SINGAPORE 13 July 2020 – Brass Lion Distillery, Singapore’s leading craft spirits producer, has appointed Proof & Company as their distribution partner in the city state. This announcement brings together two home-grown champions of independents spirits and cocktail culture.

“Local is a big part of the future of fine drinking. Across our Asia Pacific markets, Proof & Company is committed to championing the very best of local and regional distilling – and Brass Lion certainly fits the bill.” says Richelle South, Proof & Company’s Commercial Director, Singapore. “We look forward to working closely with Jamie, Kino and the entire team to continue Brass Lion’s rise as the benchmark distillery in this cocktail and spirits-loving city.”

Founded in 2018 by Jamie Koh, after a six-year journey of development, Brass Lion Distillery is Singapore’s first full-fledged micro distillery. Notes Jamie, “I first conceptualised the idea of a Singaporean distillery producing uniquely Singaporean spirits back in 2012. We believe Singapore is the perfect place to create a holistic distillery experience, given how the cocktail and spirits scene here has matured in recent years. At Brass Lion Distillery, we place a strong focus on the quality of our product.”

Jamie Koh, Founder & CEO, Brass Lion Distillery

The heart of the 4,000-square-foot standalone distillery is the ground floor, where small batch spirits are produced in a hand-crafted 150-litre copper still, then hand-labelled and hand-bottled. The distillery also features an urban herb garden, which features an assortment of herbs like lemongrass, rosemary, peppermint and kaffir lime leaves, specifically cultivated for use in the distillery and the second-floor tasting room.

The second floor of the distillery is also home to a retail corner, spirits research lab. The tasting room, serves iterations of gin-based cocktails and light bites that pair well with these drinks. Tours and workshops run on a regular basis, allowing spirits lovers to learn more about the art of distilling and customise their very own bottle of gin.

Brass Lion’s flagship spirit, the Singapore Dry Gin, is a tropical and distinctly Singaporean gin that evokes the island’s sense of place. Crafted in the New World-style, gin draws inspiration from the region’s centuries-old spice trade, which brought a plethora of Asian herbs and spices to the island.

The flagship dry gin is complemented by the Butterfly Pea Gin, which is a floral spirit infused with butterfly pea flowers and lavender. Butterfly pea flowers, a staple in local Peranakan cuisine, gives the gin its deep blue hue. With the addition of tonic or citrus, the gin morphs from a deep blue into a vibrant indigo.

The distillery’s other current release is the Pahit Pink Gin, a classic pink gin with a local, historical twist. First popularised by the British Royal Navy as a remedy for sea sickness in colonial Malaya, a mix of gin and bitters became known in the Straits region as Gin Pahit (or bitter gin). This blend of Singapore Dry Gin and Brass Lion Singapore Bitters is a warm, full-bodied spiced gin.

Kino Soh, Brand Ambassador, Brass Lion Distillery

The new partnership aims to make Brass Lion Singapore’s gin of choice. Proof & Company will expand Brass Lion’s existing on-trade and off-trade presence through its strong client network of national retailers, leading cocktail venues and major hotels. The Proof & Company and Brass Lion teams will work closely together to provide enhanced levels of customer support and engagement for the rapidly growing base of consumers and bartenders who are drinking local.

Kino Soh, Brand Ambassador for Brass Lion Distillery, “I am delighted to now work with the Proof & Company to spread Singapore pride in the trade. Please do come spend time with us through the distillery experience and more!”

About Brass Lion Distillery

Launched in 2018, Brass Lion Distillery is Singapore’s first full-fledged micro-distillery offering a selection of high-quality craft spirits using local ingredients. Inspired by the flourishing spice trade that made Singapore a trading hub in the 19th century, Brass Lion Distillery uses familiar Southeast Asian botanicals to create distinctive spirit creations that reflect Singapore’s heritage as a cultural melting pot. The debut offering is the Brass Lion Singapore Dry Gin, featuring 22 botanicals, with strong Asian influence, including pomelo peel, tangerine peel, kaffir lime leaves, galangal, lemongrass, chrysanthemum and torch ginger flower. Distilled using a traditional 150-litre copper pot still, the gin presents floral and citrusy notes with a full-bodied mouth-feel. The distillery also houses a herb garden, a R&D lab and a tasting room with drinks that take inspiration from the gin’s various botanicals. Tours and workshops are also available for participants to sign-up and learn more about the art of distilling and customising their very own bottle of gin.

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Brass Lion is now available for Singapore trade customers through Proof & Company’s B2B Portal or email to place an order. Consumers can purchase Brass Lion at EC Proof and other leading Singapore online retailers.