FROM BEHIND THE BAR: A BRAND STORY FROM ELEMENTAL DISTILLERS
NEW ZEALAND, 13 FEBRUARY – In the heart of New Zealand’s flourishing gin market, Roots Gin stands as a beacon of excellence. Crafted by the visionary team at Elemental Distillers, its recent accolade as the World’s Best London Dry Gin at the 2023 World Gin Awards in London speaks volumes about the brand’s unmatched expertise and unwavering commitment to the art of distillation.
We had the privilege of sitting down with Elemental Distillers’ co-founder, Ben Leggett, to delve into the philosophy behind Roots Gin.
Roots Marlborough Dry Gin, World's Best London Dry Gin 2023
Congratulations on winning the prestigious award of World’s Best London Dry Gin (2023)! How does it feel to be recognized on a global stage?
In the quiet Kiwi corner where our distillery resides, being thrust onto the global stage is nothing short of humbling. Even with our stoic distillery manager, Alex, I could tell he was absolutely stoked with the accolade.
The award was a real game-changer back home, causing a whopping 600% growth in a month. I remember hopping off the plane back from the Awards Ceremony, transiting at Dubai Airport, and my phone was going mental. Our website crashed due to a sudden surge in demand. It was a bit surreal.
Tell us about your journey from its Roots to recognition. How did the passion for spirits come about?
Growing up in this little country at the edge of the map, I was pretty anxious about not knowing where life was heading. At 17, I went on an exchange program in Argentina’s Andes Mountains—total sink-or-swim stuff. It sparked this independent streak and changed my mentality, a turning point in my life.
I pursued a diploma in tourism, worked in hospitality across France and England, and landed my first bar job through a chance meeting. This marked the beginning of my deep dive into the spirits industry. Roles as a brand ambassador, WSET instructor, and collaborations with creative agencies sharpened my focus, pushing me to take my passion seriously.
And after those 14 transformative years, I returned to my roots in Marlborough, this venture is more than a business; it’s a full-circle moment for sure.
Ben Leggett, Founder & Distiller of Elemental Distillers Ltd
Roots Rosso Pinot Noir Gin
How does Elemental Distillers’ philosophy shape the creation of its spirits?
The philosophy of Elemental Distillers is a fusion of chemistry and botanicals, intricately woven into our brand’s name. Alex and I share a deep emotional connection to our craft, focusing on the purpose behind each spirit we create. Our commitment to exceptional quality remains steadfast, as seen in our engaging blind tastings and the constant pursuit of excellence through research and development. The Roots Vintage Pinot Noir Rosso, a testament to our dedication, took 1.5 years to achieve perfection. At our core lies the pillars of sustainability and supreme craftsmanship; we won’t give our seal of approval to anything that doesn’t hit the mark.
Could you share the magic behind Roots Dry Gin and what sets it apart from other brands?
We wanted to pay homage to London Dry Gin with a distinctive twist. Our gin stands out by cranking up the botanical mass, resulting in a powerful juniper palate weight. We’ve got six seasonal botanicals sourced directly, and each one is essential. It’s a “less is more” philosophy – take one out, and the whole thing falls flat. Freshness is key, we have great lead time for the locally sourced ingredients.
What truly sets Roots Dry Gin apart is its versatility. Rather than limiting cocktail creativity, its fuller botanical profile enhances it, with the robust flavour standing out even in intricate mixtures. This, coupled with the distinctive signature from native botanicals, establishes Roots Dry Gin as a catalyst for both classic and inventive drink recipes.
Gorse Day
Grapefruit Peel Day
Does Elemental Distillers have any sustainability initiatives or community involvement?
A hundred percent. Our community engagement events, like the Gorse Day and Grapefruit Peel Day, bring locals into the process. Picture this: 4WDs, mountains, foraging, a chef, and a still for micro distillation—an immersive experience.
In production, we efficiently circulate water, repurpose shipping containers for our distillery, and repurpose ethanol byproducts from the dairy industry. Adopting a closed-loop system, we use worm farms to compost botanicals, and we’re on the path to earning a B Corp Certification. Responsible foraging is paramount, and we collaborate with GAP-certified companies.
Our commitment extends to our eco-friendly collaboration with ecoSPIRITS, making us the sole New Zealand distillery using ecoTOTES. The Roots eco Dry Gin, packaged in organic ink, stands as a premium, sustainable offering, providing five bottles to new accounts—encouraging a blend of quality and eco-conscious choices.
What current or forecasted spirit trends excite you?
Breaking away from traditional stereotypes is a trend that resonates with me. The emergence of brands beyond the conventional spirit-producing regions is captivating. Whether it’s single malt production in Thailand, rye whisky from the Netherlands or sherry cask malt barrels in Tasmania, these examples challenge preconceived notions about the geographical origins of exceptional spirits.
Mezcal, with its commitment to preserving ancestral methods, is another area of excitement. While grappling with challenges in maintaining quality control with rudimentary production methods, brands successfully navigating this balance and celebrating their heritage inspire me. It’s particularly intriguing to observe this from the perspective of New Zealand, a country with a unique context and a relatively short history in spirits production.
Ben Leggett at Gorse Day
What advice would you offer to aspiring spirit makers?
I encourage aspiring makers to just have a go. Crafting a good gin may seem challenging, but it’s a journey worth taking. My own path started with a modest 3L still in my kitchen, an oven hob, and a garden hose.
Commit to the process – grab a notebook, distill, taste, make mistakes, and distill again. Get it wrong, get people to try your product, learn from the criticism and feedback, and keep going until you get it right. Embrace errors, share your creations for feedback, and keep going. Define your goal – know the style you aim for, match it to a cocktail, and channel your efforts effectively.
If you could drink anything anywhere in the world right now, where would it be, and what tipple?
Given the chance, I’d transport myself back to Mexico. Picture this—a hot day, a cold cerveza, a good Blanco tequila, and a taco. It’s a simple yet perfect combination that encapsulates the essence of the Latin experience. There’s something about the setting, the food, and the entire package that I haven’t been able to replace anywhere else.
ABOUT ROOTS DRY GIN
Nestled in Marlborough, Elemental Distillers operates at the heart of New Zealand’s celebrated wine region. With decades of combined experience in the global drinks industry, the brand is dedicated to crafting premium spirits and liqueurs while maintaining complete transparency in its sourcing and production processes. With a commitment to local sourcing, many of their ingredients come directly from New Zealand, ranging from wild and organic to native and family-owned farms.
ROOTS Dry Gin, the brand’s flagship product, is meticulously crafted entirely onsite at their bespoke container distillery. Its crisp and robust ‘London Dry’ style has earned it acclaim, underscoring Elemental Distillers’ dedication to excellence and innovation in the craft spirits industry. Among their exceptional offerings is Roots Gin, a diverse range that includes the award-winning Roots Marlborough Dry Gin, acclaimed as the World’s Best London Dry Gin at the World Gin Awards, and their latest creation, Roots Rosso Pinot Noir Gin.
For more information, please visit Elemental Distillers.
PROOF CREATIVE UNVEILS THE OPULENT QURA IN HONG KONG
HONG KONG, 16 JANUARY – The anticipation has been building, and the moment has finally arrived – Qura, a haven for connoisseurs of the world’s rarest and most exquisite spirits, has opened its doors in the heart of Hong Kong. This opulent and elegant venue promises a unique experience that marries vintage spirits, luxurious comfort, and a relaxed, residential-style atmosphere.
The Spirit Collection: A Journey through Time
At the heart of Qura lies a collection of spirits that tells a story of time, dedication, and exceptional craftsmanship. This curated selection of rare and vintage bottles has been expertly sourced from across the globe, with a meticulous focus on quality and provenance. Each bottle represents a piece of history, offering a glimpse into the world of spirits like no other.
In consultation with the Qura team, Proof Creative and Proof & Company (Hong Kong) embarked on a journey that spanned continents and crossed oceans to assemble a remarkable spirit collection. Scouring hidden corners and specialist distributors, seeking out treasures that would elevate the experience of spirit enthusiasts. The result is an assembly of spirits that include everything from vintage whiskies to aged rums and unique liqueurs, all waiting to be discovered by those with a keen eye for these unique gems.
Creating an Atmosphere of Elegance and Comfort
What sets Qura apart isn’t just its unrivaled collection but also its commitment to creating a refined yet comfortable ambiance. This venue aims to make guests feel as if they have stepped into a luxurious residence rather than a traditional bar.
Upon entering, guests are transported to a living room that exudes elegance and sophistication. The carefully chosen furnishings and decor create an inviting space where guests can relax and begin their journey through the world of exceptional spirits.
Moving through this expansive venue, guests will notice an intriguing design feature that lends an air of intimacy to the spacious surroundings. Despite the grandeur of the venue, it masterfully crafts distinct pockets of privacy, ensuring that every corner tells a unique story and that no guest ever feels lost in a crowd. This thoughtful layout creates an atmosphere where you would never think that Qura can host up to 120 people at full capacity.
As visitors move through the venue, they are greeted by a stunning bar counter that showcases the extensive spirit collection. The panoramic view of the Hong Kong skyline from the bar counter adds to the sense of grandeur and exclusivity. The dining room offers a perfect setting for indulging in fine cuisine paired with rare spirits. The carefully crafted menu complements the spirit collection, providing an experience that transcends ordinary dining.
For those who appreciate the art of cigar pairing, the cigar room at Qura is a sanctuary. It’s a place where guests can enjoy a fine cigar alongside their chosen spirit, creating moments of pure relaxation.
An Experience that Transcends Ordinary Dining and Drinking
The official opening of Qura marks the beginning of a new era for spirit aficionados in Hong Kong. A haven where timeless spirits converge with modern comfort, and where history seamlessly intertwines with luxury. With its unparalleled collection and residential-style ambiance, Qura aspires to be the go-to destination for those who savor the finer nuances of life.
ABOUT QURA BAR, REGENT HONG KONG
A feast for the senses with rare spirits and majestic views at Regent Hong Kong. Unforgettable evenings begin and end at Qura Bar with an eclectic sensory journey through a cosy lounge, a stunning bar, and an intimate cigar haven. Blending the glamour of a bygone era with Art Deco and vintage accents, Qura Bar is home to a curated collection of exceptional drinks, rare spirits, classic culinary delights, and electrifying harbour views.
For more information, please visit Regent Hong Kong.
PROOF & COMPANY WELCOMES RON MATUSALEM RUM TO IT’S PORTFOLIO OF EXTRAORDINARY SPIRITS
ASIA PACIFIC, 5 OCTOBER – Proof & Company is proud to announce the latest addition to its portfolio of premium craft spirit brands: Ron Matusalem, ‘pioneers in the art of timeless good taste’. This exciting partnership, which begins with exclusive distribution in the Singapore market, reflects Proof & Company’s commitment to offering the bar industry, retail, and other channel partners the finest spirits from around the world.
Ron Matusalem Gran Reserve 15 Years Old
Founded in 1872 in Santiago de Cuba, Ron Matusalem Rum boasts a remarkable 150-year history of rum-making excellence. As a family-owned business now in its fifth generation, the brand has preserved its legacy of craftsmanship, innovation, and quality for over a century.
One of the secrets behind Ron Matusalem’s exceptional flavour is its unique Solera aging process, derived from a Spanish tradition of the making of Sherry wines and brandy. This process imparts a softness and depth of flavour that sets the brand apart, making it a preferred choice amongst those who appreciate the finer qualities of rum in more than 70 countries.
In recognition of its exceptional quality, Ron Matusalem received prestigious accolades at the Drinks International Awards 2023, ranking #4 in the Top Trending Rum category and #8 in the Bestselling Rum category.
Furthermore, Ron Matusalem Rum is delighted to support the new golden age in cocktails by partnering with The World’s 50 Best Bars as an Official Sponsor. This collaboration supports Ron Matusalem Rum’s commitment to elevating cocktail culture and celebrating the artistry of mixology.
“We are thrilled to introduce Ron Matusalem Rum to our portfolio,” said Paul Broadbent, CEO of Proof & Company. “Ron Matusalem Rum’s storied heritage, family legacy, and dedication to innovation perfectly complements our daily pursuit to provide our customers with extraordinary spirits.”
Ron Matusalem Gran Reserve 15 Years Old
Yoze Torres, Global CEO of Ron Matusalem, confirms: “Celebrating 150 years of history as an independent family brand with presence in over 70 countries means being at the forefront, leading the way in such an exciting segment as rum, and with the clear objective of offering products of the highest quality. To achieve this position of leadership, it is crucial to have strategic partners. In this context, we are very pleased to announce our collaboration with Proof and Company in Singapore, which aims to enhance our closeness to our consumers and influencers.”
PROOF & COMPANY WELCOMES WAUBS HARBOUR DISTILLERY TO OUR PORTFOLIO
AUSTRALIA, 23 AUGUST – With Proof & Company’s ongoing commitment to broadening the spectrum of extraordinary spirit brands within the Australian market, we are excited to unveil our partnership with Waubs Harbour Distillery in Tasmania. It brings us immense joy to undertake the distribution of their exquisite collection of single malt whiskies throughout Australia.
Waubs Harbour Distillery, Tasmania
Founded by brothers Tim and Rob Polmear and Tim’s wife Bec, Waubs Harbour Distillery is the result of Rob using his extensive distilling experience to create a whisky using ‘the best equipment in the perfect location’. The team now creates maritime Tasmanian single malt whisky, that is made, matured and bottled just metres from the ocean on the far east coast of Tasmania, Australia.
Waubs Harbour Distillery joins the Proof & Company portfolio of premium brands that include Ferrand Cognac, Plantation Rum, Never Never Distilling Co Gin, The Everleigh Bottling Co., Mancino Vermouth, Arquitecto Tequila and more. The new partnership is described as ‘the perfect pairing of two independent, passionate and strategically run businesses’.
Damian Kaehler, General Manager, Proof & Company, Australia, said: “I am proud to welcome Waubs Harbour to the Proof & Company family. Their dedication to producing an exceptional maritime single malt whisky, rooted deeply in the rich provenance of Tasmania, perfectly aligns with our commitment to craft and quality.
It’s a testament to their courage and meticulous approach that they’ve harnessed the rugged beauty of Tasmania, distilling not just whisky, but the very essence of its origin. Here’s to celebrating what makes Tasmanian whisky rare, premium, and unparalleled.”
Brothers Tim and Rob Polmear, and Tim’s wife, Bec
Port Storm from their Flagship Series of Single Malt Whiskies
The Waubs Harbour Distillery team is also excited about the new partnership, “Waubs Harbour is thrilled to be partnering with a well-respected company that has similar high standards to our own. We look forward to building Waubs Harbour together domestically in Australia and beyond.”
The Waubs Harbour Distillery range of single malts comprises Original Single Malt Whisky, Port Storm Single Malt Whisky, and Founder’s Reserve Single Malt Whisky, with all now available to any bar, hospitality venue, or bottle shop through your local Proof & Company representative.
ABOUT WAUBS HARBOUR DISTILLERY
Sparked by a vision conceived during a fireside conversation, Tim Polmear’s question, “If you could make whisky your way, using the best equipment in the perfect location, how would you do it?” started the creation of Waubs Harbour Whisky in 2017.
Guided by this reverence, Waubs Harbour Distillery discovered the perfect location – an aged oyster hatchery on Tasmania’s eastern coastline, nestled at the ocean’s edge. This choice resonated harmoniously with the distillery’s vision of provenance. This vision is now actualized in the form of a truly maritime Tasmanian single malt whisky, designed to thrive in the wild embrace of coastal surroundings. Every drop crafted at Waubs Harbour Distillery carries an intention – an intention to create an authentically distinctive character that mirrors the coastal embrace of its surroundings.
For more information, please visit Waubs Harbour Distillery
FROM BEHIND THE BAR: HANDLING THE HEAT WITH SPICY COCKTAILS
ASIA PACIFIC, 3 JULY – Spicy cocktails have gained popularity over the years, thanks to their delightful combination of warming spice and complex flavours. Among the pioneers, the Spicy Margarita sparked this trend, but classics like the Bloody Mary and Red Snapper set the foundation for these fiery concoctions.
Understanding the ascent of spicy cocktails begins with the creation of the Bloody Mary in 1934. A renowned bartender named Fernand Petiot perfected the recipe for a vodka and tomato juice cocktail, initially named Bloody Mary at The St. Regis New York’s King Cole Bar. Later, it was renamed the Red Snapper to cater to the refined clientele. Despite the change, the Bloody Mary remains a timeless favourite for over 80 years.
Today, each St. Regis hotel and resort offers its own unique twist on the drink. At The St. Regis Bangkok, The Siam Mary boasts signature Thai flavours—spicy, zesty, sweet, and salty. Meanwhile, The Island Mary at The St. Regis Maldives Vommuli Resort elevates the experience with kala namak salt, a seasoning popular in South Asian cuisine, served in a nautilus seashell for a touch of beachy ambience.
The Siam Mary
The Island Mary
However, it’s the Spicy Margarita has emerged as the driving force behind this trend, propelling the category to new heights in recent years. Its immense popularity stems from the perfect fusion of classic margarita flavours with the fiery kick of jalapeños. This refreshing and spicy cocktail has captivated the taste buds of enthusiasts far and wide. The versatility of the spicy margarita further contributes to its widespread acclaim. With a plethora of spicy ingredients to choose from, bartenders can explore endless possibilities of flavour combinations. At 28 HongKong Street, the team embraces creative freedom and experimentation. Their Guava Spicy Margarita, featuring the bold fusion of Reaper Pepper and agave, exemplifies the exciting possibilities that arise from flavour exploration.
As people’s palates become more adventurous, there is a growing demand for spicier options in both food and drinks. This cultural shift towards appreciating spice has led to an expansion in the realm of spicy spirits, with brands exploring diverse ingredients and spices to enhance their offerings. Peddlers Rare Eastern Gin, Terai Gin, and St. George Green Chile Vodka are notable examples of this trend. These spirits can be incorporated into classic cocktails like margaritas and martinis, offering a contemporary twist on traditional favourites.
To elevate the heat and complexity of cocktails, there are various techniques beyond using spicy spirits alone. Infusing spirits with hot peppers such as jalapeños, habaneros, or even ghost peppers, or creating spicy syrups by combining hot peppers with water, sugar, or vinegar, provide simple yet effective methods to enhance a cocktail’s flavour profile. Bartenders can easily experiment and craft unique, innovative drinks that cater to customers’ evolving tastes.
Additionally, incorporating bitters like Scrappy’s Firewater Tincture adds a spicy kick without overpowering other flavours, making them a versatile addition to a wide range of spirits and mixers. Super Loco in Singapore showcases this with their Fiery Paloma, a captivating cocktail featuring grapefruit, lime, tequila, and the fiery touch of firewater bitters, offering an enticing option for those seeking a spicy cocktail experience.
Spicy Paloma with La Travesia
Guava Spicy Margarita
Spicy cocktails have evolved from a mere trend into a permanent fixture in the world of mixology. From the timeless Bloody Mary to the inventive Spicy Margarita and beyond, the possibilities are limitless. So why not add some spice to your drinking repertoire and embark on a flavorful journey of spicy cocktail exploration?
PROOF & COMPANY WARMLY WELCOMES THE EVERLEIGH BOTTLING CO.
AUSTRALIA, 1 JUNE– As Proof & Company continues to expand our portfolio of extraordinary spirit brands to service the Australian market, we proudly announce our partnership with The Everleigh Bottling Co. This new collaboration brings together two independent, passionate, and creative businesses in a perfect pairing.
Everleigh Bottling Co. Martini Bottled Cocktail
The Everleigh Bottling Co. is part of the Made in the Shade group that unites a number of Melbourne-based venues and brands, owned and operated by Michael and Zara Madrusan. The duo are long-standing members of the hospitality industry who have significantly elevated the service and drinking experience in Australia, with establishments like The Everleigh, Bar Margaux, Heartbreaker, Connie’s Pizza, Everleigh Bottling Co., and Navy Strength Ice Co.
“We are excited about our new partnership with Proof & Company. It was very important for us to work with a partner who has a deep connection with the drinks and hospitality industry. We have long admired the work they have done with luxury brands and look forward to this new partnership coming to life,” says Michael and Zara Madrusan.
Michael and Zara Madrusan, Founders of Made In Shade
Damian Kaehler, General Manager of Proof & Company Australia, warmly welcomes The Everleigh Bottling Co. into our portfolio of premium products, including Plantation Rum, Never Never Distilling Co., Sullivans Cove Whisky, Mancino Vermouth, Arquitecto Tequila, and Widges Gin.
“We are honoured to partner with The Everleigh Bottling Co. and warmly welcome them into our portfolio for distribution. Michael and Zara are passionate individuals who have significantly impacted our industry. They have successfully curated an extraordinary suite of brands that brings the bar to your home. Their story has deep synergies with Proof and Company; we’re of the same DNA and look forward to what’s to come from this partnership.”
Classic Cocktails Range
Sparkling Cocktails Range
Drawing inspiration from their renowned cocktail bar, The Everleigh, each cocktail crafted by The Everleigh Bottling Co. undergoes meticulous hand-crafting and bottling with the same spirits and attention to detail that has earned the venue its global reputation. The premium products embody the old-world elegance of classic cocktail culture, seamlessly transitioning from bar to bottle. Ideal for bars, hospitality venues, and bottle shops, these offerings enhance any setting. Proof & Company and The Everleigh Bottling Co. strive to provide well-constructed cocktails for all occasions, including at-home enjoyment in both on-premise and off-premise settings.
From June 1st, 2023, Proof & Company offers an exquisite selection of Classic Cocktails, including Martini, Manhattan, Negroni, and Old Fashioned, along with the light and lively Sparkling Cocktails featuring Americano, Fruit Cup, French 75, Palomita, Guava Margarita, and Bellini. Additionally, a Non-alcoholic range comprising Bellini, Guava Margarita, and the soon-to-be-released Non-alcoholic Venetian Spritz will be available. For more information and to order, please reach out to your local Proof & Company representative.
ABOUT THE EVERLEIGH BOTTLING CO.
Founded by hospitality stalwarts Michael and Zara Madrusan, The Everleigh Bottling Co. is part of Melbourne’s Made in the Shade group which includes The Everleigh, Heartbreaker, Bar Margaux, Connie’s Italian Diner and Navy Strength Ice Co.
Setting the bar for fine drinking in Australia since 2011 and pioneering bottled cocktails since 2015, The Everleigh Bottling Co. can be found in major and independent retailers, boutique and five-star hotels, arts venues, airport lounges, on tap at large-scale arenas and in the home bars of the most discerning drinkers across the country. Inheriting their name, recipes and ethos from the internationally-renowned cocktail bar, The Everleigh in Melbourne, every cocktail is hand-made and bottled with the same spirits and distinctive attention to detail which settled her a reputation as one of the best bars in the world.
For more information, please visit The Everleigh Bottling Co.
FROM BEHIND THE BAR: THE IMPORTANCE OF TERROIR IN RUM
ASIA PACIFIC, 12 APRIL – Rum is a versatile and flavorful spirit that has become a staple ingredient in cocktails across the globe. While it is beloved for its distinct taste, one often overlooked element that sets one rum apart from another is terroir. This concept, which is gaining traction in the world of spirits, emphasises the importance of environmental and cultural factors in shaping a rum’s flavour profile.
Explore the world of rum and terroir with us as we learn about the impact of climate, soil, and cultural practices on the unique taste and character of each rum. From the Caribbean to the Pacific and beyond, this concept of rum and terroir promises to reveal the fascinating complexities and nuances of this beloved spirit.
Plantation Rum Isle of Fiji
Terroir And Its Impact On Rum
Terroir refers to the environmental factors that impact the growth and development of plants that make spirits, resulting in a unique flavour and aroma profile. In the case of rum, terroir plays a significant role in shaping the final product. Whether it is wheat, sugarcane, agave, or grapes, at its core, all spirits are agricultural products that start with their plants.
Various environmental factors impact the growth and development of sugarcane used in rum production, such as soil type, microclimate, and native yeast strains. Sugarcane grown in tropical and subtropical areas with high humidity grows faster, undergoes photosynthesis, and produces more sugar. In contrast, drier climates can concentrate flavours into specific parts of the plant, resulting in less yield but more concentrated flavours. For example, sugarcane in Fiji is well known to be high quality and easy to grow thanks to the fertile volcanic soil, while Barbados is the only coral island still producing sugar cane thanks to a perfect combination of sunshine, gentle trade winds and cooling rains.
These diverse terroirs lead to distinct styles of rum. Martinique’s Agricole rum showcases the region’s unique terroir with its grassy and vegetal notes, while Jamaican rum’s robust character reflects the island’s culture and fermentation techniques. Each native yeast strain evolves, adding to the complexities and nuances of when, where, and how a spirit is produced.
The West Indies Rum Distillery Ltd, Barbados
Long Pond Distillery, Jamaica
Factors Coupled With Terroir
While Mother Nature plays a significant role in terroir, human activity such as farming, cultivating, and production methods (fermentation, distillation, ageing) also contribute to it. For instance, a farmer’s decision on what to plant near the crops can directly affect the soil microbiome and impact the overall character of the spirit. Furthermore, each process step, from harvesting to fermentation, can introduce variations and contribute to the unique qualities of the final product.
Expanding on Jamaican rums, we see how culture influences fermentation techniques, resulting in longer fermentation times and a heavier body to the final rum. The result is an emphasis on full-bodied, strong with funky notes of tropical fruits, wood, rubber, spices sweet caramel and molasses rum that reflect the relaxed lifestyle of the island. Unaged rums are a great way to experience the true essence of terroir, but even ageing can contribute to it. Careful consideration of the type and treatment of wood in the barrel by distillers can enhance or mask the flavour compounds in the final spirit.
Why Bartenders Should Care About Terroir In Rum
Whether served neat or in a cocktail, terroir adds depth and complexity to the drinking experience. Bartenders are cluing into this, drawing out certain characteristics in different rums to highlight and compliment other ingredients. For example, rums from Puerto Rico tend to be drier due to the island’s hot climate and a requirement of one year of ageing brings out vanilla and oak notes in the spirit, making it the perfect base for the rich and spice-heavy Coquito cocktail. Rum from the Philippines can lend itself well to fruit-forward cocktails, due to the hot and tropical climate, showcasing the rum’s fresh, bright flavours.
As consumers seek more elevated drinking experiences, educating them about the terroir of the rum being served can increase their appreciation for the nuances and complexities of the spirit. By learning about the rum’s terroir, customers can gain a better understanding of the origins of the flavours and aromas in their glass and develop a deeper appreciation for the craftsmanship and artistry involved in producing premium rums.
Plantation Rum, Barbados
The Terroirs Of Plantation Rum
Plantation Rum has made a name for itself in the world of rum by placing a strong emphasis on terroir and its impact on the taste and quality of its rums. The brand has produced a range of exceptional rums by prioritising terroir and experimentation. One of their standout offerings is the Vintage Collection, which includes the Plantation Venezuela 2010, a rum that showcases the distinctive flavours of Venezuelan rum-making. Distilled uniquely in 2010, it boasts a flavour profile that includes notes of hazelnut and oak-nut, highlighting the country’s terroir beautifully.
Furthermore, Plantation Rum has made significant progress in forging partnerships and sampling tastes from all over the world. Recently, they have worked alongside the West Indies Rum Distillery team in Barbados to reconstruct a long-unused 19th-century pot still and have even gone so far as to attempt to use sea water in a fermentation batch to test how the yeast will interact.
Maylis Berger, Senior Brand Manager (APAC) of Maison Ferrand
“Rum is the most diverse spirit in the world. Plantation Rum‘s mission is to showcase the great Terroirs of rum. We invite each one of you to discover the flavours of the different Terroirs of rum through fascinating expressions, each of them defines by unique savoir-faire and a double-ageing technique.
We continuously study the techniques of rum making, which we find fascinating. The beauty and uniqueness of rum remain in the diversity of cultures and production techniques. This is a precious heritage that should never be undermined by any self-interest. Some islands or rum producers won’t make rum the same way, the rum will be influenced by their heritage and practices. This must be respected and understood because it is the very essence of rum, and what makes it so special.”
As the rum industry embraces the significance of terroir, Plantation Rum has raised the bar by prioritising terroir in their production process. This has yielded an array of imaginative and high-grade rums with distinctive flavours native to their region. With the spotlight on terroir, consumers will certainly admire the finesse and proficiency used to produce such remarkable beverages. There is no better way to traverse the world in a glass and savour the genuine taste of place.
FROM BEHIND THE BAR: THE MARTINI RESURGENCE
ASIA PACIFIC, 21 MARCH – The martini is more than just a cocktail; it’s a symbol of an era of sophistication and elegance that still captivates us today. As the world of mixology continues to evolve, this classic cocktail is making a big comeback. With the rise of home bartending and a renewed appreciation for classic cocktails, the martini is experiencing a renaissance in popularity. Its enduring sophistication has captured the attention of a new generation of cocktail enthusiasts, sparking a renewed interest in this timeless libation.
What’s driving this resurgence of the martini? According to Bobby Carey, Proof Creative’s Senior Bar Consultant, the rediscovered appreciation of the martini is partly due to the practical economic motivations of customers. With the rising cost of goods and living expenses, people are looking for more value for their dollar, and spirit-forward cocktails like the martini provide just that.
“Quality over quantity is key as individuals will look to maximise their nights out and have the best and most impactful experience.”
However, it’s not just economic motivations that are fueling the martini’s revival. Lockdowns and social distancing measures have inspired people to get creative with their at-home entertainment, leading to a deeper appreciation for cocktail culture and a growing demand for craft and artisanal spirits. Consumers are taking the time to learn about the basics of cocktails, tasting flavours, and understanding the backgrounds of spirits. This has not only deepened their knowledge of cocktail culture, but has also further fuelled the increasing use of craft and artisanal gins, vermouths, and bitters in drinking establishments.
“This has created a whole new group of people who have a deep appreciation for classic drinks. These more informed consumers also place a high value on the quality of ingredients and the sourcing of spirits, leading them to seek better drinks at bars,” Maison Ferrand’s Senior Brand Manager, Maylis Berger says.
The Argo Martini
Dark Series Oyster Shell Gin Martini
Bartenders and bar owners are catering to this renewed interest by creating innovative variations of the classic drink. For instance, the ARGO Bar at Four Seasons Hong Kong collaborated with Never Never Distilling Co. to produce a unique and delicious gin that includes 3 types of Chinese tea, matured in ex-Chardonnay barrels, and seasoned with Mancino Secco Vermouth under vacuum, for the driest Argo Martini. Similarly, Teresa Bar offers a modern Kaweka Martini made with foraged ingredients in New Zealand, Tarata and Horopito mixed with Mancino Vermouth Secco, perfect for guests looking for something extra special.
And the innovation does not stop there. Brand owners are also exploring various gin varieties to create stunning Martini variations. Never Never Distilling Co., for instance, has created an Oyster Shell Gin that makes for an exquisite Martini with its wax flower and salinity flavour profile. Peddlers Gin, on the other hand, infuses its gin with ingredients commonly used in Chinese medicines and cuisines, such as Buddha’s hand, Sichuan pepper, Chinese cassia, lotus flower, and more, which gives the drink a unique character. Bartenders can then adjust the amount of dry or sweet vermouth to complement the gins when creating these cocktails.
Kaweka Martini with Mancino Secco Vermouth
Mancino Secco Vermouth Martini
The contemporary craft of the martini is not just about mixing finesse, but also the use of high-quality ingredients. One key ingredient making an impact on the martini scene is Mancino Vermouth, which is renowned for its balance of sweet and bitter flavours and traditional production methods. This extraordinary spirit has allowed bars and home bar owners alike to create a range of martinis that come close to the classic form, providing a welcome contrast to the overly sweet concoctions of the ’90s.
The martini’s resurgence shows no signs of slowing down, and with the growing interest in craft and artisanal spirits, it’s no surprise that Mancino Vermouth Secco has become an essential ingredient in bars around the world. Founder Giancarlo Mancino believes that consumers will continue to appreciate this classic cocktail while seeking innovative ways to enjoy it throughout the year. Like an espresso, the martini is best enjoyed at the bar counter with your favourite bartender, and Mancino Vermouth is poised to play a vital role in elevating the modern martini experience.
PROOF & COMPANY WELCOMES AWARD-WINNING N.I.P GIN BRAND
HONG KONG, 14 MARCH – Proof & Company is excited to announce its new partnership with Hong Kong’s multiple gold-award-winning gin, N.I.P Gin. N.I.P Rare Dry Gin is a premium craft gin made from 21 carefully selected botanicals that showcase the city’s rich heritage and diverse flavours. The brand was created to embody the “Hong Kong Spirit,” showcasing the founders’ belief that anything is possible through resilience, faith, and daring to take that giant step, even without tradition or exclusive privilege. Co-founders Nic Law and Jeremy Li have created a line of award-winning gin varieties that have received numerous prestigious accolades, including the crowning achievement of a Gold medal at the Global Gin Masters of the Drinks Business.
Our General Manager of Proof & Company Hong Kong, Adrian Chung, and Nic Law, co-founder of N.I.P Gin, discussed how the partnership came about and their vision for N.I.P.
N.I.P Rare Dry Gin
How did the partnership between N.I.P Gin and Proof & Company come about?
Nic Law: It’s the first time that N.I.P has partnered up with a distributor since its launch, despite numerous approaches and queries over the past three years. We believe that it is important, as a new brand, for us to present the brand and tell the story by ourselves from the ground up, as we know first-hand how difficult it was to start a distillery in Hong Kong. The challenges we faced during the COVID-19 pandemic only reinforced this belief, as resources were scarce and survival was difficult.
However, as we enter a new year, we’re excited to work with Proof & Company and see what opportunities they can bring to the table. Collaborating with industry experts is a significant milestone for our brand, and we’re optimistic about the potential for a breakthrough year in 2023 and beyond.
Adrian Chung: We have always been drawn to provenance, craft, and community. We love the idea of having a local Hong Kong Gin that has all of these qualities. More than that, I really believe that we can add a lot of value to the brand. N.I.P all about getting down and dirty, involved and showing people that everyone can do great things. We are big advocates of that and we want to keep that identity. Just like us, they’re engaged in hands-on production and that’s an ideal starting point for taking them to the next level and becoming a leading brand in the region. Sometimes, it’s easy to spot a perfect fit and this is certainly one of those cases.
N.I.P Distilling
What is the overall vision for N.I.P Gin and how do you envision Proof & Company supporting this?
Nic Law: N.I.P, or “Not Important Persons”, is a brand that strives to inspire people to strive for the extraordinary and defy the odds, no matter their background or status. The vision of N.I.P is to show the various facets of Hong Kong, such as its culture, spirit, and ingredients, to the people of Hong Kong and, eventually, the rest of the world.
N.I.P Gin has always been in search of a distributor that can embody our brand identity, both in its local and global markets. Considering Proof & Company’s substantial exposure to both the Hong Kong and international market, especially in the Asia Pacific area, we believe they can help to take the brand to a whole new level through long-term collaboration and present the flavours of Hong Kong globally.
Adrian Chung: By joining forces with N.I.P Gin, Proof & Company Hong Kong can proudly offer our clients the first-ever local Hong Kong Gin in our collection, which is a momentous accomplishment. We have always been devoted to recognising local craftsmanship and granting our customers access to extraordinary spirits.
Fortunately, we also have established an excellent network within our community, which enables us to extend support to those in need. We are thrilled to invite NIP to join our family and be a part of this thriving network. The partnership aims to create renewed energy and excitement within the industry and to make a positive impact on the community by fostering strong relationships with like-minded partners.
Moreover, we are proud of our tight-knit network which allows us to help those in need. We are thrilled to welcome N.I.P Gin to our family and be part of this thriving community. We truly believe our partnership will spark new enthusiasm within the industry and have a positive effect on the community by fostering positive relationships with our shared vision.
Nic Law & Jeremy Li
Sandeep Kumar & Nic Law
Where can we expect N.I.P Gin to be distributed in the Asia Pacific?
Adrian Chung: We plan to build N.I.P Gin into a force to be reckoned with in Hong Kong. Our primary focus right now is to establish N.I.P Gin as a dominant brand in Hong Kong and to integrate it with the local drinking culture. We want to create a connection between the brand and its customers that goes beyond just drinking. Once we achieve this, we plan to expand our presence in other markets, starting with Mainland China due to its proximity and connection to Hong Kong. Drinking is always a great way to bring people together, I think that’s a good place to start.
At Proof & Company, we are committed to supporting local craft and quality products, and N.I.P Gin is no exception. Our partnership with ecoSPIRITS allows us to offer our customers a more sustainable and affordable way to enjoy N.I.P Gin. If our friends and partners want to use N.I.P Gin on ecoSPIRITS, then it’s twice the love! We believe that high quality doesn’t always come with a high price tag, and ecoSPIRITS offers a unique combination of sustainability, affordability, and excellent spirits. By providing our customers with this sustainable format, we hope to make N.I.P Gin more accessible to everyone who wants to experience its exceptional quality.
Driven by quality and dedicated to celebrating the true Hong Kong spirit, N.I.P Gin is determined to become one of the most recognised and sought-after brands in the region. You can already find N.I.P Gin in Hong Kong – and soon in other places too. Contact our Proof team to discover something truly unique and extraordinary.
ABOUT N.I.P. Distilling
Created by two “not-important-persons”, N.I.P. represents a value that the brand firmly believes in – through grit, belief and persistence, anyone can achieve their dreams and passion as long as one is willing to take that leap of faith, even in a place like Hong Kong where a conforming mindset dominates. This also lays the background for the story of their founders, who came from humble backgrounds and set out to pursue their passion in creating the first true Hong Kong spirit – their own interpretation of a gin that was truly made in Hong Kong which integrates the flavours and tradition of the city with the traditional techniques of gin distillation.
For more information, please visit N.I.P Distilling
PROOF ADVOCATES PAY TRIBUTE TO EXTRAORDINARY WOMEN THIS INTERNATIONAL WOMEN'S DAY
ASIA PACIFIC, 8 MARCH – International Women’s Day is a time to celebrate the resilience, strength, and determination of women worldwide. To honour the inspiring women in our lives, what better way to do so than with a signature cocktail that captures their essence? This time, we highlight some exceptional cocktails crafted by our Proof Advocates, who were each inspired by the remarkable women in their lives.
Kino Soh
Kino Soh, the Brand Ambassador of Brass Lion Distillery, created the Dragon Lady cocktail as a tribute to her mother’s persona – sophisticated and bold. Her mother’s unwavering dedication to providing for her family and her outstanding cooking prowess gave her the impetus to become the best version of herself. This bright and complex beverage was put together with Brass Lion Navy Strength Gin, Brass Lion Butterfly Pea Gin, Mathilde Poire Liqueur, Calamansi Cordial, Lemon and Foamee, using Singapore’s botanical blends to give it a distinctive flavour profile. Mathilde Poire Liqueur adds a subtle sweetness to the cocktail, while the Calamansi Cordial gives it a bright, citrusy kick. The creamy texture of the foamee brings everything together, making the Dragon Lady a well-balanced and flavourful tribute to Soh’s mother.
Shay Chamberlain
Shay Chamberlain, the Brand Ambassador of Never Never Distilling Co., found inspiration in Australian tennis legend Ashleigh Barty when crafting her cocktail. Barty is a former professional tennis player and cricketer who has made a name for herself as one of the best athletes in the world. Chamberlain was inspired by the athlete’s commitment to excellence and wanted to honour Barty’s spirit of strength and determination. Her “Barty” Martini is strong and flavourful, made with the award-winning Never Never Triple Juniper Gin. This delicious craft gin is made with native Australian ingredients and delights drinkers with the bright and earthy qualities of juniper. With its bold and spicy flavour profile, this cocktail also celebrates all powerful women who inspire us to be our best selves.
Maylis Berger
Maylis Berger, Senior Brand Manager for Maison Ferrand, created the Citadelle Jardin Gin & Tonic to celebrate her mother’s strength and positivity. This beautifully crafted cocktail uses Citadelle Jardin D’Été Gin, balls of fresh melon (which happens to be her mother’s favourite fruit) and a lemon twist. Citadelle Jardin D’Été Gin is a premium craft gin made in France and offers a delightful combination of sweet and zesty flavours. The fresh melon adds a nice sweetness and the lemon twist adds a wonderful zing to the cocktail, resulting in a sweet and refreshing drink that honours her mother.
Karina Aggarwal
Karina Aggarwal, Vice President of India Craft Spirit Co., celebrates her mother with an exquisite TERAI Gin Fizz cocktail that captures her mother’s radiant spirit. Aggarwal’s mother, who she describes as the smartest woman in her life, embodies kindness and a constant thirst for learning. The cocktail’s recipe features TERAI India Dry Gin, lime juice, honey syrup, egg white, and a splash of soda, resulting in a sweet and refreshing blend that stands the test of time. TERAI India Dry Gin is one of the most exceptional craft gins hailing from India, meticulously handcrafted in small batches. Its unique botanical blend is inspired by the Terai region, a lush green oasis nestled at the foothills of the majestic Himalayas. A beautiful gin to befitting for a luminous lady.
These beautiful cocktails embody the intricate flavours that are a homage to the amazing women in our lives, who hold an inspirational spirit that connects us all. On International Women’s Day, let us join in a toast and salute all the incredible women in our lives and their extraordinary spirits.