GENEVA, 22 AUGUST – Geneva will be home to the first Proof Creative project in continental Europe with the opening of Silverback slated for spring of 2023.
Construction is underway on this highly anticipated venue, located inside a stunning 16th-century building in the Old Town of Geneva. The Old Town or “Vieille Ville”, is an ancient maze of cobblestone-lined streets and picturesque squares, filled with art galleries, and historical sights telling the stories of Geneva’s long and colourful history. Silverback is conveniently located in the heart of the historical centre, just a short stroll from the city’s central shopping district and just a stone’s throw from popular outdoor cafes and restaurants. This archaeological treasure is being restored and provides the interior backdrop to the dual-level bar.
Geneva's Old Town, Switzerland
Silverback will house a monumental back bar of spirits with a special focus on Scotch Whisky, Bourbon, Rye, and whiskies of the world including boutique bottlings found in non-traditional whisky-making countries such as Germany, Sweden and of course Switzerland. It will be supported by a sharp list of European wines, high-quality beers and an inspired offering of seasonal cocktails aimed to provide a cocktail for any palate.
“My dream for Silverback is to indulge clients in a unique atmosphere of historical significance whilst offering 500 fabulous whiskies as well as great live music,” says Jean Michel Aubry, the founder of the project. Director of Operations, Roderick Boerma, adds, “This will be a one-of-a-kind project housing an enormous amount of energy. The excitement of being able to do what you love in this historical venue is just incomparable.”
Charlie Ainsbury, Senior Bar Consultant at Proof Creative
“We can see this bar being the ambassador for fine, convivial drinking in Geneva. We want Silverback to be the go-to for anyone looking for a good time in Geneva. A place where the locals, as well as visitors, can freely pull up a barstool to talk to the friendly bartenders or take a cosy banquette and feel like they have their own little corner of Geneva.
Geneva has incredible potential to be a bar destination. It’s an international city with many global companies calling it home so the population is there. Its proximity to other great cocktail cities like Paris and Zurich as well as all its neighbouring countries makes it an ideal weekend destination too. We are very much looking forward to contributing to the F&B landscape here.”
The floor below, in the centuries-old cellars of the building, will house the darker, and seductive sibling of Silverback that will come alive with a revolving live music program featuring local and international musicians. The drinks offering of Silverback will be extended to the floor below with an additional focus on Champagne.
Silverback will share the ground floor of this magnificent edifice with two other venues; a bright, contemporary neighbourhood wine bar as well as a yet-to-be-named restaurant next door, occupying the final tenancy. This multi-venue building will cement itself as a must-visit destination for the city.
Silverback's Work in Progress
Proof Creative’s involvement began in late 2021 and will implement its renowned ’20 Pillar’ creative process which includes early conceptual development, bar functional layout, major equipment sourcing, OS&E curation, spirits curation, drinks development and pre-opening support and training.
The Proof Creative team is busy at work bringing Silverback to life so stay tuned for more on this next year.