ASIA PACIFIC, 7 JUNE – Originating from the Latin verb “aperire” which means “to open”, the Italian Aperitivo has a long history extending back to the Roman Empire, and it has been widely spread across the globe. Aperitivo is more than just a simple Italian-style happy hour. Just like everything else, Italians conduct their pre-meal drinks with unmatched and almost unfair sophistication, adding Aperitivo to the long list of things that make Italian culture admirable.

Giancarlo Mancino, Creator of Mancino Vermouth and Rinomato Aperitivo

From 12 pm to 1 pm and 6.30 pm to 8 pm, the Aperitivo hour is a daily, informal celebration of life with good people, good drinks and good food and has become an art form of imbibing before the Italians eat.

“The Aperitivo is an essential moment of joy, relaxation, and a time for socialisation. It’s a strong Italian tradition that we always keep alive and incorporate into our range of Mancino Vermouth. Quality is essential as a true Aperitivo moment doesn’t need over-complicated drinks, but delicious craft spirits that can easily be topped up with a seltzer or some Prosecco.”

Created for the very dream of bringing back vermouth made in an authentic, classic 1900’s style, Mancino Vermouth will elevate your Aperitivo Hour with the taste of intricate flavours of the past in simple cocktail recipes.

“Most aperitivo drinks, historically, have a common ingredient: a Vermouth or a Bitter Liquor. A Negroni (the most sold cocktail for 2022), Vermouth Highball, Americano, and Spritzes are the “go-to” drinks for the Aperitivo moment. With simple ingredients, Mancino Vermouth helps to create a drink with lots of personality,” Grazia Di Franco, Mancino Vermouth Brand Ambassador explains.

Americano: Mancino Vermouth Rosso, Rinomato Bitter Scuro, Top with Soda Water

Cardinale Highball: Mancino Vermouth di Torino Secco, Rinomato Aperitivo Bitter Scuro, Dry Gin, Top with Grapefruit Soda

Flora Spritz: Mancino Vermouth Sakura, Rinomato Aperitivo Deciso, Top with Bubbles

As long as you are drinking, appetizers and other light fares should be available. One could regularly find these fundamentals; cured meat, olives and cheeses to vegetables, quiches, pizza, or a small plate of pasta. The Mancino Vermouth team recommends upgrading your food selection with some gourmet bites, homemade dips and small focaccia for a spread of sophisticated nibbles.

Pizza and a Milano-Torino

The great Italian ritual of Aperitivo is continuing to gain propulsion in Australia and Asia, with its Italian rich heritage. The purest expression of Aperitivo can be enjoyed anywhere: at home or in a bar, in a park or by the sea, so long as you are relaxing, in good company, with food and drinks that are delicious.

And Mancino Vermouth is encouraging people to take part in the Aperitivo ritual by providing easy-to-make cocktails at home as well as imparting tips on the best and happiest hour of the day. Just like there’s no Negroni without Vermouth, the Art of Aperitivo is never complete without Mancino Vermouth.


Mancino Vermouth was born in 2011 in a small family-run distillery in Asti, Piedmont. The distillery, established over 60 years ago in 1957, inspired Giancarlo Mancino, owner of the brand, to compose his own vermouth using only the finest hand-picked spices and botanicals. From the moment you pick up the bottle, its classic look and feel, together with the bittersweet concoctions awaiting inside, impress upon you the timeless character that make Mancino Vermouth an integral part of the world’s finest cocktail bars.

For more information, please visit Mancino Vermouth.