CHINA, 17 JULY – Proof & Company, one of Asia Pacific’s leading independent spirits companies, announces a partnership with Marriott International, as their “Strategic Spirits Partner”. The partnership will place Proof & Company as a major player in the premium spirits offering at select hotels across the mainland and SARs. With a strong emphasis on ecoSPIRITS – the low carbon, low waste distribution technology for premium spirits pioneered by Proof & Company – the partnership will also raise sustainability efforts in the Marriott International hotels across the region.
Michael Malik, Chief Operations Officer, Greater China
“We are very pleased to start this meaningful partnership with Proof & Company. Based on Marriott Bonvoy’s extensive F&B portfolio, the partnership underscores our commitment to continuously refining each detail of our offerings. It also enables us to introduce more ways to reduce our carbon footprint, which is a testimony of our long-standing ambition to practice sustainability in every aspect.”
Kickstarting the partnership, Proof and Company CEO Paul Broadbent delivered a key speech at the 2023 Marriott International Greater China Food and Beverage Conference in Sanya on Hainan Island in mid-April. As well as supplying the range for the hotel group’s new spirits programme, Proof & Company will also provide consultancy on drinks concepts and experiences, spirits education and training via Proof Creative, their award-winning team of drinks evangelists.
“We’re thrilled to be partnering with this iconic hotel chain across different cities in China,” said Paul Broadbent, CEO of Proof & Company, “not only because it allows us to harness our extensive logistics and supply network to support their spirits offering, but also because it engages our award-winning ‘Proof Creative’ team with their hotels to elevate the beverage experience. We can’t wait to get started and are particularly excited to be embedding the ecoSPIRITS technology into such a large platform, helping to reduce waste and carbon emissions, something we are all striving to achieve in today’s world.”
The new partnership marks a major strategic expansion in Proof and Company’s hospitality spirits distribution in the Greater China market and officially began at the start of this month.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,500 properties under 31 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program.
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