CANEROCK JAMAICAN SPICED RUM MADE WAVES IN AUSTRALIA

AUSTRALIA, 7 JUNE – Maison Ferrand, one of the world’s premier boutique producers of fine spirits, has come together with Proof & Company, an acclaimed distributor in Asia Pacific, to launch their latest creation in Australia: Canerock Jamaican Spiced Rum. The introduction to Canerock was a series of engaging activities, highlighting the brand’s heritage, unique spice profile, and commitment to environmental conservation.

The festivities commenced with an exciting cocktail competition held on Friday, May 26th. Participating bars were challenged to craft original Canerock drinks, drawing inspiration from the brand’s rich history. A panel of esteemed judges from Proof & Company meticulously evaluated each creation, ensuring that the cocktails aligned with Canerock’s essence of savouring life and taking it slow. The judging panel, embodying the spirit of unity akin to the Caribbean islands, travelled through the city and connected the competing bars in a memorable journey.

After careful consideration, Callum McKay from Bar Brutus emerged as the winner of the Canerock Cocktail Competition with his sensational creation, “Turtle-y Tiki.” This winning drink combines the bold palate of Canerock Jamaican Spiced Rum with the refreshing notes of Aperol, puréed mango, puréed yuzu, lime, and a pinch of salt. The cocktail is garnished with a seriously busy mint sprig, adding a visually striking element to the presentation. In addition, Mitchell Blanch Cobbler West End secured the runner-up position with his delightful creation, “Coco Bongo.” This cocktail artfully blends Canerock Jamaican Spiced Rum, wattleseed-infused Mr Black, coconut Xucca, and charred orange oleo, delivering a harmonious fusion of flavours.

The week-long celebration culminated in the grand official launch event held at Jungle Bar in Brisbane. This exclusive gathering saw an impressive number of cocktails, served to delight the senses of over 60 esteemed guests. As a special tribute to World Turtle Day, Proof & Company pledged to donate one dollar to the Sea Turtle Foundation of Australia for every bottle of Canerock Jamaican Spiced Rum sold. The collective effort and support resulted in a meaningful donation of $6,000, a testament to the commitment of Proof & Company in contributing to the well-being of these flippered friends.

“I am delighted to announce the introduction of Canerock to the Australian Market,” states Pia Lehman, Senior Brand Manager (ANZ). “With its rich character, inspired by the lush landscapes of Jamaica, Canerock is a perfect match for Australia’s zest for life and love for diverse rum spirits. As a brand, we are excited to join Australia’s extraordinary rum culture and bring a slice of Jamaica’s sunshine to your glasses. Here’s to creating #slowandsteady moments that celebrate the vibrant spirit of Canerock.”

Canerock is, at its core, an ode to its birthplace: Jamaica. Crafted using traditional methods and harnessing the expertise of the two famous distilleries of the island – Long Pond and Clarendon, both well-known for their immense knowledge in Jamaican rums that have been passed on for generations, Canerock Jamaican Spiced Rum find the perfect equilibrium between subtlety and potency. It is a blend of rums distilled in both pot and column stills, incorporating high-ester rums that have been aged between five to ten years.

Canerock’s distinct character is derived from three essential elements: its legacy of savoir-faire, superior ingredients, and patience. These values have inspired its turtle icon: a symbol of resilience and unhurried progress. In accordance, Canerock aims to encourage the art of slowing down and savouring every moment. Each element of the experience has been carefully constructed, from the beech wood bottle adorned with a turtle carving, to the natural cork stopper, to the sublime liquid.

After three long years of experiments and more than 90 tests, the optimal ingredients for emphasizing the unique personality of the rum were identified: vanilla beans from Madagascar, fresh coconuts from the Caribbean, and a pinch of Jamaican ginger. Every aromatic is steeped separately to make sure it produces its finest aromas, before being combined with the rum. As opposed to other synthetically flavoured rums, Canerock uses only carefully selected natural spices, individually infused to make sure that the full spectrum of its scent is extracted before blending.

Now available in Australia and New Zealand and coming soon to Singapore this year. For more information on Canerock and the ordering process, please contact your respective sales representative to get that taste of adventure.

ABOUT MAISON FERRAND

Maison Ferrand is the result of the encounter in 1989 between Alexandre Gabriel and one of the oldest winegrowing families in the Cognac region. Alexandre Gabriel’s intention was to breathe new life into Maison Ferrand and make it the world’s best cognac. He wanted to maintain age-old, craft-based production methods which were worlds apart from mass production techniques and sought to bring back to market the true expression of Grande Champagne’s – known as Cognac’s finest region – great terroir.

Alexandre Gabriel then continued with a mission to preserve age-old, craft production methods that capture the true expression of the spirit, and a commitment to revisit the classics while advancing innovation. Today, consumers around the globe appreciate the company’s fine spirits brands, which are distributed in more than 89 countries in some of the world’s most prestigious outlets.

For more information, please visit Maison Ferrand and Canerock Jamaican Spiced Rum.