excited to unveil our partnership with Waubs Harbour Distillery in Tasmania. It brings us immense joy to undertake the distribution of their exquisite collection of single malt whiskies throughout Australia.
Waubs Harbour Distillery, Tasmania
Founded by brothers Tim and Rob Polmear and Tim’s wife Bec, Waubs Harbour Distillery is the result of Rob using his extensive distilling experience to create a whisky using ‘the best equipment in the perfect location’. The team now creates maritime Tasmanian single malt whisky, that is made, matured and bottled just metres from the ocean on the far east coast of Tasmania, Australia.
Waubs Harbour Distillery joins the Proof & Company portfolio of premium brands that include Ferrand Cognac, Plantation Rum, Never Never Distilling Co Gin, The Everleigh Bottling Co., Mancino Vermouth, Arquitecto Tequila and more. The new partnership is described as ‘the perfect pairing of two independent, passionate and strategically run businesses’.
Damian Kaehler, General Manager, Proof & Company, Australia, said: “I am proud to welcome Waubs Harbour to the Proof & Company family. Their dedication to producing an exceptional maritime single malt whisky, rooted deeply in the rich provenance of Tasmania, perfectly aligns with our commitment to craft and quality.
It’s a testament to their courage and meticulous approach that they’ve harnessed the rugged beauty of Tasmania, distilling not just whisky, but the very essence of its origin. Here’s to celebrating what makes Tasmanian whisky rare, premium, and unparalleled.”
Brothers Tim and Rob Polmear, and Tim’s wife, Bec
Port Storm from their Flagship Series of Single Malt Whiskies
The Waubs Harbour Distillery team is also excited about the new partnership, “Waubs Harbour is thrilled to be partnering with a well-respected company that has similar high standards to our own. We look forward to building Waubs Harbour together domestically in Australia and beyond.”
The Waubs Harbour Distillery range of single malts comprises Original Single Malt Whisky, Port Storm Single Malt Whisky, and Founder’s Reserve Single Malt Whisky, with all now available to any bar, hospitality venue, or bottle shop through your local Proof & Company representative.
ABOUT WAUBS HARBOUR DISTILLERY
Sparked by a vision conceived during a fireside conversation, Tim Polmear’s question, “If you could make whisky your way, using the best equipment in the perfect location, how would you do it?” started the creation of Waubs Harbour Whisky in 2017.
Guided by this reverence, Waubs Harbour Distillery discovered the perfect location – an aged oyster hatchery on Tasmania’s eastern coastline, nestled at the ocean’s edge. This choice resonated harmoniously with the distillery’s vision of provenance. This vision is now actualized in the form of a truly maritime Tasmanian single malt whisky, designed to thrive in the wild embrace of coastal surroundings. Every drop crafted at Waubs Harbour Distillery carries an intention – an intention to create an authentically distinctive character that mirrors the coastal embrace of its surroundings.
For more information, please visit Waubs Harbour Distillery
PROOF & COMPANY AND MARRIOTT INTERNATIONAL FORGE STRATEGIC SPIRITS PARTNERSHIP IN CHINA
CHINA, 17 JULY – Proof & Company, one of Asia Pacific’s leading independent spirits companies, announces a partnership with Marriott International, as their “Strategic Spirits Partner”. The partnership will place Proof & Company as a major player in the premium spirits offering at select hotels across the mainland and SARs. With a strong emphasis on ecoSPIRITS – the low carbon, low waste distribution technology for premium spirits pioneered by Proof & Company – the partnership will also raise sustainability efforts in the Marriott International hotels across the region.
Michael Malik, Chief Operations Officer, Greater China
“We are very pleased to start this meaningful partnership with Proof & Company. Based on Marriott Bonvoy’s extensive F&B portfolio, the partnership underscores our commitment to continuously refining each detail of our offerings. It also enables us to introduce more ways to reduce our carbon footprint, which is a testimony of our long-standing ambition to practice sustainability in every aspect.”
Kickstarting the partnership, Proof and Company CEO Paul Broadbent delivered a key speech at the 2023 Marriott International Greater China Food and Beverage Conference in Sanya on Hainan Island in mid-April. As well as supplying the range for the hotel group’s new spirits programme, Proof & Company will also provide consultancy on drinks concepts and experiences, spirits education and training via Proof Creative, their award-winning team of drinks evangelists.
“We’re thrilled to be partnering with this iconic hotel chain across different cities in China,” said Paul Broadbent, CEO of Proof & Company, “not only because it allows us to harness our extensive logistics and supply network to support their spirits offering, but also because it engages our award-winning ‘Proof Creative’ team with their hotels to elevate the beverage experience. We can’t wait to get started and are particularly excited to be embedding the ecoSPIRITS technology into such a large platform, helping to reduce waste and carbon emissions, something we are all striving to achieve in today’s world.”
The new partnership marks a major strategic expansion in Proof and Company’s hospitality spirits distribution in the Greater China market and officially began at the start of this month.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,500 properties under 31 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program.
For more information, please visit Marriott.
SPIRITED PICKS: MOST NOTABLE BARS IN HONG KONG
HONG KONG, 12 JULY – Get ready to immerse yourself in the electrifying atmosphere of Hong Kong’s bar and restaurant scene as it takes centre stage for the highly anticipated Asia 50 Best Bars 2023. This dynamic city is buzzing with innovative and sustainability-driven initiatives, shaping the future of fine drinking.
With new and exciting establishments emerging, challenging the status quo, Hong Kong’s bar landscape is constantly evolving. These venues share a common vision of sustainability, celebrating the art of craft spirits and embracing the second golden era of exquisite libations. From sustainable collaborations with ecoSPIRITS™ to the resurgence of fine drinking, Hong Kong has established itself as a global hub for cutting-edge concepts and unrivalled craft spirits.
Join us on a journey to explore these trailblazing bars that have shaped Hong Kong’s bar culture. From collaborations with ecoSPIRITS™, which champion sustainable cocktails, to uncovering hidden gems, we invite you to experience the forefront of the city’s dynamic bar scene.
ARGO
ARGO, Four Seasons Hotel Hong Kong
Prepare to embark on a groundbreaking drinking experience at Argo, a visionary project by Proof Creative. Drawing inspiration from the legendary Argo ship that carried Jason and the Argonauts on their quest for the Golden Fleece, Argo stands proudly as one of the Top 3 bars in Asia’s 50 Best Bars, offering a glimpse into the future of mixology.
At Argo, the focus lies in the evolution of cocktails, especially when key components become scarce or depleted, such as cacao or coffee. One sip of their signature Argo Martini will transport you into a world of extraordinary flavours. Crafted with Never Never Gin and seasonal hydrosols, which are artisanal flavoured distilled water-based solutions created in-house using a rotary evaporator, this Martini is a true masterpiece. What sets it apart is not just the unique blend of ingredients, but also the innovative technique used to prepare it. Instead of the traditional shaking or stirring, the Argo Martini is expertly layered, adding another layer of creativity and sophistication to your drinking experience.
Four Seasons Hong Kong
8 Finance St, Central, Hong Kong
Monday – Thursday, 5pm – 12am
Friday – Saturday, 5pm – 2am
DARKSIDE
DarkSide, Rosewood Hong Kong
Be captivated by the allure of DarkSide, a cocktail parlour that beckons with its rare and aged spirits, vintage cigars, and timeless cocktails, all accompanied by the sultry melodies of live jazz. Renowned as the “Best Bar of the Year” in 2021, DarkSide boasts an extensive library of exquisite rum, whisky, and calvados, transporting you to the golden age of spirits. Delve into their remarkable selection of dark spirits, which harks back to the early 19th century and includes an exclusive blend of cognac meticulously crafted by the award-winning bar team.
Continuing its commitment to sustainability and innovation, DarkSide has renewed its partnership with ecoSPIRITS™ for the second consecutive year. The remarkable menu, ecoCOCKTAILS II, showcasing a range of extraordinary spirits such as Plantation Rum, paired with locally sourced ingredients and recycled materials. Sip on the bar’s signature creation, the ecoFFEE, a tantalizing twist on the classic espresso martini. This delightful concoction features Widges Gin, infused with reused coffee grounds, accompanied by the essence of leftover oranges and banana skins, for that harmonious blend of flavours that will awaken all senses.
Rosewood Hong Kong Victoria Dockside
18 Salisbury Road, Tsim Sha Tsui, Hong Kong
Sunday – Thursday, 5pm-12pm
Friday – Saturday, 5pm-1am
PENICILLIN
Penicillin
Inspired by the farm-to-bar movement taking the culinary world by storm, Penicillin pioneered the sustainability movement in the bar industry in Hong Kong. Right from the get-go, the interior boasts sustainable décor, such as table tops made from felled trees and repurposed lighting.
Not only do they focus on locally sourced or upcycled ingredients, Penicillin takes it a step further in experimentation, fermentation, and innovation to cultivate a no-waste menu that brings creativity to their cocktails. Through their collaboration with ecoSPIRITS™, Penicillin has eliminated single-use glass bottles and significantly reduced their carbon footprint. And their efforts don’t stop there. They’ve also launched the “One Penicillin, One Tree” initiative in partnership with the Green Steps Group. For every 4.5L ecoTOTE purchased, a tree is planted in the Kalimantan rainforest of Borneo, contributing to reforestation efforts and the preservation of this endangered ecosystem.
Take a look at their latest menu, “Black Summer”, which comprises of cleverly-named cocktails, each made from vastly different, carbon-positive ingredients, with a story to tell.
L/G Amber Lodge
23 Hollywood Road, Central, Hong Kong
Monday to Saturday, 5pm – 2am
Sunday, 5pm – 12am
THE DAILY TOT
The Daily TOT
The Daily TOT is a rum lover’s paradise, a true haven for enthusiasts seeking an unparalleled experience. This exceptional bar pays homage to centuries-old naval traditions, offering a meticulously curated collection of rums sourced from every corner of the globe. Prepare to embark on a journey through the diverse regions of the Caribbean, Central America, South America, and Asia, where you’ll discover a remarkable array of rare blended rums and aged treasures that have been thoughtfully selected to ignite your senses.
One libation that simply cannot be missed is the PB&G, a delightful creation that combines the sous-vide infusion of Plantation Rum Pineapple Stiggins’ with the aromatic essence of basil, the silky texture of velvety egg whites, a hint of Petite Verveine, the invigorating zest of yuzu cordial, and the vibrant burst of fresh guava juice. Additionally, The Daily TOT proudly presents a distinguished selection of rare Plantation Rum blends, including our personal favourite, the esteemed Plantation Rum Single Cask Barbados 2011, for those seeking the pinnacle of sophistication.
58 Hollywood Road, Central, Hong Kong
G/F, Shop E Felicity Building
Monday – Wednesday, 4 pm to 12 am
Thursday – Saturday, 5 pm to 1 am
Sunday, 4 pm to 11 pm
THE PONTIAC
The Pontiac
Get ready to rock and roll at The Pontiac, a dive bar with a rebellious spirit and an all-female-led team. This one-of-a-kind establishment welcomes everyone with open arms, creating a community where judgments are left at the door. Step into The Pontiac and experience a chaotic vibe reminiscent of the legendary Coyote Ugly, setting it apart from the rest of Hong Kong’s bar scene.
While The Pontiac boasts a laidback ambiance, their dedication to a greener future is truly commendable. As proud partners of ecoSPIRITS™, this emerging bar takes a sustainable twist to classic cocktails. The talented team concocts drinks with quirky and daring names, all within an edgy and unapologetic setting. Picture them jamming to the energetic tunes of Bon Jovi, perched on the bar counter. And what better way to elevate your dance moves and indulge in the night than with a sip of their sensational Shells and Cigarettes cocktail? This ingenious creation puts a unique ecoSPIRITS™ spin on the beloved Long Island Iced Tea.
Don’t miss the opportunity to embrace the rebellious spirit of The Pontiac—an exhilarating sanctuary where the love for rock music, exceptional spirits, and unforgettable nights intertwine.
13 Old Bailey Street, Hong Kong
Wednesday – Saturday, 4pm – 12am
Sunday – Tuesday, 4pm– 11pm
COA HONG KONG
COA Hong Kong
Indulge in the vibrant atmosphere of COA (co-ah), a Mexican-inspired bar that pays homage to the traditional tool used for harvesting agave. As you step into this inviting and friendly establishment, prepare to be greeted with exceptional hospitality and a warm ambience.
Elevating the bar scene in Hong Kong, COA holds the esteemed title of being ranked #1 in Asia’s 50 Best Bars for two consecutive years. This prestigious recognition is a testament to their dedication and passion for crafting extraordinary experiences. What sets COA apart is their commitment to innovation and seasonality. Every week, their talented team hand-picks seasonal ingredients to create a new and exciting cocktail, ensuring a dynamic and ever-evolving menu. Collaborating with renowned spirits like La Travesia, COA presents an extensive array of cocktails that will tantalize your taste buds.
Explore their carefully curated cocktail list, featuring 100% agave tequila and traditional mezcals, inspired by the rich and vibrant flavours of Mexico.
Shop A, LG/F Wah Shin House
6-10 Shin Hing Street, Central, Hong Kong
Tuesday – Sunday, 6pm – 12am
THE WISE KING
The Wise King
The Wise King has secured its place as a beloved establishment in Hong Kong, renowned for its unique and distinctive character. Embracing a distinct Iberian influence, the bar pays homage to Alfonso X of Castile, a revered 13th-century Spanish monarch who played a significant role in shaping the country’s culinary tradition of tapas. Legend has it that King Alfonso X declared that no alcoholic beverage should be served without food, a decree that continues to influence Spanish gastronomy.
Drawing inspiration from the king himself, Founder and N.I.P Gin Brand Ambassador Sandeep Kumar has crafted an extraordinary experience. Here, the focus is on indulging the senses of sight, taste, and sound, creating a captivating journey through flavours and ambience.
25 Staunton Street, Basement,
Tsung Wing Lane, Soho Central
Monday – Thursday, 6pm-12am
Friday -Saturday, 6pm-2am
TERRIBLE BABY
Terrible Baby
Nestled on the 4th floor of Eaton Hong Kong in Jordan, Terrible Baby invites you to embark on an extraordinary drinking experience. With a name inspired by the French phrase ‘L’Enfant Terrible,’ this exceptional cocktail bar is a rare gem outside Hong Kong’s main vibrant drinking scene.
Drawing inspiration from the Dadaist art movement, this distinctive establishment is a hub for young, passionate, and fearless creatives. Step inside to discover a retro-chic and vintage interior lounge, while the outdoor terrace treats you to a lush and stylish setting, complete with breathtaking views of Jordan’s iconic buildings. Notably, Terrible Baby has received esteemed recognition, earning the title of Hong Kong’s Best Rooftop Bar by the Financial Times and the prestigious Gold award for Best Terrace Bar at the Hong Kong Best Spirits Awards 2022.
At the core of Terrible Baby’s allure is its dedication to music, offering an eclectic lineup of live sets featuring both local and international artists. As you indulge in their meticulously crafted cocktails, let the enchanting melodies surround you, creating an extraordinary atmosphere that exemplifies Terrible Baby’s essence.
4/F, Eaton HK, 380 Nathan Road
Kowloon, Hong Kong
Sunday – Thursday, 2pm-12am
Friday & Saturday, 2pm-2am
FROM BEHIND THE BAR: HANDLING THE HEAT WITH SPICY COCKTAILS
ASIA PACIFIC, 3 JULY – Spicy cocktails have gained popularity over the years, thanks to their delightful combination of warming spice and complex flavours. Among the pioneers, the Spicy Margarita sparked this trend, but classics like the Bloody Mary and Red Snapper set the foundation for these fiery concoctions.
Understanding the ascent of spicy cocktails begins with the creation of the Bloody Mary in 1934. A renowned bartender named Fernand Petiot perfected the recipe for a vodka and tomato juice cocktail, initially named Bloody Mary at The St. Regis New York’s King Cole Bar. Later, it was renamed the Red Snapper to cater to the refined clientele. Despite the change, the Bloody Mary remains a timeless favourite for over 80 years.
Today, each St. Regis hotel and resort offers its own unique twist on the drink. At The St. Regis Bangkok, The Siam Mary boasts signature Thai flavours—spicy, zesty, sweet, and salty. Meanwhile, The Island Mary at The St. Regis Maldives Vommuli Resort elevates the experience with kala namak salt, a seasoning popular in South Asian cuisine, served in a nautilus seashell for a touch of beachy ambience.
The Siam Mary
The Island Mary
However, it’s the Spicy Margarita has emerged as the driving force behind this trend, propelling the category to new heights in recent years. Its immense popularity stems from the perfect fusion of classic margarita flavours with the fiery kick of jalapeños. This refreshing and spicy cocktail has captivated the taste buds of enthusiasts far and wide. The versatility of the spicy margarita further contributes to its widespread acclaim. With a plethora of spicy ingredients to choose from, bartenders can explore endless possibilities of flavour combinations. At 28 HongKong Street, the team embraces creative freedom and experimentation. Their Guava Spicy Margarita, featuring the bold fusion of Reaper Pepper and agave, exemplifies the exciting possibilities that arise from flavour exploration.
As people’s palates become more adventurous, there is a growing demand for spicier options in both food and drinks. This cultural shift towards appreciating spice has led to an expansion in the realm of spicy spirits, with brands exploring diverse ingredients and spices to enhance their offerings. Peddlers Rare Eastern Gin, Terai Gin, and St. George Green Chile Vodka are notable examples of this trend. These spirits can be incorporated into classic cocktails like margaritas and martinis, offering a contemporary twist on traditional favourites.
To elevate the heat and complexity of cocktails, there are various techniques beyond using spicy spirits alone. Infusing spirits with hot peppers such as jalapeños, habaneros, or even ghost peppers, or creating spicy syrups by combining hot peppers with water, sugar, or vinegar, provide simple yet effective methods to enhance a cocktail’s flavour profile. Bartenders can easily experiment and craft unique, innovative drinks that cater to customers’ evolving tastes.
Additionally, incorporating bitters like Scrappy’s Firewater Tincture adds a spicy kick without overpowering other flavours, making them a versatile addition to a wide range of spirits and mixers. Super Loco in Singapore showcases this with their Fiery Paloma, a captivating cocktail featuring grapefruit, lime, tequila, and the fiery touch of firewater bitters, offering an enticing option for those seeking a spicy cocktail experience.
Spicy Paloma with La Travesia
Guava Spicy Margarita
Spicy cocktails have evolved from a mere trend into a permanent fixture in the world of mixology. From the timeless Bloody Mary to the inventive Spicy Margarita and beyond, the possibilities are limitless. So why not add some spice to your drinking repertoire and embark on a flavorful journey of spicy cocktail exploration?
PROOF & COMPANY WARMLY WELCOMES THE EVERLEIGH BOTTLING CO.
AUSTRALIA, 1 JUNE– As Proof & Company continues to expand our portfolio of extraordinary spirit brands to service the Australian market, we proudly announce our partnership with The Everleigh Bottling Co. This new collaboration brings together two independent, passionate, and creative businesses in a perfect pairing.
Everleigh Bottling Co. Martini Bottled Cocktail
The Everleigh Bottling Co. is part of the Made in the Shade group that unites a number of Melbourne-based venues and brands, owned and operated by Michael and Zara Madrusan. The duo are long-standing members of the hospitality industry who have significantly elevated the service and drinking experience in Australia, with establishments like The Everleigh, Bar Margaux, Heartbreaker, Connie’s Pizza, Everleigh Bottling Co., and Navy Strength Ice Co.
“We are excited about our new partnership with Proof & Company. It was very important for us to work with a partner who has a deep connection with the drinks and hospitality industry. We have long admired the work they have done with luxury brands and look forward to this new partnership coming to life,” says Michael and Zara Madrusan.
Michael and Zara Madrusan, Founders of Made In Shade
Damian Kaehler, General Manager of Proof & Company Australia, warmly welcomes The Everleigh Bottling Co. into our portfolio of premium products, including Plantation Rum, Never Never Distilling Co., Sullivans Cove Whisky, Mancino Vermouth, Arquitecto Tequila, and Widges Gin.
“We are honoured to partner with The Everleigh Bottling Co. and warmly welcome them into our portfolio for distribution. Michael and Zara are passionate individuals who have significantly impacted our industry. They have successfully curated an extraordinary suite of brands that brings the bar to your home. Their story has deep synergies with Proof and Company; we’re of the same DNA and look forward to what’s to come from this partnership.”
Classic Cocktails Range
Sparkling Cocktails Range
Drawing inspiration from their renowned cocktail bar, The Everleigh, each cocktail crafted by The Everleigh Bottling Co. undergoes meticulous hand-crafting and bottling with the same spirits and attention to detail that has earned the venue its global reputation. The premium products embody the old-world elegance of classic cocktail culture, seamlessly transitioning from bar to bottle. Ideal for bars, hospitality venues, and bottle shops, these offerings enhance any setting. Proof & Company and The Everleigh Bottling Co. strive to provide well-constructed cocktails for all occasions, including at-home enjoyment in both on-premise and off-premise settings.
From June 1st, 2023, Proof & Company offers an exquisite selection of Classic Cocktails, including Martini, Manhattan, Negroni, and Old Fashioned, along with the light and lively Sparkling Cocktails featuring Americano, Fruit Cup, French 75, Palomita, Guava Margarita, and Bellini. Additionally, a Non-alcoholic range comprising Bellini, Guava Margarita, and the soon-to-be-released Non-alcoholic Venetian Spritz will be available. For more information and to order, please reach out to your local Proof & Company representative.
ABOUT THE EVERLEIGH BOTTLING CO.
Founded by hospitality stalwarts Michael and Zara Madrusan, The Everleigh Bottling Co. is part of Melbourne’s Made in the Shade group which includes The Everleigh, Heartbreaker, Bar Margaux, Connie’s Italian Diner and Navy Strength Ice Co.
Setting the bar for fine drinking in Australia since 2011 and pioneering bottled cocktails since 2015, The Everleigh Bottling Co. can be found in major and independent retailers, boutique and five-star hotels, arts venues, airport lounges, on tap at large-scale arenas and in the home bars of the most discerning drinkers across the country. Inheriting their name, recipes and ethos from the internationally-renowned cocktail bar, The Everleigh in Melbourne, every cocktail is hand-made and bottled with the same spirits and distinctive attention to detail which settled her a reputation as one of the best bars in the world.
For more information, please visit The Everleigh Bottling Co.
CANEROCK JAMAICAN SPICED RUM MADE WAVES IN AUSTRALIA
AUSTRALIA, 7 JUNE – Maison Ferrand, one of the world’s premier boutique producers of fine spirits, has come together with Proof & Company, an acclaimed distributor in Asia Pacific, to launch their latest creation in Australia: Canerock Jamaican Spiced Rum. The introduction to Canerock was a series of engaging activities, highlighting the brand’s heritage, unique spice profile, and commitment to environmental conservation.
Canerock Jamaican Spiced Rum
The festivities commenced with an exciting cocktail competition held on Friday, May 26th. Participating bars were challenged to craft original Canerock drinks, drawing inspiration from the brand’s rich history. A panel of esteemed judges from Proof & Company meticulously evaluated each creation, ensuring that the cocktails aligned with Canerock’s essence of savouring life and taking it slow. The judging panel, embodying the spirit of unity akin to the Caribbean islands, travelled through the city and connected the competing bars in a memorable journey.
After careful consideration, Callum McKay from Bar Brutus emerged as the winner of the Canerock Cocktail Competition with his sensational creation, “Turtle-y Tiki.” This winning drink combines the bold palate of Canerock Jamaican Spiced Rum with the refreshing notes of Aperol, puréed mango, puréed yuzu, lime, and a pinch of salt. The cocktail is garnished with a seriously busy mint sprig, adding a visually striking element to the presentation. In addition, Mitchell Blanch Cobbler West End secured the runner-up position with his delightful creation, “Coco Bongo.” This cocktail artfully blends Canerock Jamaican Spiced Rum, wattleseed-infused Mr Black, coconut Xucca, and charred orange oleo, delivering a harmonious fusion of flavours.
The week-long celebration culminated in the grand official launch event held at Jungle Bar in Brisbane. This exclusive gathering saw an impressive number of cocktails, served to delight the senses of over 60 esteemed guests. As a special tribute to World Turtle Day, Proof & Company pledged to donate one dollar to the Sea Turtle Foundation of Australia for every bottle of Canerock Jamaican Spiced Rum sold. The collective effort and support resulted in a meaningful donation of $6,000, a testament to the commitment of Proof & Company in contributing to the well-being of these flippered friends.
“I am delighted to announce the introduction of Canerock to the Australian Market,” states Pia Lehman, Senior Brand Manager (ANZ). “With its rich character, inspired by the lush landscapes of Jamaica, Canerock is a perfect match for Australia’s zest for life and love for diverse rum spirits. As a brand, we are excited to join Australia’s extraordinary rum culture and bring a slice of Jamaica’s sunshine to your glasses. Here’s to creating #slowandsteady moments that celebrate the vibrant spirit of Canerock.”
Canerock Launch Activity in Brisbane, Australia
Winning drink by Bar Brutus’ Callum McKay, Turtle-y Tiki
Canerock is, at its core, an ode to its birthplace: Jamaica. Crafted using traditional methods and harnessing the expertise of the two famous distilleries of the island – Long Pond and Clarendon, both well-known for their immense knowledge in Jamaican rums that have been passed on for generations, Canerock Jamaican Spiced Rum find the perfect equilibrium between subtlety and potency. It is a blend of rums distilled in both pot and column stills, incorporating high-ester rums that have been aged between five to ten years.
Canerock’s distinct character is derived from three essential elements: its legacy of savoir-faire, superior ingredients, and patience. These values have inspired its turtle icon: a symbol of resilience and unhurried progress. In accordance, Canerock aims to encourage the art of slowing down and savouring every moment. Each element of the experience has been carefully constructed, from the beech wood bottle adorned with a turtle carving, to the natural cork stopper, to the sublime liquid.
After three long years of experiments and more than 90 tests, the optimal ingredients for emphasizing the unique personality of the rum were identified: vanilla beans from Madagascar, fresh coconuts from the Caribbean, and a pinch of Jamaican ginger. Every aromatic is steeped separately to make sure it produces its finest aromas, before being combined with the rum. As opposed to other synthetically flavoured rums, Canerock uses only carefully selected natural spices, individually infused to make sure that the full spectrum of its scent is extracted before blending.
“We are ecstatic to launch Canerock with Proof & Company in the Asia-Pacific region! After spending three years researching the ideal combination of ingredients, this spiced rum was created to honour the terroir of Jamaica. It contains a blend of aged rums from Long Pond and Clarendon, finished in ex-Pedro Ximénez sherry casks.
We were committed to utilizing only natural spices instead of synthetic flavours (which are frequently used in most spiced rums nowadays). We chose ingredients like the rare and highly valued vanilla, Caribbean-grown coconut for a hint of richness and texture, and Jamaican wild ginger from Wait-a-Bit village. The result is Canerock – a balanced, flavourful spirit, perfect for spicing up your rum game this year,” Maylis Berger, Asia-Pacific Senior Brand Manager, Maison Ferrand shares.
Now available in Australia and New Zealand and coming soon to Singapore this year. For more information on Canerock and the ordering process, please contact your respective sales representative to get that taste of adventure.
ABOUT MAISON FERRAND
Maison Ferrand is the result of the encounter in 1989 between Alexandre Gabriel and one of the oldest winegrowing families in the Cognac region. Alexandre Gabriel’s intention was to breathe new life into Maison Ferrand and make it the world’s best cognac. He wanted to maintain age-old, craft-based production methods which were worlds apart from mass production techniques and sought to bring back to market the true expression of Grande Champagne’s – known as Cognac’s finest region – great terroir.
Alexandre Gabriel then continued with a mission to preserve age-old, craft production methods that capture the true expression of the spirit, and a commitment to revisit the classics while advancing innovation. Today, consumers around the globe appreciate the company’s fine spirits brands, which are distributed in more than 89 countries in some of the world’s most prestigious outlets.
For more information, please visit Maison Ferrand and Canerock Jamaican Spiced Rum.
PROUD TO WELCOME NEW INVESTOR, BLUEBELL GROUP
ASIA PACIFIC, 3 MAY – Proof & Company is excited to announce its partnership with Bluebell Group, Asia’s premier omnichannel brand distributor and operator with over 150 luxury brands including Moschino, Manolo Blahnik, Bvlgari Fragrance and more.
The inherent synergies between Bluebell Group and Proof & Company create new opportunities for both companies to strengthen market positioning and further expansion across Asia. Bluebell Group’s stake will allow it to expand its offering in the spirits category with access to our diverse portfolio of products, educators and disruptive approach to beverage distribution. We will gain access to Bluebell’s broad customer base, wide distribution footprint and operational know-how across ten Asian markets.
Ashley Micklewright
“Sharing similar values as brand curators focused on delivering luxurious products and experiences to Asian consumers, we are thrilled to be an investor in Proof & Company. This partnership will allow us to offer our customers a wider range of premium spirits and hospitality, while also opening our extensive network of customers and retail expertise across Asia to Proof & Company.”
As a pioneer in the industry, our commitment to sustainability aligns perfectly with Bluebell Group’s vision for the future, showcasing their shared dedication to positive change and the highest standards of quality and service. With a combined focus on excellence, innovation, and customer satisfaction, both companies are well-positioned to make a lasting impact in the spirits industry. Through this collaboration, we look forward to continuing its legacy of working with extraordinary brands, delivering unparalleled experiences, and further expanding its presence throughout the Asia Pacific and beyond.
Paul Broadbent
“We couldn’t be more excited about the new partnership with Bluebell Group. They bring a wealth of experience and talent in the Asia market for luxury goods and their company culture and aspirations are aligned with ours. For a long time we have admired what they do in the region and now we get to strategically collaborate and grow together.”
ABOUT BLUEBELL GROUP
Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia. The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail. The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco. A family-owned group, Bluebell Group today has over 3,800 staff, 650 points-of-sale, and US$2b in turnover.
For more information, please visit Bluebell Group.